What do legos and "Powered By VideoAmp" have in common?? More than you might think, according to Peter Nummerdor. ?? Watch the full vid for more examples of “what is and isn’t a platform,” and we'll catch you at the next lesson. ??
VideoAmp
广告服务
Los Angeles，California 18,176 位关注者
Revolutionizing advertising, so everyone wins.
关于我们
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- 网站
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https://videoamp.com/
VideoAmp的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Video Advertising、Multi Channel Optimization、Analytics、Programmatic、RTB、Programmatic TV、Video Advertising Platform、Cross Channel Buying & Measuring、broadcast television、cable television、TV viewership audience data、digital identity、MVPD subscriber data processing、Upfront TV Planning、Cross-Screen Measurement、TV Advertising、Cross-Screen Media Measurement、Cross-Screen Media Planning、Allocation、Attribution、CTV / OTT、FEP、TV Upfronts和Linear TV Planning
地点
VideoAmp员工
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Nick Chakalos
C-Suite Executive / Board Member / Executive in Residence / Investor
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Randy Laughlin
Senior Vice President, Business Development at VideoAmp
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Melva Goffney Benoit
Content and Sports | Data Storyteller | Innovation | Revenue
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Julie Kimball Keating
Strategic Client Partner | Advanced TV, Programmatic Streaming, & Data Partnerships Revenue Executive
动态
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5 for 5 on industry acronyms. ?? Still addressing learnings from the others. ?? Thanks for playing Risten Clarke, Bryana Georgakas, Patrick F., Kirsten Mitchell, and Sean!
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What’s a platform?? Many people ?????????? they know, but do they really? ?? So we grabbed some time with the wise Peter Nummerdor to get the lowdown. (But you know what IS a platform? Powered By VideoAmp. ?? →https://lnkd.in/ewvYJ-zg) #GettingSchooledWithPeter
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CBS sees exciting gains in late night viewership and becomes the no. 1 most-watched daytime network. Check out some of the awesome growth, measured by VideoAmp: ?? The Late Show With Stephen Colbert is up 16% ?? The Young and the Restless is up 5% ?? The Price Is Right and Let’s Make A Deal are each up 4% Read more ?? https://lnkd.in/gBKcVufT Thanks for the coverage Loree Seitz and TheWrap.
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We’re ready to rumble! ?? Proud to share that we’ve teamed up with Netflix, measuring cross-screen and live programming viewership, starting in January with the launch of WWE?Raw. Here's to delivering measurement results with the highest level of privacy & security! ?? ? Check it out ?? https://lnkd.in/gbCYWydd
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Yellowstone returns with an all-new season, and all-new measurement provider. Sunday’s premiere tallied its biggest audience yet, with 16.4 million viewers, measured by VideoAmp.??? Feels good to be back in the saddle, Paramount.
‘Yellowstone’ Hits All-Time Ratings High With Season 5 Return
https://www.hollywoodreporter.com
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Several CBS series joined the The 10 Million + Viewers Club this week. ?? Congrats to all. Proud to be measuring the come up. ??
‘Tracker,’ ‘Elsbeth’ Show Strong Multi-Platform Gains for CBS in Early Ratings Returns
https://www.hollywoodreporter.com
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'Powered By VideoAmp' sets “a new standard for media measurement.”? ?? Big thanks to VAB for including us in their Industry Spotlight. And shoutout to all our awesome partners who were mentioned too. Warner Bros. Discovery Paramount Yahoo! ??
View our November Industry Spotlight for insights and news from LG Ad Solutions, VideoAmp, & Wurl ?? https://lnkd.in/e5S6GZB5
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