Virtual2Reality.tv

Well, it’s time to talk wheel bases. After more than a decade running Fanatec—from belt-driven classics to their latest direct drive units—we’re officially in the market for something new. Not because Fanatec has let us down (they’ve been battle-tested at tradeshows, racetracks, and even car dealerships), but because the sim racing hardware landscape has evolved. The quality and variety available today are hard to ignore, and frankly, it’s exciting to explore new options. As a loyalist, stepping away from a tried-and-true brand like Fanatec isn’t easy. But we’ve been looking closely at the top-tier contenders in the direct drive market, and here’s where we’re at: Simucube – The gold standard for many. Precision, immersion, and arguably the most connected road feel you can find. It’s also the most expensive—but for good reason. Asetek SimSports – A strong competitor with high-end performance and a growing library of official rims. Their compatibility with Simucube’s environment software makes tuning intuitive and flexible. Shenzhen SIMAGIC Tech Co. Ltd (Alpha EVO Pro) – The newest entry in our consideration. Pre-orders are live, and the curiosity is real. Despite not having firsthand experience with their gear, we’ve heard great things from trusted voices in the space. The unknown factor is both intriguing and challenging. Fanatec – Our dependable workhorse. Durable, reliable, and familiar. We've taken these to countless events, and they’ve rarely flinched—except that one time at Barrett-Jackson Auction Company with a guy who thought he was in the Fast and Furious movie while breaking our shifter. So now, I’m asking the community: what are your thoughts? If you’ve run any of these systems—especially Simagic—what’s been your experience? Has anything truly pulled you away from Fanatec and kept you there? We're about to outfit new sim rigs, and I’d love to make the most informed decision possible. Let’s hear it—what’s your go-to DD base and why? #SimRacing #DirectDrive #Esports #Motorsports #SimRig #Fanatec #Simucube #Asetek #Simagic

Bridging the Gap Between Virtual and Real-World Motorsports We’re witnessing something special unfold in the world of motorsports. At Virtual2Reality.tv, we’ve created a tournament platform that takes sim racers—many of whom have never had the opportunity to touch a real race car—and gives them a chance to earn their seat in a real-world race series. Our latest initiative, in partnership with Racing Prodigy, is awarding one exceptional driver a Golden Pass—a $15,000 value that includes coaching, evaluation, and seat time in a Radical SR1 at Atlanta Motorsports Park this August. It’s not a giveaway. Drivers must earn it through skill, consistency, and grit—by qualifying and racing through our tournament at one of 15+ sim racing centers across North America. In the last three events, we’ve paid out $21,250 in cash and prizes, and this time we’re raising the stakes even higher. This isn’t just a competition—it’s a storytelling opportunity. When brands say they want to support real stories, with real people chasing their dreams, this is the blueprint. The journey from a sim rig at a local arcade to a full-blown race car is the kind of generational story that builds loyalty and inspires the next wave of racers and fans. For brands, this is the chance to attach your name to a transformational moment, not just another race. We're building a path—one that’s inclusive, accessible, and rooted in performance. 🚀 From Sim to Track. From Dream to Reality. Let’s talk if you're interested in aligning with a movement that's redefining the motorsports pipeline—and inspiring thousands along the way. 🔗 View the current leaderboard and participating sim centers: https://lnkd.in/gzzEvatN 📩 Contact: info@virtual2reality.tv #SimRacing #Motorsports #DriverDevelopment #RacingProdigy #VirtualToReality #STEMinMotorsports #Esports #BrandActivation #SportsMarketing #Storytelling #NextGenRacing

The Checkered Flag Drops on Our Beta Campaign! 🏁 Yesterday, we wrapped up the GR86 at Charlotte Roval, marking the official end of our beta campaign—a journey that provided invaluable data, insights, and format refinements. Running events across arrive-and-drive sim racing centers brought unique challenges that simply don’t exist in "race from home" competitions. But the payoff? Absolutely worth it. Uniting sim centers across North America and giving drivers a platform to compete in person is a complex but rewarding endeavor. Throughout this journey, we’ve built strong relationships with center owners and managers while connecting with new facilities opening their doors to the next generation of sim racers. With 70+ arrive-and-drive sim centers in North America, we’re laying the foundation for the future of sim racing. These centers will soon become the epicenter of some of the largest sim racing competitions while also serving as hubs for STEM in Motorsports programs—helping students turn classroom lessons into real-world skills that lead to careers in automotive and motorsports industries. The road ahead is just getting started. Follow our socials to stay in the loop on where, when, and how YOU can be part of sim racing history. 🏎️💨 #SimRacing #EsportsRacing #Motorsports #RacingCommunity #iRacing #RaceToWin #ChampionsDriveHere #LevelUpYourRacing #NextGenRacing #EsportsMarketing #SponsorshipOpportunities #SimRacingEvents #RacingForTheFuture

