Video Power Marketing

How We Helped an eCommerce Brand Have Their Best Sales Month Ever in Just 30 Days FanPole had a unique product with passionate buyers—but they struggled to get in front of the right audience. Their challenges? Difficulty reaching their ideal customers - No video that represented their brand personality & values - Struggled to maximize sales during peak seasons - The problem wasn’t their product. It was their brand’s visibility. The Fix: A Brand-Builder Video That Sells When FanPole partnered with Video Power Marketing, we built a system that brought their brand to life: - Created an engaging “Edutainment” video ad that demonstrated the product & drove excitement - Identified & targeted their ideal audience on YouTube and Facebook - Built a full-funnel strategy to turn views into sales The Results? A Record-Breaking Sales Month - 218% ROAS—making $2 for every $1 invested in ads - 650+ likes & 166 comments on YouTube within the first month - Sold out of inventory & had their best sales month ever within just 30 days FanPole shared: "We sell full-size, portable hitch-mounted flag poles and had difficulty projecting our brand personality to our ideal audience. VPM came in and worked with us to identify who we are and who we sell to. We purchased a brand builder video package and ads management service, and within 30 days, we sold out of our inventory and had our best sales month ever!" Want to scale your eCommerce brand with high-converting video ads? Let’s chat about how we can help. #YouTubeAds #EcommerceGrowth #BrandBuilder #VideoMarketing #SuccessStory Check out the full case study here: https://lnkd.in/gqcFsa9w

YouTube Ads vs. Super Bowl Ads – The Knockout Punch ???? I just ran the numbers, and what I found is mind-blowing… Did you know that YouTube generates the equivalent of 40 Super Bowls worth of views EVERY SINGLE DAY? And if you’re advertising, your dollar stretches nearly 8X further on YouTube than it does on the Super Bowl. ?? Let’s break it down: ?? The Super Bowl is the biggest TV event in the U.S., pulling in 123.7M viewers in 2024 (Nielsen). ?? Meanwhile, YouTube racks up 5 BILLION video views per day (Global Media Insight). That’s the equivalent of 40 Super Bowls… every single day. ?? ?? The Cost Comparison A 60-second Super Bowl ad costs $14M for one time slot. That means the cost per 1,000 views (CPM) is $113.18 (Statista). On YouTube, the average CPM is just $15 (Admetrics). That means for every $1 spent on a Super Bowl ad, you could reach the same audience on YouTube for just 13 cents. What This Means for You: If you want to scale your business, reach more of your ideal customers, and spend less, YouTube Ads aren’t just an option—they’re the best move you can make. At Video Power Marketing, we help brands take full advantage of this opportunity—crafting high-performing video ads that generate consistent leads, sales, and ROI. ?? Our clients are averaging a 3X ROAS, and many have added $1M+ in revenue tracked directly from YouTube Ads. The best part? 90% of businesses can know with confidence if YouTube Ads will bring in their future customers. We can help you answer that question. ?? Let’s chat. Drop a comment or DM me “YouTube Strategy,” and I’ll show you how it works. #YouTubeAds #SuperBowlAds #MarketingStrategy #DigitalAdvertising #VideoMarketing #BusinessGrowth #PaidMedia #PerformanceMarketing #YouTubeForBusiness #VideoPowerMarketing

?? How We Helped a Board-Certified Doctor Lower CPA by 90% & Increase Revenue by 50% Cabral Wellness had a strong product and a winning offer—but they struggled to make YouTube ads work. Their challenges? ? No clear strategy for structuring YouTube ad campaigns ? Facebook ads were profitable, but YouTube wasn’t converting ? Cost per acquisition (CPA) was 10X higher than their target ? Over-reliance on Facebook & needed to diversify for stability The problem wasn’t their product. It was their YouTube ad strategy. ?? The Fix: A Data-Driven Video & Campaign Structure When Cabral Wellness partnered with Video Power Marketing, we built a system that delivered results: ? Created a high-performing video combining user-generated content + a product overview ? Launched 10 video ad variations to find the best-performing control ? Optimized campaign structure to track top-performing videos, audiences & ads ? Scaled ad spend by 100% within 90 days while maintaining strong performance ?? The Results? A Major Breakthrough ?? 3.3X ROAS in just a few weeks—YouTube outperformed Facebook ads by week 5 ?? 90% decrease in CPA, making ads more profitable than ever ?? 480% increase in sales from month zero to month three ?? Michael Lynn, Director of Operations for Cabral Wellness, shared: "Since opening that entirely new marketing channel, we have seen a 50% increase in our revenue… their team is very hands-on and the results have really been amazing, so I would highly recommend working with VPM if you're looking to scale your advertising and increase your revenue quite substantially." ?? Want to lower your CPA and increase sales with YouTube ads? Let’s talk about how we can make video your most profitable marketing channel. #YouTubeAds #LeadGeneration #BusinessGrowth #VideoMarketing #SuccessStory ?? Check out the full case study here: https://lnkd.in/gnVg7gYx

