Villanova Center for Marketing and Consumer Insights

We have just wrapped up our Marketing Faculty Friday Spotlight Series over on our Instagram. ?? It's been a privilege to highlight the expertise and insights of our incredible faculty members. Thank you for bringing Marketing to life for Villanovans! Eric Compton Aronte Bennett Tim McCulloch Marina Cozac Villanova School of Business

Reposting CMCI Ambassador Glory Wells to commend her excellent work!

If you're on the job hunt for any reason, here's a starting point. >> PHILADELPHIA Senior Manager, Global Crisis Communications & Issues, PwC, $89K-$315K Lead Social Media Marketing Specialist, Deloitte, $88K-$133K Writer/Editor, Seer Interactive, $75K-$85K Senior Director Strategic Communications & Marketing, Temple University, $70K-$136K Digital Organizer, 32BJ SEIU, $70K-$90K Communications Manager, National Elevator Industry Benefit Plans, $68K-$75K Marketing Coordinator, WTW, $60K-$75K Graphic Designer, KBC Advisors, $60K-$75K Social Media Content Creator, The Salvation Army USA Eastern Territory, $58K Marketing Campaign Manager, Clearfield and Kofsky, $55K-$60K Marketing Specialist, supplyFORCE, $52K-$62K Communications Specialist, Instanosis Inc., $50K-$75K Graphic Designer, Regency Furniture, $45K-$55K Marketing Project and Events Coordinator, blind ad, $40K-$55K Marketing Assistant, Heller Painting, $40K Marketing Specialist, County Corvette, $35K-$50K Constituent Services Advisor, Pennsylvania House of Representatives Democratic Caucus, $35K-$48K Social Media Content Creator, Thrive Therapy Services, part-time, $22-28/hour Social Media Coordinator, Anna and Bel, part-time, $22-$25/hour Digital Prepress Technician, Bradley Graphic Solutions, $22-$24/hour Administrative and Outreach Coordinator, Autism Spectrum Program of Excellence, University of Pennsylvania, $20-$28/hour Outreach Coordinator, Old First Reformed United Church of Christ, part-time, from $20/hour Publicity and Exhibits Coordinator, Penn Press, University of Pennsylvania, $16-$22/hour Video Operator, International Sound Corporation, part-time, $15/hour Events Manager, Morris Arboretum & Gardens, University of Pennsylvania, part-time, $7-$24/hour +24 jobs at the link below >> DELAWARE Vice President, Strategic Initiatives, Existing Customer Marketing, Citi, $114K-$172K Senior Manager, Communications, Best Egg, $110K-$120K Manager of Digital Marketing, Power Home Remodeling, $85K-$125K Vice President, External Affairs, Planned Parenthood of Delaware, $85K-$95K Social Media Associate, Best Egg, $60K-$70K Manager, Marketing & Communication, Innovation Space, University of Delaware, $58K-$117K Apprenticeship and Training Manager, Delaware Department of Labor (DE DOL), $55K-$57K Community Relations Officer, Delaware Health and Social Services, $45K-$48K Adjunct Instructor, Digital Storytelling/Digital Newsroom, Delaware Technical Community College (Georgetown), $42/hour Internship, Ombudsman, Delaware Department of Natural Resources and Environmental Control, $17/hour + 8 more jobs below! Find the complete list here: https://lnkd.in/ggU2_ANu #jobs #careers #philadelphia #phljobs #pajobs #delaware #deljobs #dejobs #commsjobs [Photo: The Centennial National Bank, designed by Frank Furness in 1876 for the Centennial Exposition, now owned by Drexel University.]

