Virtuous

Virtuous isn't just a technology solution serving nonprofits—our team is a collective of individuals serving nonprofits. We encourage our employees to volunteer for causes they’re passionate about, and once a year, we all pause and take a day to volunteer together, in person and from afar! What an honor to help so many nonprofits on Virtuous Volunteer Day! From coast to coast, our team members packed food, made holiday cards and friendship bracelets for kids, picked up trash, made meals, handed out turkeys, and more. Most of all, we celebrated generosity together! #volunteer #nonprofits #GiveBack #RadicalGenerosity

?? In the world of nonprofit fundraising, donor retention is a powerful metric that all fundraisers should prioritize. It's not just a number—it's a clear indicator of nonprofit health, representing the loyalty of those who continuously support your cause year after year. ??? Check out this video to see how Ronald McDonald House Charities in Omaha used Virtuous to leverage data, leading to better donor interactions and, ultimately, higher donor retention rates. Get the detailed insights and benchmarks in this week's blog—and get started on strengthening your nonprofit's fundraising strategy today ?? https://vrtuo.us/4fgXYpK

???You asked, we answered! This week, we’re happy to welcome our very own Erik Tomalis ?? to Ask a Responsive Fundraiser! Erik is diving into some hot issues nonprofits face every day, including: ?? How to turn crowdfunding into donors ?? What kind of acknowledgments to send to donors ?? The best ways to track direct mail donations ?? Want to learn more? Check out Erik’s insights in the latest edition! And be sure to drop your questions in the comments to be featured in a future session. Let’s work together to make every donor feel valued and every campaign successful ?? Read more ?? https://vrtuo.us/40z46oI #Fundraising #Nonprofit #Engagement #Crowdfunding #Success

In case you missed it—unlock powerful growth for your nonprofit with the 2024 Virtuous Nonprofit Benchmark Report ?? In today's evolving landscape, nonprofits face unique challenges. Our latest Benchmark Report dives into seven key metrics driving nonprofit resilience and growth, with insights from 370 U.S.-based nonprofits! Here are some key takeaways: ?? Donor Retention is Crucial: Top organizations retain 68.5% of their donors, stabilizing revenue and reducing acquisition costs. ?? Recurring Giving as a Game-Changer: Monthly programs increase retention and smooth out revenue streams. ?? Portfolio Balance Minimizes Risk: A mix of small, mid, and major donors helps ensure sustainability and growth potential. For nonprofits like you, who are committed to data-driven strategies and long-term relational growth with your donors, this report provides the insights you may be searching for that will help you refine your organization's tactics and drive sustainable innovation. ?? Curious to see how your organization stacks against other nonprofits? Download the full report to dive deeper into these insights. You'll also get actionable recommendations for each metric! ?? https://vrtuo.us/4fbpwwI #nonprofit #fundraising #report #metrics #strategies #data #technology #innovation

In the world of generosity, intentional and proactive communication can be a game-changer. ??? By using video, you can create engaging, value-driven touch points that build trust and deepen relationships before making an ask. Imagine guiding a supporter’s journey with thoughtful content that will: 1?? Educate them on the mission before they attend an event 2?? Thank them for joining afterward, showing genuine appreciation 3?? Share the impact their engagement helped create Each video isn’t just content, however—it’s a chance to build connection, inspire, and show real impact. ?? Want to explore more ways to make your outreach personal and meaningful? Dive deeper into this Ask a Responsive Fundraiser ?? https://vrtuo.us/3ACcmtr Special thanks to Nicholas Kristock, Founder and CEO of KindKatch for joining us! ?? #fundraising #video #journey #relationship #personal #connection #nonprofit #generosity

