Vidmob

The news has been confusing, but TLDR; cookies are effectively dead. Let your creative be your new targeting optimization. You can improve the quality and relevance of your brand content with AI-driven creative data and analytics. Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more: https://lnkd.in/grVRAGUR #TargetingOptimization #AI #CreativeData #Marketing

Exciting updates for Creative Scoring at Vidmob! ???? You can now export creative data from the Vidmob platform and use it for MMM studies, sales lift, or combine it with your proprietary data to establish a custom creative data ecosystem, allowing you to access Vidmob data wherever, whenever. Additionally, you can now integrate Scoring with measurement and digital access partners, and access scoring features from internal applications, including production workflows and dashboards. #CreativeData #Innovation #AI #Marketing

Vidmob partnered with Amazon Web Services (AWS) GenAI Innovation Center to harness the power of generative AI and Amazon Bedrock to transform the way we analyze and optimize creative data. Mickey Alon, Gaurav Rele,?Suren Gunturu, and?Vidya Sagar explain how our collaboration helps us deliver faster, more accurate insights for brands, driving creative success and enhancing ad performance across platforms like TikTok, Facebook, Instagram, and Pinterest. #CreativeData #AIinMarketing

Today marks Vidmob's 10 year anniversary! It’s been an incredible journey since our early days, and we couldn’t have done it without our amazing team, partners, and clients. With our eyes set continuously on the goal of delivering maximum benefit to customers through improved creative effectiveness, we’ve evolved into a company that’s not only shaping the future of advertising, but also creating a new category in creative data. A huge thank you to everyone who’s been part of this journey—we’re excited about the future and ready to keep pushing boundaries. Here’s to the next decade of growth, innovation, and success! Read more on our evolution from CEO Alex Collmer. #CreativeData #CreativeMeasurement #Innovation #AI #Marketing

We’re excited to introduce a game-changing feature that allows marketers to prove whether their creative best practices are making a positive impact on performance - in real time. Criteria Performance closes the gap between what creative best practices you think work and what you know works. With this new feature, unleash your creative data by identifying which creative criteria are the most impactful, and which may need a bit of fine-tuning. #CreativeData #AdTech #AI

In case you need a podcast for your holiday pool session: Vidmob CEO Alex Collmer joined?Advertising Week's?Global Chairman Matt Scheckner, on the Great Minds podcast to share his thoughts on the evolving role of marketers. It's not just about creating content—it's about leveraging AI to gain a competitive edge. By generating creative data and understanding the 'why' behind effective ads, marketers can use AI tools to rapidly produce content that truly drives results. This is the future of marketing — get ahead of the competition. #CreativeData #AI #AdTech #Podcast

AI-driven creative data offers a significant edge. It helps: - Optimize marketing strategies and creative testing - Target more precisely - Reduce media spend on underperforming assets - Increase ROI. Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more on how AI can revolutionize your creative effectiveness for a sustainable competitive advantage. https://lnkd.in/grVRAGUR #CreativeEffectiveness #AI #Marketing #CreativeData #Optimization #ROI

Podcast recommendation! Vidmob’s CEO Alex Collmer joins Advertising Week's Global Chairman Matt Scheckner on the Great Minds podcast to chat about the #CreativeData industry, how #AI has become a marketer's key tool for competitive advantage, and the evolution of Vidmob over the decade as AI has changed the #AdTech landscape.

Tracking qualitative aspects of ad creative can be challenging. Vidmob’s proprietary AI models can turn creative decisions into data and tie them to creative performance metrics. That creative data can then be applied across your entire content supply chain for efficiencies and improved KPIs. Learn more on how AI can revolutionize your creative measurement. https://lnkd.in/grVRAGUR #CreativeMeasurement #AI #Marketing #CreativeData

Tracking qualitative aspects of ad creative can be challenging. Vidmob’s proprietary AI models can turn creative decisions into data and tie them to creative performance metrics. That creative data can then be applied across your entire content supply chain for efficiencies and improved KPIs. Learn more on how AI can revolutionize your creative measurement. https://lnkd.in/grVRAGUR #CreativeMeasurement #AI #Marketing #CreativeData