Vision Insights

Decoder?? Brand Metrics - ?? Spotlight on Adobe's performance among Major League Baseball (MLB) fans. Taking a look at the latest Decoder dataset, we see Adobe's brand performance among MLB fans over the past year across all metrics outperforms the U.S. General Population: ?? Consideration - Index of 113 ?? Usage of Services in Past 12 Months - Index of 114 ?? Trust - Index of 117 ?? Loyalty - Index of 123 Looking deeper into our syndicated sponsorship performance data, during this past season we also saw awareness of this partnership among MLB fans peak in June...and among MLB Fans who were aware of the partnership, 40% have a more favorable impression of the brand due to its partnership and this percentage jumps up to 51% among Avid MLB Fans who are aware of the partnership. #metricsthatmatter #decoder #sponsorship #research #data #fans #sportsbiz #linkedinsports

The wait is over. We are extremely happy to announce the expansion of Decoder? Fan Insights. With over 1800+ brands (with sufficient sample) and 40+ sponsorship categories/industries covered, Decoder is the most complete look into the mind of a fan and the impact sponsorships have on a brand ability to build trust and loyalty. Decoder Website: https://lnkd.in/gTu3jMR4 Sports Business Journal: https://lnkd.in/gedjvba6

?? Episode 2 of Vision Insights' Crossfire Chats ?? with Jake Hirshman on the Life in the Front Office Podcast - Now live on Apple, Spotify and anywhere you listen to podcasts. Thank you to our guests: Chris Kennedy - Seattle Mariners - SVP Business Strategy & Analytics Robert Thacker - AEG - SVP Strategy, Digital & Analytics Some really cool concepts and takeaways from this episode, specifically diving into the the topics of "Ruthless Prioritization" and Quantitative Efficiency. With these concepts, the key is mastering both so that you're able to tend to higher priority items within your organization that require the most attention and nuance. This 40 minute episode is 100% worth the time and I highly suggest giving it a listen. Two fantastic guests with great past experiences and background. Apple: https://lnkd.in/gAX2GbCS Spotify: https://lnkd.in/gpVNbwV2 #podcast #sportsbiz #linkedinsports #research #sponsorship #fans #insights #data

For the 2nd year in a row, we are proud to announce Vision Insights has been selected as a winner of the prestigious "Best Places to Work Award" by Sports Business Journal. Surround yourself with amazing people and amazing things happen. #sportsbiz #research #technology #bestplacestowork #data #bestinclass #analytics #fans #sponsorship Read more: https://lnkd.in/gDiJGduc

?? We are extremely excited to announce and launch our podcast series in partnership with the Life in the Front Office Podcast. ?? "Crossfire Chats with Jake Hirshman" -A Vision Insights Production The series will primarily focus on the data, research, analytics, and strategy landscapes within the sports industry that support revenue generation and fan development. So many of our colleagues and clients are the unsung heroes that work diligently behind the scenes to make the partnerships, investments and campaigns of the sports world come to life. It's time for us to celebrate them! Episode 1?? features Kevin Couture from the United Soccer League (USL) and Kurt Hunzeker from the National Lacrosse League (NLL) to talk about their perspectives through the lens of a league and their unique pathways to their current positions. One of the bigger takeaways from this session: If you start with the fans, experience and growth...the revenue will follow. Wise words to live by. Tune in ?? Apple Podcasts: https://lnkd.in/g_Cjgdyc Spotify: https://lnkd.in/gy8jJk3Z

We're so very proud of our COO/Founder Tracy Schoenadel and her continued dedication to her alma mater West Virginia University. With all they do to uplift and support the university, it's no surprise that Tracy and Laura are receiving this year's Homecoming Outstanding Alumni Award!!!! #mountaineers #service #giveback #sportsbiz #linkedinsports #gameday

?? What a difference a year makes in the WNBA (Women's National Basketball Association)...Let's explain. ?? In Decoder ?, if we isolate a single game that appeared on ESPN between the Indiana Fever vs. NY LIBERTY on August 13, 2023, we see that for :30 seconds of exposure Salesforce received $6,286.34 for its placement on the front of the Fever's jersey. Flash forward ? ahead to June 30, 2024 in a game on ESPN between the Fever vs. Phoenix Mercury and :30 seconds of Salesforce jersey exposure is now worth $16,421.88!!! WNBA is on the rise and partners are reaping the benefits and return for their investments. #WNBA #basketball #jersey #value #exposure #analytics #data #ROI #linkedinsports #sportsbiz

We're #hiring a new Research Analyst, Client Servicing role! Apply today or share this post with your network. Vision Insights is one of the best places to work in sports and provides a fun and energetic work atmosphere focused on providing sports marketers with the most complete resources and solutions for fan insights, consumer intelligence and sponsorship performance.

Attention?National Hockey League (NHL) teams ...if you aren't measuring everything (e.g. Home and Away Feeds), you may be leaving TONS of value on the table. Case in point: the Carolina Hurricanes?and?Greater Raleigh Convention and Visitors Bureau?and their away team bench placements. Without measuring Away team broadcast feeds in opposing team markets, all other broadcast measurement solutions will record 1/4 the amount of time on screen for Visit Raleigh branding in this scenario. ? If you're a team or brand, can you afford to trust your measurement partners if they aren't measuring all feeds and all games in your league? The reason other measurement companies only analyze home feeds (and then simply 2X the duration to account for the away feed) is because its more cost effective to only process one broadcast vs. two broadcasts. But this comes at YOUR expense!!! If you're not using Decoder ?, what might you be leaving on the table? #measurement?#analytics?#valuation #broadcast?#decoder?#sportsbiz?#linkedinsports

Serving clients like United Soccer League (USL) is exactly why we started Vision Insights (approaching 3 years ago...whoa) and launched Decoder?. The invention of the sports industry's first purpose-built, fan profiling and insights platform was our answer to many past colleagues asking: ? Where's the data that I care about as a sports and sponsorship marketer? ? Why is sample size so low in other platforms? ? Why don't other platforms work the way they're supposed to? ? Why are estimated fan base sizes so erratic in other platforms? ? Client service that goes above and beyond? Listening to the demands of our clients is the primary reason we're now working with over 40+ sports properties across North America and why they continue to come back. #testimonial #clients #research #measurement #decoder #fans #sportsbiz #linkedinsports