Vidlet Inc

We use video storytelling to help brands co-create with their customers.?

Recently we received this well intended message from our payroll service: “Employers should assess the legal risks associated with maintaining or modifying DEI initiatives during this period of uncertainty.” Vidlet is small, yet multi-cultural, left, right, old, young, straight, gay, religious, agnostic, bitches, bros, shrooming, not shrooming. No uncertainty for us Vidleteers.

At Vidlet, we are proud to champion awesome fellow woman-owned small businesses like Chasin' Dreams Farm. With our research in hand, the company's founder Sydney Chasin is working her magic at Natural Products Expo West in Anaheim this weekend to bring an even tastier version of her healthy snack puffs to market. Shoutout to other stellar female founders in the Vidlet sphere— Sabah Ashraf of House of Kajaana, Inc. and Sydney Robinson of Vessl Prosthetics Inc. #womanowned #expowest

Vidlet is proud to work with Tinker DIY, a community connecting trusted auto experts to auto DIYers to get the guidance they need. Some of our team traveled to LA to collaborate in person with the Tinker team. It’s always a delight to ideate face-to-face with our clients and push great ideas forward together. And as a bonus, they introduced us to an incredible Japanese restaurant—great conversation and great food made for the perfect trip.

Which came first? The chicken or the insight? After years of partnering with Elkay Manufacturing we’ve learned to expect the unexpected, but this interview might take the cake. We will let you guess who this participant bought her Elkay Liv bottle filler for (hint: it isn’t researcher Lauren). A good reminder that you never know who—or what—you’ll be serving with your product.

Congrats to Hartmut Esslinger and the Esslinger Group for winning the German Design Award 2025. We’ll also claim this as a Vidlet win for our excellent design research?regarding true high-end audio streaming,?but we’re happy to debate that with you, our most opinionated client.

“My time at Vidlet has shown me that qualitative research is more than just a methodology; it’s a responsibility. It takes courage to champion insights that don’t fit neatly into a dashboard, to advocate for the human experiences behind the numbers, and to remind stakeholders that real impact begins with understanding people. To other qualitative researchers: Be bold. Trust in the power of stories. Keep pushing for insights that challenge assumptions and create meaningful change. When we elevate the voice of the customer, we help shape products and experiences that truly resonate.” - Lauren Dunne, MPH, Vidlet Researcher

We keep getting questions from brands about connecting with Gen Z. They're not as complicated as they seem. Here's what we've heard directly from the source!

Excellent job to Elkay Manufacturing on this launch. Water is vital to public spaces, and integrating bold design allows their bottle-filling stations to fit seamlessly into infrastructure. The Vidlet team loves working with you to enhance the future of drinking water and beyond.

Based on the many research interviews we’ve had with students and educators, we believe that Khanmingo is a good example of using AI in education. We are excited about this, as most of our studies around AI used for engaging customers or stakeholders show that the AI experience is still lacking, especially in areas where a high level of empathy is required in communication—think financial services or healthcare.