VIOLET

Here's a clip from our recent webinar with former Head of #CreatorCommerce at Instagram, Doug Weiss. Here, Doug talks about the importance of creating effortless merchant onboarding for #marketplaces. Doug shared so many great insights. You can see the full recording here: https://lnkd.in/eVRuA95z

ICYMI: Check out the recording of Brandon Schulz interviewing Douglas Weiss about the opportunity and challenges for #marketplaces trying to build cross-platform checkout. Doug shared his experience from his time leading commerce at Instagram, and the challenges that even the industry leaders face in the space. This one is packed with useful insights. https://lnkd.in/eVRuA95z

We're on a roll! ?? ???? Violet has ben recognized as a GOLD?? @thestevieawards winner in the 22nd annual American Business Awards for for API Management Solutions. After winning bronze last year, we're happy to be at the top of the Podium this year. The 2024 competition received more than 3,700 nominations... Congrats to all the winners! #TheStevieAwards #StevieWinner2024

For almost five years, I was at the heart of the efforts to transform online shopping at Instagram. After seeing users and businesses hack the platform to shop, Instagram was going to build the tools that would supercharge this activity, and completely change how people shopped worldwide. We thought it would be easy. Unfortunately, we found out that building a shopping platform is way more difficult than we could have ever imagined. Now working with a portfolio of brands at WHP, I sat down with VIOLET to discuss some of the obstacles my team experienced, as well as the many learnings I gathered on the way, from both the platform and brand perspective. Read the full article here:?https://lnkd.in/eb9fPnwj I am still bullish someone will figure out how to create the 2025 equivalent of going to the mall, and thankfully they will have companies like VIOLET to help with the complexity.

You’d expect the most successful social platform in the world to create game-changing social commerce experiences in their sleep. As it turns out, ecommerce is more complicated than it appears and you can’t “move fast and break things” when building a marketplace with merchants all over the globe. In this article, we speak to Meta’s former Head of Creator Commerce & Commerce Platform Partnerships about the very real challenges of navigating native checkout in social commerce. Read on to learn Douglas Weiss's hot takes for social commerce innovators. https://lnkd.in/guYfGuNy

Day 2 highlight of #nrf2024 is that there’s an API for *everything* you can think of. Wine/furniture/holograms-as-service are the invisible strings powering shopping on every part of the Internet - often from companies you’ve never heard of. Makes you wonder, what if you could use one API to work with all of these case-specific APIs? ??????

Our team is representing Violet at #nrf2024! If you're attending, we'd love to connect!

We’re excited to announce that Violet has been named one of the @BuiltIn Best Startups to Work For in Seattle! Check out Violet and the full list of honorees here: https://lnkd.in/guuxudvK? #BPTW2024 #2024BuiltInBest

Your marketplace is based in the US. Your top selling merchant is based in Holland. And your biggest shoppers live in India and Egypt. Enter the complications of currency exchange.? In the dynamic world of ecommerce, the decision to sell and buy in multiple currencies opens up exciting opportunities but also presents a myriad of challenges. From ever-changing exchange rates impacting profitability to the intricacies of cross-border transactions, the operations that enable this brave new world can be taxing (pun intended). Pricing strategies become a delicate balancing act, considering not only fluctuating exchange rates but also catalog composition and marketplace competition. The landscape becomes more complicated when you consider managing payment processing fees, regional transaction costs, and the need to accommodate a plethora of payment methods preferred by customers around the globe. While the complications are real, they are not insurmountable. The key is data orchestration. With the right system to synchronize your data, managing both global markets and regional preferences becomes a streamlined and automatic process without the headaches for your product and development team. At Violet, we make global commerce as simple as setting up Stripe.? If you’re hoping to simplify your data synchronization in the new year, we’re ready to help.

Thanks to marketplace giants like Amazon, customers expect and anticipate an incredible customer experience: two-day (soon-to-be one day) shipping, hourly updates, quick pay, tens of thousands of merchants, and every color of Converse currently available, all from one shop. This level of experience is no longer a luxury offering, but now the new benchmark of what customers expect from marketplaces. While contending marketplaces may not be able to invest millions of dollars into their logistics, tech, and fulfillment; these smaller players have the advantage of emerging savvy tools that create a best-in-class shopping experience - without being overleveraged. Put simply, there’s still room to compete…but the key is shrewdness. When it comes to headlines, we all hear about modern differentiators like VR experiences or AI shopping assistants (many of which are increasingly powerful). But the truth is that expensive shipping costs, clunky fulfillment, and limited products currently lead customers to shop elsewhere today - even with beautiful and creative shopping experiences. As they say, the devil is in the details, and most of these product teams are wrestling with whether to focus on operational excellence or innovative customer experiences. Amazon is seeing their operational bet payoff…time will tell for everyone else.