VIRTUE Worldwide

“If your work shows you’re good, the rest doesn’t matter...” Our fantastic group creative director, innovation Christine M. Smith spoke to Alex Reeves at LBBonline - Little Black Book about her childhood, career and recent work with Wikipedia, the Free Encyclopedia. Check it out...????

?? We had a blast at Brands&Culture London yesterday ?? Our Strategy Director Joshua Proctor kicked off the day with a packed crowd for the “WTF is Culture?” panel alongside incredible voices Oyin Akiniyi, Tom Rainsford and Perla Bloom. To wrap up, our VP of Insights, Amy Davies, MDes. led an inspiring, creative, warm and hilarious session alongside Abubakar Finiin, Dagmar Bennett FRSA and Gabriella Turton who talked us through their versions of London through their own photography. ?? Don't forget to sign up to PIGEON Mail ?? for fresh research and monthly insights from VIRTUE: https://lnkd.in/eyWyY8U6

Wikipedia champions the power of human knowledge ?? Created with the help of VIRTUE Worldwide, the campaign titled ‘Knowledge is Human’ reached 4.5 million Americans with the message that Wikipedia knowledge is both human and reliable. "Few brands can claim to add as much value to consumers and the world at large as Wikipedia and this campaign has revitalised the important conversation around misinformation, and how it impacts our world at a crucial time in the US.” - Chris Garbutt, Co-President at Virtue Worldwide Check it out: https://lnkd.in/extwtxKJ

Wikipedia champions the power of human knowledge ?? Created with the help of VIRTUE Worldwide, the campaign titled ‘Knowledge is Human’ reached 4.5 million Americans with the message that Wikipedia knowledge is both human and reliable. "Few brands can claim to add as much value to consumers and the world at large as Wikipedia and this campaign has revitalised the important conversation around misinformation, and how it impacts our world at a crucial time in the US.” - Chris Garbutt, Co-President at Virtue Worldwide Check it out: https://lnkd.in/extwtxKJ

We kicked off Brands&Culture today with a packed room for our first session, 4 HOT TAKES: WHAT THE F**K IS CULTURE? Our dynamic panel—featuring Joshua Proctor, Strategy Director,VIRTUE Worldwide, Oyin Akiniyi Head of Cultural Conversations, Pernod Ricard, Tom Rainsford, CMO, Beavertown Brewery, and Perla Bloom, Global Comms Planning, Expedia Group—is diving deep into what it truly means to engage with culture as a brand. They’re tackling the big questions: the difference between activating in culture and creating it, the importance of asking “WHY” before acting, and the common missteps marketers often make. The discussion also challenges our obsession with youth culture and explores how brands can genuinely lead in cultural spaces without simply following trends. It’s a powerful start to the day, brimming with insights on how brands can play an authentic and impactful role in shaping culture. Stay tuned for more highlights from Brands & Culture! #BrandsAndCulture #CulturalLeadership #ShapingCulture #MarketingInnovations #Branding

?? Huge shoutout to our brilliant Group Creative Director, Mandy Gould, who shared her thoughts with Creativebrief this week on the evolving world of the #CreatorEconomy. Check it out below!

?? ?? Brands that claim to "know youth culture," listen up! How often do you actually sit down with your audience and hear their unfiltered thoughts? Now, you have the chance to do just that—LIVE. ? Join us THIS THURSDAY at Brands&Culture to see the brilliant Amy Davies, MDes. and her panel of youth experts Dagmar Bennett FRSA, Gabriella Turton and Abubakar Finiin unpack THEIR versions of London through their own unfiltered photography. ?? When: Thursday 7th November, 3:50PM ?? Where: Brands&Culture, Ministry of Sound, London

Have you ever seen a "Wiki Truck"? ?? ?? To increase trust in Wikipedia's uniquely HUMAN knowledge-making model, we showed how seemingly static Wikipedia articles are actually updated by 275,000+ volunteers up to 5.7 times a SECOND. Then we brought these animations to trucks in New York City and Los Angeles, where they displayed how local topics are written by many and sourced with reliable sources. In our time of doubtful information sources, we encourage everyone to explore how "Knowledge is Human." This innovative project has been led by the incredible Einav Jacubovich working with Lena Traer, Brooke Camarda, Marina Ramos, Jordan McRae, Kelsi Stine-Rowe, Lauren A. Dickinson, Gwadamirai Majange, MA, Sara Campos, Lucas Pasqual, and many more. It was envisioned and realized by the brilliant folks at VIRTUE Worldwide who pushed to get Wikipedia out of the browser and into the street. This took considerable doing! MASSIVE Thanks to Amanda Stroud-Amory, Jill Rothman, Christine M. Smith, Mauricio Santos Miranda, katherine fernández, Heather McTavish Perez, Natalie Otsuka, Jamison Duffield, and so many others for helping Wiki show up in a whole new way. You can learn more here (https://lnkd.in/gtTfDeiF) and YES we hope to bring "Wiki Trucks" to more people and places. #nonprofits #brandcampaigns #marketing

Catch us live on the Insights Stage at Brands&Culture NEXT THURSDAY. We've got something quite special in store ?? ??? ?? When: Thursday 7th November, 3:50 PM ?? Where: Ministry of Sound, London

Thanks Ad Age! ?? Check out #KnowledgeIsHuman by Wikipedia, the Free Encyclopedia and our brilliant team at VIRTUE Worldwide ??! ??