Visible Logic, Inc.

We're proud to announce that Visible Logic has won a 2024 Silver Davey Award for copywriting excellence! Our team crafted compelling content for EB Innovations' AIR (Augmented Infant Resuscitation) website—a technology helping birth attendants deliver life-saving first breaths to newborns. The Davey Awards, often called the "Oscars for small agencies," recognize exceptional work from boutique creative teams. Being honored by AIVA judges from Disney, Microsoft, and Spotify validates our commitment to impactful digital storytelling. View the award-winning website: https://lnkd.in/eBVTikcX #MedTech #DigitalMarketing #Copywriting #DaveyAwards2024

The AI revolution isn't coming. It's here. At Visible Logic, one of our Core Values is to communicate clearly. We commit to honesty, clarity, and order. While AI can generate endless content in seconds, it can't replicate the human essence of breakthrough marketing. Real impact comes from understanding the nuanced desires of your audience. From crafting stories that resonate deeply. From building authentic connections that stop the scroll. Yes, 63% of leaders are rushing to implement generative AI (Gartner, 2024). But we're taking a different approach. We're harnessing AI as a powerful tool in our arsenal—not as a replacement for human creativity. Because we know machines can create content, but only humans can truly connect. That's not just our philosophy. It's our promise. Find out more about Visible Logic's Core Values ?? https://lnkd.in/eQpQ_dDQ #AI #VisibleLogic #B2BMarketing

Think blogging is just for SEO? Think again. While 82% of businesses focus on blogging purely for digital traffic, they're missing out on powerful offline benefits that could transform their business growth. In our latest blog post, we reveal 5 surprising ways blogging drives real-world business success. If you’re ready to transform your blog from a traffic tool to a business growth engine, check out the full article here: https://lnkd.in/eM2Wddiy #ContentMarketing #SmallBusiness #B2BMarketing

When Maine Marathon runners speak, we listen! Thrilled to share this feedback from a Maine Marathon participant about our email marketing campaign. Our team crafted a comprehensive communication strategy that not only kept runners informed but drove registrations at every touchpoint. Success in email marketing isn't just about sending messages – it's about creating value that drives action. Want to learn how we can help your events achieve similar results? Let's connect. #EmailMarketing #EventMarketing #MaineMarathon

Small business owners and entrepreneurs: Is DIY graphic design helping or hurting your brand? ?? We've all been there – trying to save costs by designing our own logos, websites, or marketing materials. But is it really worth it? In our latest blog post, we dive deep into it to explore: ? The hidden pitfalls that could be damaging your brand ? When DIY makes sense (and when it doesn't) ? How to balance cost-saving with professional quality ? Practical tips to improve your DIY design skills Check it out here ?? https://lnkd.in/etyShw-w #SmallBusiness #DIYGraphicDesign

Struggling to explain your complex product or service? Clear communication is key to boosting sales and attracting investors. Discover how in our free e-book! ?? You’ll learn: ? How to tailor your messaging for technical products ? Real-world examples of clear brand messaging ? Strategies for aligning communication with marketing goals ? The value of an outside perspective Download the e-book now and take your messaging to the next level! https://lnkd.in/ewPwHXBA #branding #marketingtips #ebook

?? Tech founders! Is your pitch falling flat with investors? In today's AI-driven, blockchain-buzzing world, capturing investor attention is tougher than ever. Our latest blog post shares 3 critical elements that can transform your pitch from confusing to compelling: 1?? Simplify with relatable stories and analogies 2?? Highlight the problem you're solving with data 3?? Position yourself in the competitive landscape Learn how to craft a pitch that not only explains your innovation but ignites curiosity and understanding in your audience. Read the full post now: https://lnkd.in/eK46YKPH #TechStartup #InvestorPitch #StartupAdvice

First impressions matter. Whether it's your website, LinkedIn profile, or team bios, your business's face is often the first thing potential clients see. Are you making the right one? Professional headshots aren’t just for social media influencers or actors — they're crucial for B2B brands. Check out our latest blog post breaking down the real value of a polished headshot for your B2B brand, and why you might be losing out without one. ?? https://lnkd.in/ecCtjuYr #B2BMarketing #Branding #Headshots

As we continue celebrating the 23rd anniversary of Visible Logic, we're reminded of a journey that's been filled with creativity, innovation, and countless collaborations. Take a look at how far we've come, thanks to our amazing team and clients! ?? #Anniversary #23YearsStrong #VisibleLogic

Not every great brand takes flight — but that doesn't mean the creative work we did for them wasn't stellar. While we pour our hearts into every project and always hope our clients thrive, some of our work never sees the light of day (or only sees it for a short while). As we mark our 23rd anniversary this week, we’re reminded of some of the businesses we’ve partnered with that aren’t around anymore or simply never took off. From websites to logos, here's a peek behind the curtain at some of our favorite “what might have been” designs. Because sometimes, the journey is just as beautiful as the destination. ? #GoneButNotForgotten #CreativeGraveyard #B2BMarketing