Vista Research

Hey LinkedIn Fam, I want to share the exciting work I've been doing this summer as a #ProjectManager at Vista Research, where I'm driving innovation and transformation in market research. My journey has been a dynamic blend of strategic planning, execution, and collaboration, all aimed at leveraging AI and analytics to revolutionize our processes. Working alongside our talented team and under the supportive leadership of Patrick Johnston, our president at Vista Research, has been an incredible experience. Pat's guidance and encouragement have been instrumental in our success. ? ?? Tackling Market Survey Challenges One of my main objectives has been to address the growing challenge of fraudulent and dishonest survey responses. Using advanced AI and predictive modeling, we have been developing innovative solutions to improve data integrity and accuracy. Our team has focused on creating models that detect anomalies and provide actionable insights to enhance survey methodologies. ? ?? Innovating with Streamlit and Visualizations To make data more accessible and insightful, we developed a Streamlit application. This user-friendly tool will allow stakeholders to visualize key metrics and trends in real-time, simplifying complex data and facilitating strategic decision-making. By presenting data in an interactive format, we're enhancing the way insights are communicated and understood. ? ?? Driving Engagement In our quest to boost client engagement, we're automating our newsletter services to strengthen marketing efforts. This initiative aims to deliver targeted and personalized content to various customer segments, fostering deeper connections and driving meaningful interactions. ? ?? Future Directions Looking ahead, we're excited to develop LLM models for sentiment analysis and create custom GPTs to further streamline our processes. We're also planning to enhance our use of Tableau for data visualization to support decision-making. Our goal is to explore better approaches to market research, increase client engagement, and boost Vista's presence through innovative strategies. ? ?? Let's Connect! I am always open to insights and collaboration opportunities. If you're interested in discussing how data-driven strategies can transform market research, let's connect and explore the possibilities together. #AI #MachineLearning #DataAnalytics #MarketResearch #ArtificialIntelligence #Innovation #Leadership #CareerGrowth #ProjectManagement #ProductManagement #BusinessAnalytics #QualityEngineering #JobOpportunities #Networking #CareerDevelopment #DataVisualization #Teamwork #Engagment #ClientSatisfaction #strategicplanning #collaboration #newgrad #Analytics #Business

Vista Research is privileged to be part of this program!

Leveraging AI, Automation, and Data Analytics for Survey Research

Artificial intelligence (AI) and machine learning (ML) are revolutionizing market research and business decision-making. In this carousel, learn about: * Integrating market research with enterprise data * Using AI and ML for data analysis and prediction * Leveraging dashboards for real-time decision making What is your experience with data-driven decision making? Please share in the comments. #MarketResearch #DataDriven #MachineLearning #BusinessIntelligence #DataAnalytics #BusinessStrategy

?????????????????? ??????: ???????????????? ?????? ???????????????? ???? ????????-???????????? ?????????????????? With today’s emphasis on data-driven decision-making, businesses need to avoid the extremes of blindly accepting their data or completely dismissing it. A recent article in the Harvard Business Review* warns businesses to be careful and avoid these two situations. Only through careful analyses and thoughtful conversations can more balanced and effective outcomes be realized. ?????????????? ???? ??????????: ? Avoid the extremes of blind acceptance and complete dismissal ? Have thoughtful discussions to evaluate the data and its implications ? Consider the internal and external validity of the analyses ? Do not confuse correlation with causation ? Have open and honest discussions to evaluate the analyses ? Encourage diverse perspectives and constructive criticism ? Allow all team members to voice concerns ? Ask probing questions about the data sources and methodologies used ? Be aware of common mistakes in data interpretation ? Underestimating the importance of sample sizes and confidence intervals ? Assuming generalizability regardless of context ? Not validating a result with supporting research when needed ? Encourage all team members to question the data and its assumptions ? Have team members explore the data using various techniques ? Don’t dismiss unexpected findings ? Place value on differing approaches and viewpoints ? View decision-making as an iterative process ? Reflect on the data and its implications ? Adjust plans given new data, if necessary ? Continuously work to improve the quality of conversations Businesses must thoughtfully analyze their data and avoid the extremes of easily accepting or outrightly dismissing it. The lessons outlined here will help lead to more balanced approaches and outcomes. How do you address these concerns at your company? * ????????, ??., & ??????????????????, ??. ??. (2024). ?????????? ????????-???????????? ????????????????-???????????? ?????? ???? ??????????. ?????????????? ???????????????? ????????????, 102(5), 54-63 #DataDriven ?#BusinessAnalytics ?#DataAnalytics ?#mrx? #insights #MarketResearch

As the impact of technological and market changes becomes clearer, data-driven insights are playing a prominent role. These insights foster a proactive mindset rather than a reactive one. What approaches are you exploring or using to adapt to these changes? #datadriven #insights #dataanalysis #diyresearch #datainsights

#surveyresearch?#diy?#agile?#surveys?#onlinesurveys #mrx

#SurveyResearch #MarketResearch #AIforResearch #SurveyOperations #ClientSideResearch #mrx

?? What a fantastic decision by the Market Research Society (MRS) to honour the triple-s team for their great work! ?? https://lnkd.in/deGyrE2i ?? Please also see our respectful nod to all involved here (April 2024): https://lnkd.in/dnkUG8mq?where we celebrate their marvellous victories during the file-based era. We couldn’t agree more with Jane Frost CBE’s comments that:?“This world is meant to be increasingly connected, but frequently we deal with systems that are anything but, the Triple S standard provides a very useful contribution to allowing data transfers to be made and it is right that we acknowledge such an important contribution to the work of our sector.” ?? Frustratingly, the core challenge the triple-s team overcame with files, has risen its ugly head again in the form of API definitions.?Chaos rules once more.?In using today’s APIs for survey data, we take a step forward, only to take two back.?APIs which should ease connection, are making it harder to connect.? Can today’s developers unite, like the file-based implementors did years ago, and banish the slippery foe of chaos once and for all? TSAPI is the Standard for Transferring Survey data via API.?Free-to-all, forever.? Endorsed by Association for Survey Computing (ASC) ?? It would be an incredible boost if you'd consider sharing our page with your networks and supporting the TSAPI Initiative please ESOMAR Market Research Society (MRS) The Research Society #datascience #MarketResearch #MRX #Insights #Surveys #MarTech #ResTech #DataScience #Analytics #AI Debrah Harding Jerome Sopocko Tim Brandwood

Our Research Principal Laura Troyani shares our #AgileResearch approach with Quirk's Media. This flexible approach to market research project management gives us greater in-project adaptability, and therefore more degrees of freedom to explore client questions in the right way. #mrx #marketresearch #agile