Our leaderboard isn’t just a scoreboard—it’s a fully interactive hub built to connect sim racers, sim centers, and the community like never before. Need to book a session at your local sim center? Click their logo and go straight to their booking page. Want to check out a sim center’s latest updates? Click their custom-painted race car and head to their IG. This also creates the perfect call to action for sponsors—driving traffic directly to their websites or social media pages, giving brands a direct connection to our highly engaged audience. Want your brand in front of thousands of passionate motorsports enthusiasts? Let’s talk! Leaderboard: https://lnkd.in/gzzEvatN @superlap.world Berkley, MI @rpmrush_simcenter Manassas, VA @shiftarcade San Ramon, CA @apex_racing_lab Cary, NC @racemodeison Winston Salem, NC @simracingchicago Algonquin, IL @oasissimracing New Braunfels, TX @drivr_motorsports_lethbridge Alberta, CAN @apexonewestfiled Westfield, NJ @speedhubsr Chattanooga, TN @circuitsimracing Woodland Hills, CA @fosrusa Glen Rock, PA @myfastestlap Evansville, IN @torqueatlanta Peachtree Corners, GA #simracing #f #racing #esports #gt #iracing #motorsport #assettocorsa #simracer #gaming #fanatec #ps #granturismo #thrustmaster #simulator #simracinghardware #racingsimulator #playstation #simrig #assettocorsacompetizione #race #simracingsetup #cars #simulation #esport #gtsport #formula #porsche #logitech #rfactor

This goes out to those entrepreneur out there that might be looking to start up something a bit different. Each of these stars represent arrive and drive sim racing centers that span across North America. We're currently up to 67 that I've found so far. This is a great arena to get into, and I'm sharing this for those that might live in areas that haven't opened one as of yet. I host events that unite many of these locations for their local communities to compete in something fun and challenging. Our STEM in Motorsports programs will be ran through many of these centers as well. I'm available as a guide to assist with all aspects of opening your own within your area. Let's get more stars on the map, so our events can get more stars in real race cars. Let's Go! There's never been a better time to get into sim racing.

I asked Grok on X what we are. The response was very interesting: Virtual2Reality.tv (V2R) is a pioneering esports racing marketing company focused on bridging the gap between virtual racing and real-world motorsports. It pairs virtual racers with companies through high-engagement marketing campaigns designed to deliver return on investment (ROI) and boost brand awareness. Founded on a 12-year history with iRacing, V2R has evolved from hosting online racing events to creating opportunities for sim racers to transition into actual race cars. The platform organizes dynamic online racing series, streamed live on platforms like YouTube, and uses a model called Crowd-Sourced Marketing (CSM). This approach leverages sponsorship funding from over 30 companies per event to execute extensive digital marketing campaigns. V2R also offers brands innovative tools such as geofencing, data analytics, interactive landing pages, virtual shopping experiences, and affiliate marketing to enhance visibility and consumer engagement in the growing sim racing market. Beyond racing, V2R is committed to educational outreach through its STEM in Motorsports initiative. Partnered with companies interested in interactive education programs, it uses affiliate marketing proceeds to fund the construction of racing simulators for high schools, aiming to inspire motorsports clubs and STEM education. In essence, Virtual2Reality.tv combines esports, motorsports, and marketing to create unique opportunities for racers, brands, and students alike. For more details, their official site is virtual2reality.tv.

We are proud to be working alongside Racing Prodigy, Inc. and Oasis Sim Racing to deliver an unparalleled opportunity for sim racers to take the next step in their motorsports journey. This collaboration brings together 14 arrive-and-drive sim racing centers across North America, with more locations set to join before qualifying closes on May 4th. At stake is a Prodigy Pass, granting one talented driver an all-expenses-paid trip to Atlanta Motorsports Park for Prodigy Week tryouts (August 4-7, 2025). This is more than just a chance to compete—it’s an entry into professional racing. The winner will receive expert training, race in a Radical SR1, and have the opportunity to be drafted by a Prodigy Racing Team for a pro contract and a seat in the 2026 Prodigy Three (P3) Championship. This is a story worth telling, and an activation worth supporting. Brands looking for unique sponsorship opportunities will find high-impact digital exposure through live broadcasts, leaderboards, and social engagement, as well as on-site activations at both sim centers and the racetrack itself. With sim racing now serving as a proven pathway into real-world motorsports, this campaign bridges the gap between virtual and real competition in a way never seen before. We’re inviting passionate drivers, sim racing centers, and forward-thinking brands to be part of history. Here’s where you can qualify: @superlap.world Berkley, MI @rpmrush_simcenter Manassas, VA @shiftarcade San Ramon, CA @apex_racing_lab Cary, NC @racemodeison Winston Salem, NC @simracingchicago Algonquin, IL @oasissimracing New Braunfels, TX @drivr_motorsports_lethbridge Alberta, CAN @apexonewestfiled Westfield, NJ @speedhubsr Chattanooga, TN @circuitsimracing Woodland Hills, CA @fosrusa Glen Rock, PA @myfastestlap Evansville, IN Qualifying is open now, and the path to professional racing begins here.

