Vision Insights

Decoder?? - Data that's Accurate, Relevant and Made For You. A client service team that understands your business and won't leave you waiting on hold for answers. This week's sponsorship opportunity capsule: The Detroit Lions One of the more impressive turnarounds we've seen in sports over the past couple years with 2 playoff appearances in consecutive years. As a result, their fan base has spiked dramatically by 29% nationally over the past year alone. In the latest Decoder?? monthly dataset, here are some consumer and sponsorship categories where we see great opportunities for brands: Particularly: ? ?? Likelihood to patron Gas/Convenience Stores (next 30 days) ?? ?? Likelihood to patron Auto Retail/Aftermarket Stores (next 30 days) ?? Likelihood to purchase Beer (next 30 days) ?? ?? ?? Likelihood to purchase Personal Care Products (next 30 days) ?? Likelihood to purchase Wine (next 30 days) Brands that rose to the top for Trust among Lions fans: - 7-Eleven - Advance Auto Parts - Bud Light - Dove (Unilever) - Barefoot Wines (GALLO) More teams coming and reach out if you'd like to take a look at your fan base! #research #fangrowth #insights #data #sponsorship #purchase #loyalty #consideration #customer #sportsbiz #linkedinsports

?? The 6th Episode of Crossfire Chats with Jake Hirshman just dropped ?? Organizations like Minnesota Timberwolves & Minnesota Lynx have made very intentional and smart investments in data warehousing and infrastructure, and our guest Sam Hubble has witnessed this transformation in real-time over the past 11 years he's been with the organization. Listen to the podcast in its entirety on the follow channels: Apple: https://lnkd.in/gbS6quZ9 Spotify: https://lnkd.in/gJwFtVEf Some of the topics discuss during this episode: ? How different roles and stints across the collegiate and professional sports landscape can provide a wealth of experience that prepares you for the business and strategy & analytics space ? The incredible growth of data, research & measurement over the last decade ? Business Intelligence's function and creating credibility, trust and rapport within your organization ? Skills needed to thrive within a modern business intelligence framework ? The invaluable skill of being curious, seeking out solutions and making an effort to have at least a cursory level of knowledge about everything happening within your organization. ? Where is the strategy & analytics space going over the next 5 years? ? Rapid Fire Questions!!! #crossfirechats #sportsbiz #podcast #sports #data #strategy #measurement #linkedinsports

Today marks Vision Insights' 3 Year Anniversary! Since the company's inception, we've remained dedicated to providing every marketer, rights holder and agency with the most complete resource for fan insights and sponsorship performance...and the best feeling is knowing that we've succeeded with our vision. While other vendors continue to cut corners on service, accuracy and depth; we've doubled-down on our commitment to making sports & entertainment our sole focus and prioritizing the needs of our current and future client base. A few milestones we're happy to highlight: ? Launch and syndicate the sports industry's first dedicated fan profiling database diving into fan journey, sponsorship and fan engagement like never before (Decoder?? ) ? Launch the sports industry's first broadcast analysis platform (Decoder?? that provides proof of every single brand exposure (mp4 video clips) across all broadcast feeds (home/away/national/etc.). ? Provide Decoder access to 900+ Live Users ? Released Trending functionality for over 25,000+ variables in Decoder?? Fan Insights ? Maintain and continue to develop the industry's best client service team (yes, bold claim, but go ahead and ask our clients) However, out of all the potential milestones to report, the one that feels best is the commitment to our #values that we set out to embody from day 1: 1?? We are People and People Matter 2?? We are Transparent - Trust is built on transparency 3?? We are Efficient - we provide solutions and services that effect change...no fluff allowed 4?? We are Dedicated - we strive to impact the lives of those we serve 5?? We are Insightful - we go the extra mile to connect the dots and provide actionable insights Here's to many more years and a fast-growing family of friends and colleagues we get to call partners. #research #insights #measurement #fans #sports #linkedinsports #sportsbiz

The Buffalo Bills aren't just an exciting team because of recent performance, an MVP quarterback and a world-class venue set to open in 2026... They've also got a fast-growing fan base that is more likely to react positively to sponsorship and spend on various products/services over the next 30 days when compared to the rest of their home market. In the latest Decoder?? monthly dataset, we see that Bills fans outperform local Buffalo general population and/or other local sports fans on a number of fronts. Particularly: ?? ?? Likelihood to buy Luxury Clothing (next 30 days) ?? Likelihood to purchase Fast Food (next 30 days) ?? Likelihood to purchase Spirits (next 30 days) ?? Likelihood to Beer (next 30 days) ?? ?? ?? Likelihood to use Food Delivery Service (next 30 days) We've also included the Top 3 brands that Bills fans #Trust within each respective category. More teams coming and reach out if you'd like to take a look at your fan base! #research #fangrowth #insights #data #sponsorship #purchase #loyalty #consideration #customer #sportsbiz #linkedinsports

