Smarter, more accurate, and safer data without risking privacy? Say less. Join our own Josh Hudgins, along with David Wells, and Jenny Yurko for a discussion about using Snowflake’s data clean rooms to optimize effectiveness while keeping privacy the top priority. Learn more about Accelerate, and register ?? https://lnkd.in/gMyNZVbT
VideoAmp
广告服务
Los Angeles，California 19,433 位关注者
Revolutionizing advertising, so everyone wins.
关于我们
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry. VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.
- 网站
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https://videoamp.com/
VideoAmp的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Video Advertising、Multi Channel Optimization、Analytics、Programmatic、RTB、Programmatic TV、Video Advertising Platform、Cross Channel Buying & Measuring、broadcast television、cable television、TV viewership audience data、digital identity、MVPD subscriber data processing、Upfront TV Planning、Cross-Screen Measurement、TV Advertising、Cross-Screen Media Measurement、Cross-Screen Media Planning、Allocation、Attribution、CTV / OTT、FEP、TV Upfronts和Linear TV Planning
地点
VideoAmp员工
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Nick Chakalos
C-Suite Executive / Board Member / Executive in Residence / Investor
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Randy Laughlin
Senior Vice President, Business Development at VideoAmp
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Melva Goffney Benoit
Content and Sports | Data Storyteller | Innovation | Revenue
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Julie Kimball Keating
Strategic Client Partner | Agency Partnership Executive | CTV Expert
动态
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The countdown is ON ?? Advertising Research Foundation (ARF)'s AUDIENCExSCIENCE 2025 is less than a week away. Join the discussion with Vampers Katy Mitchell, Greg Faletto, and Keith Landry— learn more and register below ??
Using machine learning techniques for cross screen measurement is about to get a whole lot easier??? Get the low down on how to get the best outcomes using the latest innovations in ML techniques measurement with Katy Mitchell, Keith Landry, and Greg Faletto on March 25th for a panel discussion at Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE 2025. Learn more and register??? https://lnkd.in/gFXHTDac
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Using machine learning techniques for cross screen measurement is about to get a whole lot easier??? Get the low down on how to get the best outcomes using the latest innovations in ML techniques measurement with Katy Mitchell, Keith Landry, and Greg Faletto on March 25th for a panel discussion at Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE 2025. Learn more and register??? https://lnkd.in/gFXHTDac
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Music to our ears ???? Thanks for coming to our first-party data party Fox Corporation ?? Read more about VXP ?? https://lnkd.in/gQ-KmGMk?
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Ain’t no party like a first-party data party because a first-party data party ?????????? stops ?? In fact, we’re just getting started. Bryan Goski and Peter Nummerdor will be taking the mic at the Coalition for Innovative Media Measurement (CIMM) member meeting tomorrow to get under the hood of VXP? ?? Learn more ??
The next CIMM member meeting is Wednesday, March 12th at 1pm ET/10am PT This month's agenda features: ?? Updates on CIMM’s projects, Working Groups, and events. ?? VideoAmp's?Bryan Goski? and Peter Nummerdor?with a first look at the underpinnings of VXP, a cross-platform planning solution that leverages publishers' first-party data. ?? A look under the hood at NBCUniversal’s Clean Room Strategy with?Kim Ong and?Michael Levin ?? New Currency for a New Era – Foxtel Media’s journey to building an impressions-based market (and a new currency), with CEO?Mark Frain These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: [email protected].
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What happens in the clean room, stays in the clean room??? You can read all about how Warner Bros. Discovery integrates them in Olli (Powered By VideoAmp) to unlock the full potential of audience insights while safeguarding client data in their white paper: Bridging the Data Divide. We’re proud to continue our work with WBD to push the industry forward??? Check it out??? https://lnkd.in/gbzyJPwv ?
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Have you heard? The first-party data party with VXP? is the hottest new club in town. And companies like The Walt Disney Company are already on the list ?? Read more ?? https://lnkd.in/gQ-KmGMk
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In the words of Josh Hudgins, “this marks a significant milestone in our mission to build a multi-currency world” ?? We’re amped to announce our collaboration with FreeWheel: VALID? is now integrated into the Strata platform, letting users make more informed, data-driven decisions across national TV buys. Here’s to the future ?? Read more ?? https://lnkd.in/gFCfer9C
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