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Is your winery showing up when people search for “winery near me”? Every month, 165,000+ people search for wineries, tasting rooms, and wine clubs online. But if your winery isn’t ranking well on Google, you’re losing potential visitors and sales. That’s why we teamed up with Connor Widder from Kru Marketing—an SEO expert who helps wineries increase reservations, grow wine club memberships, and drive more online sales. Our latest blog breaks down the top 3 SEO strategies every winery should prioritize from our recent webinar: ? How to optimize your Google Business Profile for local searches ? Why content and online reviews matter for search rankings ? Simple fixes to improve your winery’s SEO today Read the full blog here: https://lnkd.in/g2UcW5Yf Want even more insights? Watch the full webinar on-demand! https://lnkd.in/gpjVExrd #SEOForWineries #WineMarketing #DTCSales #WineryGrowth #vinSUITE

Want More Wine Sales? It Starts with SEO. If your winery isn’t showing up on Google, you’re missing out on customers—and revenue. 71% of consumers start their purchase journey with a search. That means when someone searches for "best wineries near me," or "wine tasting in Sonoma," your winery needs to be front and center. ?? Join us for a free webinar on Thursday, February 27 at 10 AM PT with Connor from Kru Marketing to learn how SEO can drive more traffic, more tasting room visits, and more wine sales—without increasing your ad spend. ?? What you’ll learn: ? How SEO helps wineries rank higher in search results ? Key strategies to bring in more website traffic & tasting room visitors ? Actionable SEO tips that wineries can implement right away ?? Save your spot: https://lnkd.in/gyMxyiUk

Did you miss our webinar on How Wineries Can Leverage Micro-Influencers and User-Generated Content to Drive Sales? We've got you covered with a full recap! In our latest blog, we break down key takeaways from our webinar with Kirsten from minisocial. This is a must-read if you're looking to amplify your winery’s reach and build stronger customer connections. ?? Read the recap here:?https://lnkd.in/gYeXeyfw #WineMarketing #UserGeneratedContent #MicroInfluencers #WineClubGrowth #DTCWine #DigitalMarketing #Wineries

Want to grow your winery’s brand without a big marketing budget? ???? Join us next Wednesday, February 12th at 10 AM PST for a live webinar with Kirsten from minisocial to learn how micro-influencers & UGC can help wineries boost brand awareness, drive sales, and create high-quality content. ?? Key Takeaways: ?? Why UGC is a game-changer for wine brands ?? How to partner with micro-influencers & creators ?? How to use UGC to enhance credibility & reach ?? Real-world examples from successful wineries ?? Feb 12 | 10 AM PST | ?? Host: Kirsten from MiniSocial ?? Register now: https://lnkd.in/gbZUFmFr #WineryMarketing #MicroInfluencers #UGC #WineIndustry #DTCWine

?? Stop by booth #1609 to grab your FREE copy of the 2025 Guide to Wine Club Growth! This brand-new book is packed with insights, strategies, and data-driven tips to help you attract, retain, and grow your wine club members. ???? While you're there, take our Wine Club Scorecard to see how your club stacks up and get a personalized report with tailored recommendations to boost retention and revenue. Let’s talk wine clubs! #UnifiedWineAndGrapeSymposium #WineClubGrowth #WineIndustry #vinSUITE #WineClubScorecard

?? Exciting news for #DTCWineSymposium attendees! ?? Visit the vinSUITE table and connect with Robin Farina. She’ll be available to: ?? Review your Wine Club Scorecard results ?? Discuss strategies to optimize your wine club and explore vinSUITE’s powerful solutions Whether your focus is growing memberships, boosting retention, or streamlining operations, you’ll gain valuable insights and guidance. Don’t miss the opportunity to stop by, say hello, and take your wine club to the next level. #DTCSymposium #WineClubs #vinSUITE #WineIndustry

?? Is Your Wine Club Ready for 2025? ?? As the year winds down, it’s the perfect time to reflect on 2024 and plan for a stronger, more profitable wine club in the year ahead. Wine clubs can contribute up to 60% of a winery’s revenue, but only if optimized for growth, retention, and engagement. That’s why we created the End-of-Year Wine Club Checklist—a practical guide to help wineries: ? Reflect on 2024 performance and uncover growth opportunities ? Set clear goals to boost revenue and retention ? Plan engaging content that keeps members excited Whether you’re looking to streamline operations, improve member experiences, or just hit the ground running in 2025, this checklist has you covered. ?? https://lnkd.in/g4YCRBjR #WineClubs #WineryGrowth #DTCWine #WineIndustry

?? The holiday season is the perfect time to make your wine club stand out! From thoughtful seasonal touches to personalized member engagement, small efforts can lead to big retention wins. If you're not segmenting your email list, you’re missing a huge opportunity to connect with your wine club members. Watch our ?? training video to learn how you can: ?? Engage your big spenders with exclusive offers ?? Win back lapsed customers with special promotions ?? Tailor messages for specific product purchasers Read the post here: https://lnkd.in/gb8q_6Ye #HolidayMarketing #WineClubRetention #WineryTips #WineIndustryInsights

?? Holiday Prep: 3 Tips to Maximize Winery Sales This Season ?? The holidays are a golden opportunity for wineries—but only if you’re prepared! Here’s how to make the most of the season: 1 Boost Your eCommerce Game Highlight holiday shipping deadlines and create gift bundles or limited-edition holiday releases. Make it easy for last-minute shoppers with expedited shipping options. 2 Leverage Your Tasting Room Offer holiday-themed tastings or exclusive discounts for in-person visitors. Use this time to encourage wine club sign-ups with special seasonal perks or gifts. 3 Engage Your Wine Club Members Send personalized offers for member-only holiday gifts or events. Promote gifting memberships as the ultimate holiday gift for wine lovers. Check out our webinar on ecommerce tips: https://lnkd.in/gNQnMPr3 #WineClub #DTC #HolidaySales #TastingRoomTraffic #WineryMarketing #vinSUITE

??New Blog: What We’re Learning—Surprising Gaps in Wine Club Performance Did you know 40% of Wine Club Scorecard takers don’t track membership churn? Without this critical data, it’s nearly impossible to spot trends or take proactive steps to retain members. This is just one of several surprising insights we uncovered from Scorecard responses. Check out the full blog to explore more gaps and discover strategies to strengthen your wine club. ?? Read the blog now https://lnkd.in/gcMCcv2J #WineClub #DTC #WineryGrowth #CustomerEngagement #Retention #vinSUITE