Vidmob

What lies at the intersection of creativity and technology? Generative AI. Alex Collmer dives into "Using AI to Unlock Creative Optimization" in AI Business's latest article, detailing how AI is reshaping creative optimization—empowering teams to unlock data-driven insights, refine strategies, and elevate content performance. The potential here isn’t just about efficiency; it’s about reimagining how we connect with audiences, build brands, and innovate. If you’re curious about how AI can amplify creative processes and drive meaningful results, this is a must-read. Check out the article here: https://lnkd.in/eCmVV7zp

Vidmob?was named as a Strong Performer in?The Forrester Wave?: Creative Technologies, Q4 2024 report,?which?evaluated the nine top providers in creative advertising technology across 35 in-depth areas of criteria. Vidmob?received the highest possible scores in the following criteria (we added descriptions to give more context to the criteria that were not part of the original report). - Reporting & Insights:? Our incisive reporting enables brands to measure the impact of creative decisions and adjust strategies in real time.?Vidmob?received the?top score?in this criterion. - Testing & Optimization:?Our testing process allows cross-functional teams to come together to understand creative quality pre-flight and ensure it’s built to perform. - Predictive Analytics:?By connecting creative guidelines with performance data,?our platform provides insight into which guidelines are contributing positively (or negatively) to overall performance. - Quality Assurance:?We recognize and support the need to bring quality assurance into every step of the content lifecycle: from content production to launching campaigns. - Vision:?Our? strategy is focused on unlocking a brand’s creative data as a powerful lever to drive brand growth. - Innovation:?Our? product roadmap is focused on enabling access to and action with creative. https://lnkd.in/ew-NCZ_n

B2B Marketers - mark your calendars for our upcoming webinar, "Creative Trends 2024: Uncovering Creative Trends for B2B Content on LinkedIn," with LinkedIn Creative Labs! On Wednesday, December 4th 2-3PM GMT, Vidmob's Loren Berrier, Senior Manager of Creative Strategy, will join Wensy A., LinkedIn Creative Lab's Creative Strategy Lead, to discuss: -AI in advertising: Transforming talk into tangible impact -Unlocking engagement through emotional authenticity -Color evolution: Balancing tradition with boldness Register here: https://lnkd.in/erzKh7ar

We're proud to be featured in Advertising Week's latest article, "How Brands Can Unlock the Power of Story & Reel Ads on Meta." Melissa Brest analyzes and gives creative considerations to optimize 9:16 Meta ads: - Capture Attention Quickly: Given the fast-paced nature of mobile content consumption, it’s critical to hook viewers in the first few seconds. Avoid starting with direct product showcases or overt branding. Instead, lead with emotionally engaging visuals that grab attention right away. - Align with Native Content: Ads that closely mirror the native content style of Stories and Reels—particularly UGC-style content—tend to perform better. Lighter branding and relatable, authentic visuals help create a seamless experience for the viewer. - Test and Experiment: Not all audiences respond the same way, so testing different creative approaches is essential. This could include experimenting with different emotional tones, varying how products are integrated into the narrative, or testing interactive elements that encourage engagement. Check out the full article here: https://lnkd.in/ecxSSjNJ

Today is Vidmob’s annual Give Back Day! On this day, employees are encouraged to step away from their desks, if only for a few hours, and do something that contributes to their community - whether through one of our organized volunteer events, or by doing something as simple as picking up trash, planting a tree, or posting words of encouragement around their neighborhood. It’s a reminder that, regardless of the state of the world, we all have agency to make a positive impact with our?inner?light, no matter how big or small.

The digital banner ad turned 30 last week, and Vidmob's Senior Manager of Creative Strategy Loren Berrier was featured in Performance Marketing World's article, "'Innovate or fall behind’: Industry reflects on the digital banner ad turning 30!" "It’s no secret that AI will continue to drive the next decade of digital innovation, and I’m excited to see how it will create further efficiencies in content excellence, and deliver personalization at scale. Empowering creators with new tools has been a cornerstone of the digital revolution, and there is a huge opportunity for AI to continue driving creative innovation to meet the rapidly changing environment where digital advertising is today, versus the past.” Thank you Performance Marketing World for the feature. Check out the full article: https://lnkd.in/e6rAgJpa

Thanks to MarTech Series for featuring Matt Young's article on how brands can harness AI and creative data to optimize creative assets, refine targeting, and drive meaningful business results. AI-driven creative solutions are transforming the industry, reshaping creative strategy, production, and effectiveness. Are you up to speed? If so, how are you measuring your creative? If not, let's get started. #CreativeData #CreativeEffectiveness #CreativeMeasurement

The Forrester Wave? Report for Q4 2024 on Creative Technologies is here, and we're thrilled that Vidmob is recognized as one of a handful of companies paving the way for marketers. In a crowded field where Creative Technology companies specialize in everything from asset management to predictive analytics, Vidmob stands out for our creative intelligence, testing, and optimization capabilities. Here's why this matters: - Vidmob delivers the strongest "reporting and analytics" and "testing and optimization" capabilities, setting a new benchmark in the industry. - Compared to other solutions, we offer more transparent pricing, a robust product vision, and a larger global market presence—meaning better service and flexibility for our partners. - When stacked against creative automation players, our ability to glean insights from scaled creative data and quality assurance measures are unmatched. The industry is rapidly evolving, and marketers know that differentiated outcomes start with the right inputs. That’s where creative data comes in—and it's where Vidmob is helping brands win, one creative insight at a time. Check out the full report here:?https://lnkd.in/ew-NCZ_n #ForresterWave #CreativeData #Vidmob #MarketingTransformation Forrester (2024), The Forrester Wave?: Creative Technologies, Q4 2024.

Many agencies are missing an integral piece in their RFP pitches - Creative Data. In his latest blog post, Robert Wollner, Vidmob's VP of Agency Partnerships, dives into this often-missing component that can set agencies apart. "The key to winning RFPs lies in proving how the agency can uniquely leverage technology to enhance every aspect of campaign execution for clients, from real-time optimization, platform-specific fit, reporting and future insights, ensuring they remain indispensable in the eyes of their clients." Check out the full article below to see how you can use Creative Data to outshine the RFP crowd: https://lnkd.in/enX9eSTh

We're excited to be attending the Adobe MAX Conference in Miami Beach October 14-16! Stop by our booth and learn about our first plugin for Adobe After Effects. Key Features and Benefits: -Unlock Brand Consistency in GenAI -Optimize Media Spend -Sustainable, Budget-Friendlier Creative Production -Streamline Creative Collaboration If you'll also be in town, let us know. We'd love to meet!