Vision Media

Are brands ready to advertise on AI? Or is it just for the whales? The cost may be prohibitive for most businesses, and many are taking a wait-and-see approach. #advertising #mediaubying #AI #marketing

#DYK An omnichannel ad strategy with traditional and digital media can improve your conversion rates by up to 60%. Doesn't that sound good? #mediabuying #traditonal #digital #channels

We love hearing from our clients about their experiences with the Vision Media team. ??

Media Buying 101 ?? Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification about how media buying works. Keys Areas of Media Buying are often misunderstood. Tip #5 - The Cost Structure of Media Buying ?? You may assume that the cost of media buying is fixed and that once rates are set, there is little flexibility. Media buying costs are often dynamic, especially with programmatic buying, where auction-based pricing fluctuates based on demand and competition. Additionally, agencies often negotiate for better rates based on volume buying or relationships with vendors, which can significantly affect the final cost. Have a conversation with your media team to understand how they manage #CPMs, how they get the best rates, and what their volume buying process looks like. Remember to ask if they are practicing principle-based buying. #IYKYK #mediabuying #mediastrategy

In our continued series on #AI ?? for #Marketers, we share a guide on mastering AI prompts. With AI for marketing, there are a few landmines to be aware of, tips for writing prompts, managing different types of prompts, and creating a prompt library. https://lnkd.in/gszvTf38

We have a specific process for working with media clients called the #4PointOsApproach. Starting with learning about your #objectives, planning out the #opportunities and maximizing the #outcomes that have been #optimized throughout the campaign. The 4.0s Approach allows us to craft media solutions that stand out and drive tangible results. #mediabuying #collaboration #integrity #curiosity #obsession

We're #hiring a new Accounting Specialist in Bellevue, Washington. Apply today or share this post with your network.

Top 10 list of what to know about #mediabuying. Tip #4 - The Difference Between Impressions and Impact Many marketers focus on vanity metrics like impressions, assuming high numbers directly correlate to campaign success. In reality, impressions don’t necessarily translate into conversions or business outcomes. Understanding key performance indicators (KPIs) like customer acquisition cost (CAC) and lifetime value (LTV) is critical for measuring actual impact and success. Know your true #KPIs

We have a few positions open to build on our teams as we continue to grow. If you are a media planner or know someone who may be looking to share their media expertise and work with collaborative, fun, curious, and honest people, please share the link below. The Media Planner role requires a motivated and detail-oriented individual who loves media strategies and brings to life the details that will create success for our clients. The role is responsible for developing and implementing comprehensive media plans requiring a deep understanding of traditional media channels, print, television, radio, and outdoor advertising, along with digital media platforms and best practices. https://lnkd.in/gJry_htm

Media Buying 101 ?? Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification about how media buying works. Keys Areas of Media Buying that are often misunderstood. Tip #3 - The Importance of Continuous Optimization ?? Once a media plan is set and ads are running, some may think that the campaign can be left alone until it ends. Media buying requires constant monitoring and optimization. Successful campaigns involve ongoing adjustments to targeting, creatives, bids, and placements based on real-time data. This process maximizes ROI and ensures that the campaign adapts to performance trends. #mediabuying #advertising #digital