Visit Leadville - Twin Lakes

Exciting News for Colorado Tourism! The Colorado Tourism Office has launched the Statewide Destination Stewardship Strategic Plan along with eight regional plans to protect our natural resources, preserve residents' quality of life, and shape the future of sustainable tourism. With input from over 1,000 stakeholders, these plans address the unique needs and opportunities of each region. Want to know how this impacts your community? Learn more at www.CTOstewardship.com!

Last week, CTO proudly received a Silver Anvil Award of Excellence at PRSA's Anvil Award Ceremony in New York City. This prestigious accolade honors the CTO's exceptional entry, "Driving Visitation to Leadville and Putting the Colorado Historic Opera Houses Circuit on the Map," in the "Most Effective PR Campaign on a $5,000 to $10,000 Budget" category. The campaign's strategic media trips and travel story placements, generated a media value exceeding $570,000. This achievement not only demonstrates the CTO's commitment to excellence but also highlights the power of strategic collaboration and storytelling in promoting Colorado's diverse attractions.

Share your voice on a statewide strategy for Colorado tourism! This summer, the Colorado Tourism Office (CTO) will release a statewide and eight regional Destination Stewardship Strategic Plans to guide tourism that protects Colorado’s natural environment, culture, and communities. The CTO is currently seeking public comment on the Draft Statewide Strategic Plan. Please share your thoughts on how to prepare travelers to visit Colorado responsibly, improve transportation assets, mitigate tourism’s impacts on climate, and much more. ?? Watch a webinar recording that gives background on the Draft Statewide Strategic Plan. ?? Review the plan and provide feedback by May 10, 2024. >> https://lnkd.in/g7pdgb2b