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?? Holiday Prep: 3 Tips to Maximize Winery Sales This Season ?? The holidays are a golden opportunity for wineries—but only if you’re prepared! Here’s how to make the most of the season: 1 Boost Your eCommerce Game Highlight holiday shipping deadlines and create gift bundles or limited-edition holiday releases. Make it easy for last-minute shoppers with expedited shipping options. 2 Leverage Your Tasting Room Offer holiday-themed tastings or exclusive discounts for in-person visitors. Use this time to encourage wine club sign-ups with special seasonal perks or gifts. 3 Engage Your Wine Club Members Send personalized offers for member-only holiday gifts or events. Promote gifting memberships as the ultimate holiday gift for wine lovers. Check out our webinar on ecommerce tips: https://lnkd.in/gNQnMPr3 #WineClub #DTC #HolidaySales #TastingRoomTraffic #WineryMarketing #vinSUITE

??New Blog: What We’re Learning—Surprising Gaps in Wine Club Performance Did you know 40% of Wine Club Scorecard takers don’t track membership churn? Without this critical data, it’s nearly impossible to spot trends or take proactive steps to retain members. This is just one of several surprising insights we uncovered from Scorecard responses. Check out the full blog to explore more gaps and discover strategies to strengthen your wine club. ?? Read the blog now https://lnkd.in/gcMCcv2J #WineClub #DTC #WineryGrowth #CustomerEngagement #Retention #vinSUITE

Black Friday & Cyber Monday are coming up fast! Is your holiday promotion plan ready? If you’re looking for extra support or new ideas to boost your holiday sales, this training video covers everything you need to know—perfect for wineries gearing up for the year's busiest season. Get insights on: ?? Setting up tiered discounts to reward loyal customers ?? Implementing flat-rate shipping to simplify checkout ?? Creating flash sales for those last-minute holiday purchases ?? Building and targeting email lists to reach the right audience Whether you’re prepared or need a little more help, our video is here to make holiday prep easier! Watch now and ensure a successful season. https://lnkd.in/gvU2nZWV

Declined payments can disrupt more than just your cash flow—they can impact member satisfaction and retention in your wine club. Our latest blog, "How to Reduce Declined Payments in Your Wine Club," is here to help. ?? It features exclusive, ready-to-use email and SMS templates designed to help you proactively reach out to members and update their payment details with ease. If you've ever struggled with ensuring smooth, successful transactions for your wine club members, you're not alone. From expired credit cards to insufficient funds, payment failures can create headaches for your team and frustration for your members. ?? Read the full blog and access your templates here:?https://lnkd.in/gFqU9v26 #WineClubs #DTC #CustomerRetention #vinSUITE #PaymentSolutions #WineIndustry

This powerful new resource provides wineries with a personalized, 20+ page report filled with data-driven insights and strategies that can unlock the full potential of their wine club programs. vinSUITE

Introducing the Wine Club Scorecard Is your wine club reaching its full potential? Now, you can find out with vinSUITE’s new Wine Club Scorecard! In just 10 minutes, you’ll get a free, personalized 20+ page report with actionable strategies to help you grow your membership, improve retention, and increase revenue. How does it work? ?? Answer 22 simple questions about your wine club. ?? Receive a comprehensive report delivered right to your inbox. ?? Implement the tailored recommendations and watch your wine club thrive! It’s quick, easy, and best of all—it’s completely free for all wineries. Ready to see how your wine club stacks up? Visit https://lnkd.in/gJyuhvsn today!

?? NEW BLOG: 5 Must-Track Metrics for Wine Club Success ?? Running a wine club is more than just offering great wine—it's about understanding your members and leveraging data to drive engagement and revenue. In our latest blog, we dive into five crucial metrics every winery should track to maximize their wine club’s success. From member retention to lifetime value (LTV), these insights are key to staying competitive in today’s market. Here’s a glimpse at what you’ll learn: ?? Member Retention Rate ?? Average Order Value (AOV) by Club Member ?? Member Lifetime Value (LTV) ?? Club Performance Metrics ??♂? Club Pickup (Will Call) Tracking ?? Click to read more: https://lnkd.in/gfgiMm_p #WineClub #DTC #WineMarketing #WineClubManagement #vinSUITE

Grow Your Wine Club Engagement with AI-Powered Strategies! ???? If you're aiming to enhance member engagement and drive growth, this is a must-read! Inspired by the "AI-Powered Marketing" session at the 2024 Wine Club Symposium, we've outlined 5 actionable strategies: 1?? Personalized Email Sequences 2?? AI-Assisted Content Calendars 3?? Compelling Wine Descriptions 4?? Virtual Tasting Experiences 5?? Wine Education Series ?? Read the full blog post here: https://lnkd.in/grTsMMHK #WineClubManagement #AIMarketing #vinSUITE

Today Enolytics made one of our biggest announcements yet, about ENO Insights' aim to "lift all boats" of the wine industry once again, this time through #data. ENO Insights invites wineries of any size to dip their toe into data, at no cost to them, and start to leverage the power of analytics. I am incredibly proud of this team, and their ongoing efforts to help all wineries succeed. Please have a look at today's new Enolytics 101 for more info. https://lnkd.in/gME85tZn

New Blog Alert! We've just published a must-read summary of the game-changing insights from the 2nd Annual Wine Club Symposium's fifth session: "Insider Tips to Boost Club Engagement and Retention Using Data." Here's a sneak peek at what you'll discover: ?? Spot at-risk members before they leave (potentially reducing attrition by 30%!) ?? Embrace demographic shifts in your wine club membership ?? Customize offers based on members' purchase history ??? Use geographic data for targeted marketing and events ?? Re-engage former members with strategic outreach These data-driven strategies, featuring insights from Enolytics and Bergstr?m Wines could be the key to skyrocketing your wine club's success in 2024 and beyond. Read the blog here: https://lnkd.in/gh4CumHP #WineryManagement #WineClub #CustomerRetention #DataAnalytics