In 2016, the FIA and Formula E set a benchmark in sim racing history by offering the world’s first $1,000,000 cash prize pool. This groundbreaking event brought together 20 Formula E drivers and 10 of the best sim racers globally, showcasing the potential of virtual motorsports on a grand stage. Nearly a decade later, while the sim racing industry has expanded from $300M to $0.94B, that $1M prize milestone has yet to be surpassed. Although numerous events now pay out hundreds of thousands of dollars, no competition has truly stepped up to redefine what’s possible in our rapidly growing industry. At Virtual2Reality.tv, we believe it’s time to move the needle forward. We've developed a unique and scalable format through our arrive-and-drive sim racing centers, which have already proven successful in our beta events. With over 50 sim centers across North America, our platform offers an inclusive and competitive environment where passionate motorsport enthusiasts can test their skills against drivers from all walks of life. Our vision is clear: a 10-race series with a $1,500,000 total cash payout, showcasing diverse racing disciplines including formula cars, stock cars, sports cars, dirt oval, and rally cross. This format not only provides life-changing opportunities for thousands of drivers but also delivers a powerful branding channel for partners and sponsors looking to engage with a dedicated and expanding audience. We are actively seeking strategic partners who share our vision to create the largest sim racing event in history. This is more than a sponsorship opportunity—it’s a chance to be part of an industry-defining campaign that combines the best of real-world motorsports and virtual competition. If your brand is ready to take the green flag with us, I’d love to connect and explore how we can make history together.

Let’s think long-term. The sponsorship game is ever-evolving—like navigating a winding mountain road after a heavy rainfall. I can’t help but reminisce about the early days when you could meet someone at the track or a tradeshow, strike a deal on a handshake, and have a partnership finalized by the next week. Times have certainly changed. One approach that seems to have faded is "connecting the dots" between brands within a campaign. This method was once a powerful way to create ROI for multiple partners, pooling resources into larger, more impactful marketing efforts. It was the early form of crowd-sourcing sponsorships and proved to be incredibly effective. The rise of digital metrics and influencer-driven platforms shifted the focus, offering quick, measurable results. While these tools are valuable, they’ve sometimes overshadowed the human element of sponsorship—the ability to connect brands whose services naturally complement each other to enhance the buying journey for consumers. Dot-connecting is not outdated; it’s just underutilized. It provides brands with long-term value and builds stronger consumer ecosystems by aligning complementary services. For example, a campaign where one brand’s product directly supports the purchase or use of another is a win-win for both the businesses and their customers. Let’s not overlook the power of collaboration and the art of connecting the dots. When done well, it creates a bigger picture that benefits everyone involved—brands, partners, and most importantly, consumers. It’s time to revisit this approach and unlock its potential.

We're shifting into high gear with our first-ever PRO/AM Multi-Class format at Road Atlanta! The wide range of skill levels during our beta races taught us a lot, and one thing became crystal clear: to keep these events truly inclusive, we needed to adapt. Once the PRO drivers started dominating the leaderboard, it was obvious we had to create a solution—and the PRO/AM format was the perfect answer. A staple in real-world motorsports, the PRO/AM format offers something for everyone. PRO drivers now have a platform to showcase their skills and put on a show, while AM Class drivers can compete at their pace, learning from the best as they share the same track. Both classes will race for their own sets of cash and prizes, making this an exciting and inclusive event for all competitors. We’re thrilled to launch this new format, which opens up a world of branding opportunities and sponsorship levels for partners looking to engage with a passionate and growing community. Let’s make history together at Road Atlanta! #imsa #gt #racing #porsche #motorsport #racecar #f #lemans #wec #daytona #enduranceracing #motorsports #rolex #nascar #motorsportphotography #lmp #imsaracing #sebring #formula #ferrari #cars #becauseracecar #indycar #r #endurance #bmw #race #carsofinstagram #daytonainternationalspeedway #motul