MOMMY CULTURE NEEDS A REBOOT. So this #WorldMentalHealthDay we're giving space to mothers everywhere with the release of our brand new report into motherhood. Because while motherhood often brings profound joy, it also comes with BIG challenges. We dove deep into PIGEON’s cultural OS to better understand the ecosystem that surrounds modern motherhood. The findings are clear: mommy culture is evolving, and it’s about time we talk about it. To get your copy subscribe here: https://lnkd.in/eyWyY8U6 #MentalHealth #WorldMentalHealthDay #MotherhoodMatters #ItTakesAVillage #MomCulture
关于我们
Virtue Worldwide is the agency that powers culture. Its mission is to help brands do the same. As a creative agency that operates from inside an award winning media and entertainment company, Virtue Worldwide has a unique vantage point: inside culture. Virtue Worldwide works as a cultural exchange, it helps brands find their communities in the world, enabling them to interact with their audiences rather than be skipped, scrolled, drowned out or ignored. In return, brands gain cultural capital. Counting Poppi, Vanguard and Diageo among its clients, multi award-winning Virtue Worldwide is a global, full service strategic and creative agency with the courage to let culture lead. Let VIRTUE Be Thy Guide. Virtue is behind the award winning Backup Ukraine, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future.
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https://www.virtueworldwide.com
VIRTUE Worldwide的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- Brooklyn，NY
- 类型
- 私人持股
地点
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主要
获取路线
US，NY，Brooklyn，11201
VIRTUE Worldwide员工
动态
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Thanks for having us WARC! Great piece below from the brilliant Zoe Chen and Saumya Bajaj - check it out! ???
Saumya Baijal and I love what Asia is doing to luxury - taking power away from Western luxury houses, creating legacies of their own, and turning luxury into an everyday pleasure. In this exclusive for WARC, we go beyond the obvious Gentle Monster types to talk about how next gen Asians wants luxury to be and the opportunities for brands to speak their language. Article here: https://lnkd.in/ga-RVfHc? Full report with other industry and agency experts: https://lnkd.in/gHfF6tBE Thank you Rica Facundo for having us! Lesley John Huiwen Tow Ann May Chua Chloe Fair Victoria Anne Fernandez Nuno Dores Neon Drew Marie Lee
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Strategic Foresight, Cultural Strategy & Consumer Intelligence / VP Global, Foresight @ VIRTUE Worldwide
?? Energised and inspired after an incredible day at the Tate last week! BIG thank you to Judith Comyn , Jake Dolby & Jodie Bates for inviting?us to bring an outside POV to this forum. Joshua Proctor, myself and VIRTUE Worldwide had the pleasure of diving into a conversation about the future of museums and galleries. We explored crucial questions like: - How can cultural institutions cultivate the fervent fandom of young people? - How do you build shared codes, meanings, and ideas that resonate with youth today? And we also learnt a hell of a?lot listening to institutions across the UK redefining cultural spaces and creating environments where young people can explore, learn, and participate in new, meaningful ways. Looking forward to seeing these ideas come to life.... #CultureAndYouth #FutureOfMuseums #Innovation #CulturalSpaces #YouthEngagement
We were very proud to welcome Tate colleagues, Tate Collective Producers (our young people community), sector colleagues from London Museums & Galleries and plus Tate sites from around the UK as well as our research partners to Tate Britain for a day to discuss how museums and galleries can be more relevant to and on the radar of young people. It was a full and rich day with some presentations from Tate; a brilliant presentation from Amy Davies, MDes. from Virtue (the insights arm of Vice) and an inspiring panel discussion moderated by our very own Leyla Tahir with insightful and rich commentary from Meneesha Kellay, Andrew Vaughan , Rudi Minto de Wijs, Cas Bradbeer and Cheryl Brown. I loved the guided meditation by young people collective - Art beyond the Shell led by Ira Alecia Gardner to get us to connect with our inner young person - what a trip down memory lane! The day culminated in a workshop led by Dualeh from Art beyond the shell again, whereby teams worked on draft young people manifestos. They did a brilliant job. It was an inspiring, funny and thought provoking day. Some of the key insights I gained were from talking to the attendees and realising that whilst there are commonalities across our sites, that different sized and located sites will need different approaches to engage with young people in their locality. Hosting a conference like this, felt like hosting a party and it was a shame that I didn't get to speak to and meet everyone. That is my only regret. Finally a special shout out to my team and especially to Jodie Bates and Jake Dolby who worked so hard to make this happen.
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We love to see it ?? ???? Go poppi!!
Austin, Texas, you were incredible! Thank you so much to everyone that came out to the first stop of our poppi world tour. From a special guest appearance by the one-and-only Jake Shane to the thousands of students who waited in line, the members of top ranked football team in the nation who came to show out and to of course our incredible team that helped bring this to life. Thank you all for your support - we love you, Austin! Where should we head next?! #poppi #drinkpoppi #sodasback #austin #collegiate #popup #popupevent #jakeshane
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"The day I leave this industry will be the day that I no longer feel as though I am developing, learning and experimenting. We are so lucky that as creatives, it’s our job to always be inspired. So if it feels that we’re only picking up new books, using new tools or sharpening our pencils at one key point in the year, then we’ve got a problem." ??♀? Our brilliant group creative director Mandy Gould shared her thoughts on the 'back to school' mentality and why agencies need to adopt this all year round via Creativebrief. ?? Read the full piece below:
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"Being ‘culturally relevant’ wasn’t a buzzword a few years ago, but it is now, and it’s losing meaning. In our world, being culturally relevant isn’t about jumping on the latest TikTok trend. It’s about something deeper." Find out what our brilliant VP Foresight Amy Davies, MDes. had to say on today's gen Z audiences, masculinity and #PIGEON in her recent interview with LBBonline - Little Black Book.
5 Minutes with… Amy Davies | LBBOnline
lbbonline.com
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Time to pull on those judgey pants! Thanks Pat Law Janson Choo Sascha Kuntze for having me on the mobile & digital and social & influencer juries, looking forward to checking out some killer work. (and yes, this is my best fight pose as a silent assassin ?? ?? ?? ) Let the Metal Combat commence. Association of Advertising & Marketing Singapore (AAMS) VIRTUE Worldwide
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Welcome back, old friend. The world's been a worse place without you.? ? To celebrate VICE's 30th anniversary, we're relaunching VICE Magazine in all its sprawling and salacious glory, with a subscription service that will deliver four print issues a year to your door, wherever you are in the world.? Plus, online exclusives — like extended films that are too risque for social media.? ? Read more about the magazine’s imminent return and join the subscription waiting list here: https://lnkd.in/eSvN-hHq
VICE Magazine Is Coming Back
https://www.vice.com
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?? We're delighted to welcome Roberta Monteiro to the team as Associate Strategy Director based in our MEA office. ?? Thanks Campaign Middle East for the write up!
“As industries continue to pivot toward digital-first approaches, Roberta Monteiro’s experience and deep expertise in the strategic field is exactly what’s needed to continue keeping our work ahead of the curve,” said, Rafael Lavor, head of strategy at VIRTUE Worldwide, part of VICE Media Arabia. #appointment #digital #strategy
Vice Arabia names Roberta Monteiro as Associate Strategy Director - Campaign Middle East
https://campaignme.com