VSB is proud to recognize five distinguished faculty members who are among the top 2% of scientists cited globally in an annual analysis by Stanford University. Congratulations to Dr. Jonathan Doh, Dr. Jeremy Kees, Dr. Pankaj Patel, Dr. Corinne Post and Dr. Charles R. "Ray" Taylor on this achievement! https://bit.ly/3D9RqLD

On Friday, CMCI was hosted by four incredible Villanovans at the Philadelphia Phillies for our inaugural Diversity in Sports Marketing Immersion. We were treated to a stadium tour of Citizen's Bank Park and an alumni panel with Q&A. Thank you to Kenny Johnson, Missy Perez, Jon Joaquin, and Ryan Dorrycott for having us out and your time spent on the insightful panel. A special shout out to Elizabeth Miller, CMCI's Warner Fellow for Inclusive Marketing, for planning and spearheading this initiative.

On January 8-9th, just before the start of the final semester as a senior, I had the incredible opportunity to participate in the Villanova CMCI Marketing Immersion Experience in New York City. Throughout this trip, I gained insight into the Tech/Analytics side of marketing, specifically how AI is integrating into the industry. Hearing from Villanova alumni and industry leaders gave me a deeper understanding of how AI and data drive innovation across different marketing careers. I am truly grateful to IBM, Google, GroupM, VML, and Ford Motor Company for hosting us and sharing their expertise. It was a joy to be able to tour these amazing companies and learn and network with established alumni. I would like to give a huge thank you to the Villanova Center for Marketing and Consumer Insights and the Davis Family for making this experience possible. I would also like to thank Ivy Wang and Kate Grady for their guidance and dedication to organizing such a well-planned and inspiring trip. This experience amplified my passion for marketing and sales, and I look forward to applying these insights as I continue to grow and navigate my career!

Last week, I had the incredible opportunity to partake in the Villanova CMCI Marketing Immersion Experience in New York City. During the trip, I gained valuable insights from Villanova alumni and further explored the marketing world. This immersive experience allowed me to deepen my understanding of marketing and analytics in combination with AI. With the use of AI being a prevalent trend in the industry today, this experience broadened my knowledge of how different careers are starting to integrate AI regularly. I would like to thank IBM, Google, GroupM, VML, and WPP-Ford for hosting us and contributing greatly to this extraordinary experience. Additionally, I would like to thank Villanova Center for Marketing and Consumer Insights and the Davis Family for making this amazing opportunity possible. Lastly, I would like to express my deepest gratitude to Ivy Wang and Kate Grady for organizing and planning this experience with such intricacy. I am very much looking forward to integrating what I've learned from this experience as I navigate my career journey!

Happy to see the publication of my co-authored book on Super Bowl advertising with Sascha Raithel, Alexander Mafael, David W. Stewart come to fruition (see link below). We do our best to combine both academic and managerial insights and have some really interesting findings/insights in the book.

I’m incredibly grateful to have participated in the Villanova School of Business NYC Marketing Immersion Program last week, focusing on the media/agency track. This unique experience provided an opportunity to connect with accomplished professionals from Omnicom Media Group, Paramount, GroupM, VML, and Ford Motor Company, who generously shared their insights and advice. Hearing from Villanova alumni about their various careers within the marketing industry was both inspiring and educational, offering valuable perspectives I’m excited to bring into my own professional journey. A huge thank you to Ivy Wang and the Villanova Center for Marketing and Consumer Insights for organizing such an impactful program, and to the alumni who gave their time to host us. I’m looking forward to applying what I’ve learned as I continue to grow in this dynamic field!

Last week I had the amazing opportunity to attend the 2025 Marketing Immersion in New York City with the Villanova Center for Marketing and Consumer Insights! I was selected to participate in this experience on the tech/ analytics track where I heard from professionals at IBM,Google,GroupM, VML, and Ford Motor Company. It was invaluable to hear from Villanova alumni about their role within the marketing and analytics fields and to gain industry knowledge and perspective. I am grateful for the opportunity to learn from marketing professionals and am eager to apply the insights I learned in the future. A big thank you to the alumni for generously hosting us and to Ivy Wang and the Center for Marketing and Consumer Insights for this experience!