A look back at Amica Insurance's jersey performance through the first 41 games of the 2024-25 National Basketball Association (NBA) season. With the Boston Celtics currently sitting at a 47-18 record, Amica has to be excited about the potential for another playoff run that drove over $14.8M in Vision Value this past season for former jersey partner Vista during the playoffs alone. A big shout out to Carter Averette and Steven Scarpa for putting this analysis together. #measurement #broadcast #exposure #linkedinsports #sportsbiz #valuation #jersey #NBA

The Portland Trail Blazers @ the Rose Quarter and why their fan base is an attractive investment... In the latest Decoder?? monthly dataset, we see that Trail Blazers fans outperform local Portland general population and/or other local sports fans on a number of fronts. Particularly: ?? Likelihood for Air Travel (next 30 days) ?? Likelihood to stay at a Hotel (next 30 days) ?? Likelihood to purchase Spirits (next 30 days) ?? ?? Likelihood to purchase Isotonic / Energy drinks (next 30 days) ?? Likelihood to rent a vehicle (next 30 days) We've also included the Top 3 brands that Trail Blazers fans #Trust within each respective category. More teams coming and reach out if you'd like to take a look at your fan base! #research #insights #data #sponsorship #purchase #loyalty #consideration #customer #sportsbiz #linkedinsports

The team over at the Minnesota Timberwolves and the Minnesota Lynx are some of over 900+ users currently subscribing to the Decoder?? platform. Sam Hubble and his team have been amazing to work with and continually impress us with their creative approach to data application and keeping their hand on the pulse of their fan base. Nothing gets us more excited than when our clients talk to one another about their experience with our team and our solutions. There's a major difference between having a sports business and BEING a sports business...and our clients feel this difference on a daily basis. So if you're: - Tired of inaccurate data and fan base swings that don't make sense - Tired of data platforms that work 1/2 of the time - Tired of low sample sizes - Tired of not being able to plug data into 1st and 3rd party visualization tools Give us a call...we're here to help. #decoder #insights #sports #research #data #sponorship #sportsmarketing #linkedinsports #sportsbiz #testimonial

?? National Football League (NFL) - Top 5 League Partners by Recall ?? Some of you may not know this, but Vision Insights' Decoder ?? platform is the only syndicated fan insights database that tracks league sponsorship performance on a monthly basis. Since 2022, our Decoder ?? survey has been out in market collecting insight into league partner recall, impression, consideration, purchase and recommendation among fans of Major League Baseball (MLB), NFL, National Hockey League (NHL), National Basketball Association (NBA), Major League Soccer, NASCAR, WNBA (Women's National Basketball Association), NCAA, U.S. Soccer Federation, PGA TOUR, Ladies Professional Golf Association (LPGA) and National Women's Soccer League (NWSL). In the attached graphic we look at the Top 5 performing league partners at NFL to showcase which brands rise to the top in aided recall among NFL Fans. The brands with the highest performance are: 1?? Gatorade (PepsiCo) 2?? Bud Light 3?? DraftKings Inc. 4?? Pepsi (PepsiCo) 5?? Subway These brands greatly outperform the average recall we see for all brand partners at the league level. Let us know if there's another league you'd like us to look into! #research #ROI #recall #insights #sponsorship #linkedinsports #sportsbiz

Chevrolet and Major League Baseball (MLB) - a look at this investment's visibility and impact. With Decoder, we're looking at the broadcast exposure brands receive and the impact sports partnerships have on a brand's health among the hearts and minds of fans. Effectiveness and Visibility data all-in-one place. In this analysis, we highlighted the impact of Chevrolet's investment and its visibility. A few callouts: ? Chevrolet's partnership with MLB resulted in increases in recall among MLB Fans and Avid MLB Fans alike (more pronounced among Avids) ? MLB Postseason led to significant bumps in visibility for the Chevrolet brand ? The end of the playoffs culminated in a significant spike in recall, especially for Avids, and this spike resonated with fans even into November (last game of World Series was played on Oct. 30, 2024). ?? Even though Chevrolet's MLB investment performed well...If we look at their official partnership with NASCAR for comparison, we see even more dramatic impact...specifically when we look at NASCAR fans' trust & loyalty for the Chevrolet brand. Stay tuned for more partnership insights that you can't find anywhere else in syndicated data! #mlb #sponsorship #recall #measurement #research #data #insights #exposure #ROI #sportsbiz #linkedinsports

Decoder?? - The marriage of brand performance and media exposure data all in one place with every single exposure across home, away and national broadcasts available to view. Proof of performance at its best. With the Major League Baseball (MLB) season fast approaching and players reporting for Spring Training, Vision Insights went back to this past season to see which brands proved most visible (by duration) during broadcast. ?? We also peeled back the onion on one of those brands (Progressive Insurance) to see what the relationship looked like in terms of their exposure's impact on MLB fans and their likelihood to consider Progressive products/policies and their trust in the brand. Not a shock, but we saw that MLB Fans & Avid MLB Fans were more likely than the U.S. general population to consider and trust the brand. This in-depth performance data is available for over 1800+ brands. Let us know if you'd like to look at the effectiveness and efficiency of your sport investments. #research #data #analytics #ROI #sponsorship #sportsbiz #mlb #springtraining #linkedinsports