Unlocking Shopper Secrets: Behavioral Science in Category Management??? ? Are your category decisions guided by incomplete insights? Ready to challenge your assumptions and truly understand your shoppers? ? Join VideoMining and Category Management Association for a transformative webinar where we'll explore how behavioral science can unlock hidden shopper behaviors, empowering you to craft more effective category and shopper marketing strategies. ? ???What You'll Gain: - Understand how behavioral science transforms category management and shopper marketing. - Discover how subtle in-store stimuli significantly impact shopper behavior. - Learn to map the shopper journey, uncovering critical insights at every touchpoint. - Enhance your Joint Business Plans (JBPs) with behavioral benchmarking and practical testing. - Explore how shoppers navigate aisles, evaluate products, and make purchasing decisions. ? Don't let incomplete narratives guide your decisions. Take your category management strategy to the next level with powerful, actionable insights! ? ???**Register now** to reserve your spot and redefine your understanding of shopper behavior: https://lnkd.in/gxqHrmFc ???**Gear up for the webinar with VideoMining’s complete?Category Management Guide to Shopper Science ? #CategoryManagement #ShopperInsights #BehavioralScience #RetailInnovation #RetailAnalytics
VideoMining
市场调研
State College，Pennsylvania 1,843 位关注者
VideoMining is a market research firm that specializes in Behavioral Shopper Insights.
关于我们
VideoMining is a market research firm that specializes in Behavioral Shopper Insights. We fuse patented AI technology and behavioral science to unlock unprecedented insights across the entire in-store shopper experience. Leveraging proprietary AI behavior sensors and cutting-edge computer vision technology, we empower marketers with comprehensive visibility into the realities of retail - and how each micro-moment of the in-store experience plays a role in shaping shopper behavior. By capturing these nuanced micro-moments throughout the shopper journey—tracking movements, interactions, and engagements every tenth of a second—we provide the visibility necessary to inspire new perspectives and drive growth. Our full suite of solutions supports excellence across key business verticals, including Retail Innovation, Category Management, Shopper Marketing, Experience Optimization, and Brand Strategy. Retail and CPG marketers rely on VideoMining's patented technology and our leading team of behavioral science experts to eliminate the blind spots in their retail analytics. With over 50 patents issued, 15 years of experience in shopper behavioral science, and a proven track record with top CPG and retail brands, VideoMining is uniquely positioned to deliver in-store insights that capture authentic shopper behavior in real retail environments at scale. Clients turn to VideoMining's expertise for: - Behavior Benchmark Reports: The industry standard for channel and category-specific foundational shopper behavior insights. - Behavior Explorations: In-depth analyses of specific retail practices and resulting shopping behaviors. - Behavior Tests: Piloting new concepts in actual stores to understand the holistic impact on shopper behaviors to help in establishing and enhance the ROI from? innovations. With VideoMining, you will boldly shape your retail strategy and unlock transformative behavioral insights with AI.
- 网站
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https://www.videomining.com
VideoMining的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- State College，Pennsylvania
- 类型
- 私人持股
- 领域
- In-Store Behavior Analytics、Shopper Insights、CPG、Shopper-Centric Retailing、Retailer、Market Research、Category Optimization、Convenience、Grocery、Dollar, Drug and Mass、Shopper Science、Retail Analytics、Shopper Marketing和Retail Marketing
地点
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主要
获取路线
2120 Old Gatesburg Rd
US，Pennsylvania，State College，16803
VideoMining员工
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Swapna Mitra
eBusiness / Digital Media / Business Analysis professional || ex India Tenpin Bowling player
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Mel Liebergall
Sales Leadership and Business Development in CPG / Shopper / Retail Marketing and Insights
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Rajeev Sharma
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James Brennan
SVP, Shopper Insights & Client Success at VideoMining Corporation
动态
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? the countdown is ON! In just 8 days, VideoMining joins the Category Management Association for a webinar on how to bring behavioral science into category management and shopper marketing. You won't want to miss this! https://lnkd.in/gFbZmMUN #categorymanagement #catman #shopper
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?? It’s Here! We’re thrilled to announce the launch of our newest white paper, ”Transforming Category Management Through Behavioral Science”! This comprehensive guide offers you a behind-the-scenes look at how you can use behavioral science to truly KNOW your shopper better than ever before. Time to close those blind spots in your shopper insights arsenal! #CMA #CategoryManagement #CPG ?https://hubs.li/Q036M-Lv0
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?? Big Announcement Coming Tomorrow! ?? With the CMA | SIMA Conference just around the corner, we’ve got category management and behavioral science on our mind. Tomorrow, we’ll share a comprehensive guide to behavioral science for category managers – the perfect way to kick off the CMA Conference agenda. Stay tuned for the full reveal tomorrow! You won’t want to miss it! #CategoryManagement #BehavioralScience #SneakPeek
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?? As the Super Bowl approaches, grocery stores are bustling with eager shoppers! ?? However, this influx has impacted the checkout experience. Our analysis shows that the average wait time at checkout increased by 38%, from 30 to 42 seconds during Super Bowl week. This highlights the importance of efficient checkout processes, especially during peak shopping periods. How are you changing up front end merchandising strategy to capitalize on this added window of shopper exposure? Let’s turn game day excitement into seamless shopping experiences and bigger baskets! ??? https://hubs.li/Q035zwd60 #SuperBowl #RetailInsights #CustomerExperience #VideoMining
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The numbers are in! ?? Last year, salty snacks took the spotlight over Super Bowl week with a 21% increase in traffic and buyers indulging in **14% more units per purchase**. ???? don’t miss the chance to create enticing displays that showcase these game day favorites. Remember, strategic product placement and better shopper messaging can make all the difference! Let’s score big this Super Bowl! https://hubs.li/Q035nkkP0 #RetailStrategy #Snacking #CPG
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VideoMining转发了
?? Super Bowl Sunday is just around the corner, and grocery stores are gearing up for a shopping frenzy! ?? VideoMining's analysis of over 1 million store trips reveals a staggering 9% increase in visitors and an 11% rise in sales during Super Bowl week. This is the perfect opportunity for retailers and brands to leverage shopper behavior insights to optimize their strategies. Let’s make this game day unforgettable! https://hubs.li/Q0359Mm70 #SuperBowl #RetailTrends #GroceryInsights
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?? Super Bowl Sunday is just around the corner, and grocery stores are gearing up for a shopping frenzy! ?? VideoMining's analysis of over 1 million store trips reveals a staggering 9% increase in visitors and an 11% rise in sales during Super Bowl week. This is the perfect opportunity for retailers and brands to leverage shopper behavior insights to optimize their strategies. Let’s make this game day unforgettable! https://hubs.li/Q0359Mm70 #SuperBowl #RetailTrends #GroceryInsights
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Tracking brand strength in-store was an elusive concept for CPGs, but we've pulled the blinders off for brands looking to better quantify brand health through shopper behavioral science. Read on to learn how leading brands are dissecting the minute micro-moments leading up to an in-store shopping decision to understand how their brand wins, or loses, in the final battle at the shelf. #cpg #brand #shopper
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Leading brands are keeping score of their brand health through shopper behavioral science metrics. You should too. Learn why in the link in comments ?? #brandmarketing #brand #cpg https://hubs.li/Q02YKZLf0
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