In this brand new episode of The Responsive Lab podcast, your Virtuous co-hosts, Stephen Boudreau and Carly Berna are joined by Executive Vice President at DickersonBakker, Andrew Olsen for a discussion about nonprofit fundraising and how to give donors a better giving experience. Some of the key takeaways include: ?? The changing demographics in the fundraising landscape ?? Why donors have started to lose trust in nonprofits, and how to overcome it. ?? Using data and technology to connect with your donors ?? The dilemma surrounding ‘mass customization’? ?? How leadership can either make or break a nonprofits ability to embrace change Watch or listen now at ?? https://vrtuo.us/3Am060g or wherever you get your podcasts. #podcast #nonprofit #fundraising #leadership #technology #innovation #growth

As the season of giving approaches, year-end fundraising takes center stage ?? Nearly one-third of annual giving happens in December—so now’s the time to plan and make an impact! Here are some tips to get started: ?? Analyze Past Campaigns & Donor Trends: Identify what’s worked, adapt to current trends. ?? Set Ambitious Yet Realistic Goals: Balance aspiration with practicality. ?? Craft a Targeted Plan: Segment audiences, define channels, and create a cohesive story. ?? Execute & Monitor Closely: Adjust on the fly to boost engagement. ?? Celebrate Success & Debrief: Thank supporters and extract insights for next year. ?? Ready to elevate your year-end strategy? Read the full blog post, written in partnership with Revunami, Inc.'s Hope Adair, to gain actionable insights to maximize your fundraising ?? https://vrtuo.us/4hAx6Ti #EOY #giving #trends #strategy #fundraising #nonprofit

?? Nonprofits today face a challenging reality: fundraising is on the decline, and individual giving and donor retention continue to slip. Yet, as community needs grow, it’s more important than ever to sustain and build donor relationships. Here are three actionable strategies to consider: 1?? Embrace Digital Transformation – Make online giving seamless and consider using QR codes to bridge direct mail with digital donations. 2?? Diversify Your Fundraising Channels – Develop a multi-channel approach that meets donors where they are, whether that's email, direct mail, events, or social media. 3?? Strengthen Donor Relationships – Focus on saying thank you and building lasting relationships. Personalized outreach, whether through a handwritten note or a tailored email, can make all the difference. Want to dive deeper? Read the full blog post to learn more about each strategy and how you can take actionable steps today—using Virtuous as your CRM platform ?? https://vrtuo.us/3YAwDYp #Nonprofit #Fundraising #Tips #Engagement #Relationships #Digital #Technology

??? Want to Meet the Virtuous Team in person? Here's where we'll be over the next couple of weeks. Stop by and say hi—plus, discover new ways that Virtuous can serve you and your nonprofits! ?? Nov. 6-8: The Association for Healthcare Philanthropy International Conference in San Diego, California. Don't miss a talk by our own Erik Tomalis ?? on "Transforming Grateful Patient Programs: Technology, Relationships, and Multi-Channel Fundraising." ?? Nov. 11-13: The Nonprofit Storytelling Conference in Santa Ana Pueblo, New Mexico. ?? Nov 12-14: The Association of Advancement Services Professionals (aasp) Summit in New Orleans, Louisiana. ?? Leave us a comment and let us know if you'll be at one of these events. We'd love to see you there! #events #nonprofit #conference #fundraising #storytelling #technology #strategy #advancement #AHP #NonProfitStorytelling #AASP

Is your nonprofit holding back from updating its CRM or ERP system? We get it—change can be daunting ?? ??? Join us on Wednesday, November 6th, from 2pm-3pm ET for a webinar hosted by Carly Berna with Andrew Horrow, Director of Nonprofit Advisory Services at Forvis Mazars US. We’ll address the common concerns organizations face and provide practical strategies to help you transition smoothly. We’ll dive into areas, such as: ?? Tackling fears around data migration and operational disruption ?? Evaluating long-term ROI and managing costs ?? Effective planning to avoid time constraints ?? Overcoming resistance from stakeholders ?? Breaking through the “comfort zone” mindset Get the insights you need to move forward confidently! ?? Register here ?? https://vrtuo.us/4fn87kw #webinar #nonprofit #fundraising #crm #accounting #digital #transformation