VideoMining

Leading brands are keeping score of their brand health through shopper behavioral science metrics. You should too. Learn why in the link in comments ?? #brandmarketing #brand #cpg https://hubs.li/Q02YKZLf0

?? Exciting Announcement! ?? We are thrilled to unveil our latest innovation: the Brand Benchmark report! ?? This groundbreaking capability features two exclusive, patented performance metrics designed to revolutionize your brand tracking strategy. Introducing the **Brand Stability Quotient**—a powerful tool that measures brand purchase predictability, helping you anticipate consumer behavior like never before. Plus, meet the **At-Shelf Win Rate**, which assesses your success in winning at-shelf decisions beyond traditional preferences. With these advanced decision analytics from VideoMining, you'll gain deeper insights and make smarter, data-driven decisions for your brand's future. Ready to elevate your brand strategy? Discover the power of our Brand Benchmark report today! ???? #brandmarketing #retail #cpg

?? Exciting news! We are thrilled to announce the pre-release of our 2025 Grocery Front End Behavior Benchmark Study. This groundbreaking research is set to transform the way marketers understand and optimize front-end shopping behaviors. With over a decade of research in the front end, plus an innovative approach to analyzing the most recent billion+ grocery trips, this study is a must-have for industry leaders eager to drive innovation and establish new benchmarks for retail excellence in the front end. Curious what's new in this centennial edition? We can't wait to show you ?? #frontend #shopperinsights #retailinnovation

How do you design more shoppable experiences? ?? TIP: If you're not looking at the big picture and tracking every micro-moment that matters of the in-store experience, you're likely missing out on the fundamental intelligence needed to answer the question in the first place. ? How do you close that gap? Start by erasing your blind spots with VideoMining's patented approach to bringing behavioral science into the in-store market research process. ?? When it comes to shopper behavior, seeing is believing, and actions reveal all. Want to learn more about how retailers and CPGs partner to uncover these insights? We're ready when you are!

At VideoMining, we harness advanced AI and behavioral science to deliver unparalleled insights into shopper behavior, helping retailers and CPG brands thrive in the competitive market. Curious about what categories we can assist with? The possibilities are endless! Here are just a few examples: ?? An alcohol brand eager to uncover hidden trends in female shopper preferences achieved a deep understanding of what drives purchase decisions at the shelf. ?? A dollar store chain aiming to revolutionize its front-end experience discovered how subtle changes could significantly impact shopper engagement and conversion rates. ?? A frozen food brand striving to reinvent the shelf flow of the freezer aisle learned how to optimize product placement to enhance visibility and drive sales. ?? A beauty supply store looking to evaluate the effectiveness of brand-clustering versus category-clustering layouts found out which approach resonates best with customers and boosts their shopping experience. The bottom line? Every retailer with a strong brick-and-mortar presence and every CPG brand can benefit from discovering how shoppers authentically interact with their products in-store. Let VideoMining be your partner in unlocking these valuable insights, and watch your business grow! ?? #ShopperInsights #RetailSuccess #CPGInnovation #MarketResearch

As we kick off NACS Week, we're sharing some new intel on the total store path to purchase metrics for 2024. Curious what's happening with store traffic trends and aisle dynamics? Click the link in comments to learn more. #nacs #convenience #cpg

Today's the day! VideoMining is excited to share a rare and curated collection of Cold Vault behavioral shopper insights - free to access for our valued clients and industry friends. This guide features never-before-seen insights gathered from our Channel Shopper Insights program for the convenience channel, including: ?? Shopper Journey Mapping and Trip Sequencing (to, and from, the vault) ?? The most common First Destinations for c-store customers ?? Cold Vault shopper Traffic Flows and Store Heat Maps ?? Shopper Journey Mapping and Trip Sequencing (to, and from, the vault) ?? Moments that Matter: breaking down the micro-moments of at-shelf behavior ?? Experiential Diagnostics: key causes of leakage and what to look out for What would you look for if you had visibility to the big picture of shopper behavioral trends? Learn how VideoMining's patented AI technology and behavioral science expertise unlock hidden intelligence across the total store experience. https://hubs.li/Q02S24p30 #shopper #retail #cstore

?? Uncover hidden shopping trends with VideoMining, revealing connections between shopper behavior, the retail environment, and the actual sales outcomes through our innovative AI-powered market research technique. Here's why this method stands out: Every action a shopper takes is influenced by their surroundings. By observing a shopper passing by multiple displays but stopping at only one, detailed insights into that specific display are crucial to understanding what captured their attention and inspired action. Shopping choices are not made in isolation. Factors like the shopping purpose, store environment, and fellow shoppers impact decisions. For instance, a shopper accompanied by young children is less likely to pause at secondary displays with impulse snack items. Basket data reveals a narrative, yet its significance remains incomplete without examining it in the broader context of the shopping journey. This includes understanding the shopper's profile (gender, age, ethnicity, etc.) , their in-store journey, and their trip mission as a whole. #shopperinsights #retail #shopperbehavior

?? At VideoMining, we’re not just riding the AI wave – we’ve been leading it for decades! Our journey started in an Artificial Intelligence Research Lab led by our visionary Founder and CEO, Dr. Rajeev Sharma. Under his direction, the lab achieved notable innovation in AI, computer vision, robotics, and human-computer interfaces, earning accolades from esteemed organizations like the Department of Defense and the National Science Foundation. Today, VideoMining continues this legacy by harnessing AI-powered behavioral shopper insights to transform the retail landscape. We empower retailers and CPGs to unlock the power of behavioral shopper insights and retail strategy. Ready to ask deeper questions about shopper behavior and correlated retail performance? We thought you'd never ask. #AIPioneers #ShopperInsights #Retail

How can you benchmark performance with behavioral insights? Learn more about the lasting impact of Shopper Behavior Science KPIs here https://hubs.li/Q02QM9G40 #cpg #retail #shopperinsights