Vitality Ventures Group

Your Website: A Library Filled with Living Knowledge Imagine your website as a carefully curated library. It’s more than a static collection of words—it’s a place where visitors come to find answers, stories, and resources that evolve over time. Google’s latest updates are looking for websites like this: organized, informative, and alive with relevant, authentic content that feels like it’s constantly expanding and enriching. Catalog Your Content Thoughtfully?– Just as a library organizes information by topics and themes, structure your content around real questions and topics that matter to your audience. Skip keyword stuffing and aim for content that truly educates, entertains, or solves problems. Add New Books Regularly?– To keep visitors coming back, regularly “add new books” (content) that build on existing themes. Updating old content or adding fresh perspectives makes your site feel current and relevant, like a library bringing in new editions. Maintain a Clean, Inviting Space?– Think of each piece of content as part of an inviting collection. Trim out anything outdated or irrelevant so your website stays focused, just as a library removes old or worn-out materials to keep its collection sharp. Create a Welcoming Atmosphere?– The best libraries draw people in with clarity and ease of access. Organize your content so visitors can easily find what they’re looking for. When people feel comfortable browsing, they’re more likely to stay longer and explore your content.”

Marketing: Your Business’s Lighthouse Imagine your business as a ship at sea. Without marketing, it’s like sailing without a lighthouse—potential customers can’t see you, and your great offerings go unnoticed. Marketing isn’t just a way to sell; it’s how you signal your presence, build trust, and guide clients safely to your services. Action Steps to Build Your Lighthouse (Marketing Plan): “Just like a lighthouse needs to be tall, bright, and steady, your marketing should be consistent, clear, and visible. Here’s how to make it happen: Define Your Brand Message?– Identify the main message you want to communicate. Ask yourself,?‘What do I want my customers to remember about my brand?’?Stick to this message in everything from social media posts to website content. Show Up Consistently?– Like a lighthouse that shines night after night, your marketing needs to stay steady. Create a manageable content schedule, whether it’s weekly blog posts, bi-weekly emails, or daily social media updates. Choose the Right Channels?– Your audience may not be everywhere, so pick a few key channels where your ideal customers are active. If they’re on Instagram, prioritize that. If they’re more on LinkedIn, focus your content there. Engage and Adjust?– A lighthouse’s beam is aimed for visibility. If certain content or campaigns aren’t reaching your audience, adjust. Pay attention to engagement metrics and refine your message for maximum impact.”

?? We’re excited to announce that Windy Hills Winery?will be hosting a hand picked selection of wines at Vitality Ventures Group?for the Ridgefield Main Street Fall Wine Walk 2024! This Saturday, November 2nd, stroll through Downtown Ridgefield, stopping by our location to enjoy delicious wines and connect with fellow wine lovers. ???? This memorable event is brought to you by the Ridgefield Main Street Program, a non-profit dedicated to preserving the heart and history of our downtown through community events, economic development, and strong local partnerships. We’re honored to be part of their mission to celebrate Ridgefield’s unique spirit! Tickets are sold out, but be sure to save the date for the next Wine Walk on March 1st!???? #RidgefieldWineWalk #DowntownRidgefield #WindyHillsWinery #VitalityVentures #RidgefieldMainStreet ??: (971) 202-0950 ??: [email protected] ????: vitalityventuresgroup.com

Grateful for everyone who joined us at the PNW Med Spa Collaborative Power Hour at Wonderlove PDX! ?? This event had our best turnout yet, and we saw incredible networking and key connections being made. It’s always inspiring to witness the growth and collaboration within our community. Looking forward to seeing the exciting opportunities that come from this! Thank you to all who made it possible. ??? Hosted by Kayt Crow of NW Skin & Laser, Shannon Hayes and Madison Riley of Vitality Ventures Group #MedSpaCommunity #PNWCollaborative #BusinessNetworking #ProfessionalGrowth

"Women opening their own business is the trend, and it's only growing. I think menopause is the time when most women finally have the time to take their experience and make something for themselves. If you’re in your 40s or 50s, who’s going to hire you? No one. So, why not hire yourself? Start that business, suffer through hot flashes, and thrive. We’ve been suffering through things all our lives—what’s one more challenge?" -Shannon Hayes in The Business of Women Podcast https://lnkd.in/ganqpyFA

??? Today, I had the absolute pleasure of speaking with Lacey J. Faught on the latest episode of Vitality Vault with Vitality Ventures Group! Lacey has been running her social media agency for 13 years and brings a wealth of knowledge to the table. We dove deep into the good, the bad, and the ugly of navigating social media—her insights were invaluable. She’s also about to release her new book Down The Rabbit Hole, co-authored with Adrienne Harvey, which is all about slowing the spread of misinformation and propaganda on social media. It comes out October 17th, and I can’t wait to get my hands on it! ??? Tune in to the episode dropping on October 2nd to hear our full conversation. It was such an insightful and enjoyable chat—one I’m excited to share with all of you! ??? #VitalityVault #Podcast #SocialMedia #DownTheRabbitHole #Misinformation #LaceyJFaught #AdrienneHarvey #SocialMediaInsights

I had so much fun recording this podcast with Vitality Ventures Group ~ thanks for the invite! ???? Take a listen ?? https://lnkd.in/gxWiXEzs

Leadership in any field demands vision, adaptability, and resilience—qualities that Coach Taylor of Friday Night Lights exemplified masterfully. In Shannon Hayes latest blog post, she draws parallels between his coaching strategies and effective medspa management. Discover the top 5 lessons that can help you lead your team to success: -Clear Vision and Purpose -Adaptability in Strategy -Empowering Your Team -Building Resilience -Focusing on Fundamentals These lessons are not just for the gridiron but are critical for running a successful medspa. Read the full article for in-depth insights and strategies that can elevate your business operations this fall. Let’s bring these winning strategies into our practices and achieve new heights together. ??? https://lnkd.in/dSvmFc8u ?#LeadershipDevelopment #MedSpaSuccess #BusinessStrategy

Don't miss the outline for your Fall MedSpa Marketing Campaign! Available now on medspamastery.co

??? The Business of Women: New Episode Alert! ??? #2. From Tipping to Clicking: Evolving Customer Interactions, Tipping in Retail, Google Reviews as a Marketing Tool, and Reviewing Response Strategy from The Business of Women! Join Shannon Rhonda and Daisy Dog, diving into some juicy topics today on the Podcast. Let’s get straight to it: “If you have set up a system where you have a brick and mortar and you are not providing a service meaning waitressing, I don’t think you should ask for a tip.” - Rhonda And we also get into the power of Google reviews: “82% of people decide where to purchase based on Google reviews. The best tip you could give us would be a Google review.” - Shannon Tune in to hear all the details, our stories, and some hilarious moments! ?? New episode every Monday! More from Rhonda: ????: hallstromhome.com ??: @hallstromhome More from Vitality Ventures Group: ??: (971) 202-0950 ??: [email protected] ????: vitalityventuresgroup.com #thebusinessofwomen #WomenInBusiness #newpodcast #businesswomen #WomenEmpowerment #hallstromhome #vitalityventuresgroup #vitalitylens