ViralGains

100+ leaders in healthcare marketing came together last week ?? And Cory Ransom and Brian Mulderrig were in the mix, introducing VG Health to the industry at DigiPharma Connect 2025! Over the past 3 days, one key theme stood out: Healthcare brands are moving away from broad-reach campaigns and doubling down on personalized, one-to-one connections. We heard it firsthand from industry leaders and a client of ours, Amgen, sharing how they’re leaning into AI-driven personalization to focus on ?????? ?????????????? ???? ?? ????????. That’s exactly where Zero-Party Data shines. ? Helping brands engage consumers in a way that’s compliant, scalable, and valuable. Thank you to DigiPharma for an incredible week!

SXSW 2025 reminded us of one thing: The best insights start with a conversation. This year, Allie Lucchetti Jensen and Samantha Ackah Raines represented #TeamVG at SXSW for an action-packed week! From keeping attendees refreshed at our hydration station to leading a scavenger hunt through downtown Austin, we were in the center of it all. The biggest takeaway? Brands are leaning into interactive, real-world experiences to deepen consumer connections and gather valuable insights. And at SXSW, brands engaged through in-person, immersive activations. Just like how zero-party data allows consumers to engage directly, sharing insights in a way that feels natural and valuable. A special shoutout to GSD&M for an incredible night featuring live music, local food trucks, and community-driven brands. We’re already counting down to next year!

Happy Tuesday from us and our four-legged friends! ??

We’ve helped brands with Zero-Party data for over 10 years… And it is a game-changer for personalized marketing—when used the right way. ? Here are 4 of our favorite “do’s and don’ts” to keep your campaign on track. ? Check out our latest blog post to learn more: https://lnkd.in/egusRHcb

In his latest Forbes article… Our CEO, Tod Loofbourrow, explains a missing piece in AI models. While teaching AI at Harvard University, Tod challenged a student to build a model to predict Kenmore Square’s parking chaos. They had plenty of data, but one missing piece made all the difference. ?????? ???????? ??????. ? The single most predictive piece of information that transforms an AI model’s accuracy. In this case, the student’s model was missing dates of the Red Sox games. And as any Bostonian knows, this can make or break a parking search! Once added, the model’s accuracy improved significantly. This lesson isn’t just for AI models, it’s essential in marketing in the age of data privacy and AI-driven decision making. ? The right data is more valuable than large amounts of data. ? And as privacy laws tighten, the most predictive signals become even more valuable. Tod challenges us to ask ourselves: What’s our zero bit? The one question that, if answered, would be most predictive of driving the action you are looking for. Then, figure out how to find it at scale and use it to build your targeting model. ?? Read more here: https://lnkd.in/ehgbRDd5

72% of consumers expect companies to understand their needs. But here’s the challenge ?? They don’t want brands secretly following them. So, how do you balance privacy with collecting actionable insights? ? Zero-Party Data. By giving ad viewers control to voluntarily share their preferences, brands can create tailored, privacy-friendly experiences where customers feel valued and understood. Creating a two-way conversation that lets you: ? Identify your ideal audience ? Understand brand perception ? Personalize ad journeys ? Gauge consideration & intent ? And address consumer concerns directly Turn your ads into conversations, not interruptions. Check out our full ???????????? ?????????? here ?? https://lnkd.in/ePZxCris

The future of advertising isn’t built alone. So, the industry came together for its biggest huddle yet. Last week our CRO, Cindy Brown, joined 1,200+ leaders at IAB’s Annual Leadership Meeting in California, where the latest in advertising took center stage. Over 3 days, conversations covered a wide range of topics—from the evolution of privacy-first, data driven strategies to the need for better measurement & attribution to drive ROI. And one of the standout themes? AI’s fast-growing role in personalization and automation, reshaping how brands connect on a deeper level with their audiences. Thank you to IAB for hosting such an impactful event, and we’re already looking forward to next year!

117 of the Fortune 500 are using this approach to boost ad engagement. ? Zero-Party Data. A privacy-friendly, two-way conversation that drives brand lift and helps companies better understand their consumers. Explore our 5 trends for 2025 ??

We boosted a hotel’s booking intent by 10%. Here’s how ?? A leading hotel chain, let’s call them HOTELA, wanted to attract more visitors to their Las Vegas properties. With ViralGains Zero-Party Ads, we transformed their existing video campaigns into interactive experiences, asking viewers: “?????? ???????????? ?????? ?????? ???? ???????? ???????? ???????? ???????? ???????????? ???? ???????? ???????? ?????????” 50,000 responses later, they uncovered two main insights. 1. 43% of respondents said they were "likely" or "very likely" to book with the brand - a 10-point lift compared to those who didn’t see the ad. 2. Learned the main reasons why consumers were unlikely to book with them, like “not planning to travel” or preferring other brands. ? Enabling HOTELA to ????????-???????? its creative messaging and audience targeting in a ???????????? ????????????. Want to learn more? Check this out ?? https://lnkd.in/euwSKZkz

Our CEO, Tod Loofbourrow, was published in Forbes this week! In his article, Tod discusses how AI is rewriting the rules of marketing—transforming words, images, data, and audience engagement at an unprecedented scale. With a potential $463B productivity impact on the horizon, professionals face a choice… Fear the machine or run with it. From copywriters harnessing AI for ideation to advertisers building precise, high-performing audiences—those who adapt will lead the future. ? So, are you racing with the machine or falling behind? Check out the full piece here ???https://lnkd.in/dkYh2GFp