?? How We Helped a Self-Publishing Company 3X Their Qualified Applications & Cut Costs by 52% Chandler Bolt’s self-publishing company had a strong offer—but their YouTube ads weren’t bringing in enough qualified leads. Their challenges? ? No consistent flow of high-quality applications ? Weak video intros & lack of social proof in ads ? High costs: $234 per qualified lead & $84 per application The problem wasn’t their business. It was their ad strategy. ?? The Fix: Data-Driven Video Ad Optimization When Chandler partnered with Video Power Marketing, we built & optimized a system that worked: ? Created 4 video variations & tested performance using our optimization grid ? Leveraged testimonials & social proof to build trust & drive action ? Tested a VSL funnel vs. webinar opt-in—VSL had a 37% lower CPA ?? The Results? A Massive Win in Just 3 Months ?? 3X increase in the number of qualified applications ?? Cost per qualified application dropped below $110 (a 52% decrease) ?? Cost per application slashed to just $40 ?? Chandler shared: "Shoutout to Jake Larsen and the Video Power team for another awesome video." ?? Want to scale your business with YouTube ads that convert? Let’s chat about how we can help. #YouTubeAds #LeadGeneration #BusinessGrowth #VideoMarketing #SuccessStory ?? Check out the full case study here: https://lnkd.in/gV5GY7yv

?? How We Helped a Business Coach Scale to Multiple 6-Figure Months Using YouTube Ads Liz Simpson had a powerful coaching program—but like many entrepreneurs, she struggled with: ? An inconsistent flow of high-quality leads ? A video that didn’t represent her brand or build trust ? Facebook ads that wasted money but didn’t generate sales Her expertise wasn’t the issue. Her ads were. ?? The Fix: A YouTube Ad Strategy That Converts When Liz partnered with Video Power Marketing, we built a system that did the heavy lifting for her: ? A high-performing video ad that attracted & converted qualified leads ? Full tracking & campaign optimization to maximize ad spend efficiency ? Strategic audience targeting to reach the right buyers (no more wasted budget) ?? The Results? A Game-Changer ?? 300+ quality applications while lowering cost per application by 400% ?? 10X ROAS – turning $1 into $10 every month, sustaining performance for 2+ years ?? Consistently hit revenue goals, averaging multiple six-figure months Liz shared: "Since working with VPM, we now average multiple six figures a month through our partnership. We have two full-time salespeople that literally can’t handle the leads we get month after month. Our relationship with VPM has been one of the most crucial relationships when it comes to our business growth." ?? Are you tired of ads that don’t convert? Let’s talk about how we can help you turn video into your most profitable marketing channel. #YouTubeAds #VideoMarketing #BusinessGrowth #LeadGeneration #SuccessStory ?? Check out the full case study here:https://lnkd.in/grKDcHNG

?????????????? ???? ???????????????????????? ???????? ?????????????????? $???? ???? ???? ???????? With all the buzz about the TikTok ban and Facebook’s new policies, it’s a great time to talk about YouTube Ads. Over the last few months, we worked with a financial coaching client to create new video ads and YouTube campaigns. The results? These campaigns added 7 figures in revenue within 90 days, with some achieving a 10X return on ad spend (ROAS). Let’s be real—results like this don’t happen overnight, and they’re not guaranteed for every business. But when they do, it’s because of a proven method that amplifies an already great product or service. About 1 in 5 of our clients see results like this, typically within 90 days. Here’s what makes success like this possible: A valuable offer solving a real problem at a national level. A sales team or process that converts qualified leads into buyers. $2K+ client value (for coaching/services) or $100+ average customer value (for product-based businesses). Strong testimonials showcasing positive client/customer experiences. When we pitched our strategy, the client was skeptical due to past agency experiences. But with approval of an initial low five-figure investment, we got to work. ?? Month 1: Asset Creation + Campaign Testing We developed 3 video ads and tested them across 3 unique audience segments, creating 9 campaign variations. This setup allowed us to analyze which combinations of messaging and targeting performed best. We ran the campaigns with a $10K budget and tracked performance closely. By quickly identifying top-performing ads and audiences, we avoided wasting spend and optimized for maximum impact. The result? $125K in coaching program sales—a 10X ROAS. The client was thrilled and decided to double their ad spend for Month 2. ?? Month 2: Learning + Optimization With a month of data in hand, we paused the highest-cost campaigns and funneled more budget into the most profitable ones. We also fine-tuned ad messaging and targeting based on what we’d learned. With $125K in ad spend, the campaigns delivered $568K in revenue (4.5X ROAS). The client was ecstatic, and discussions shifted to exploring how far we could scale. ?? Month 3: Scaling Success By Month 3, we had proven messaging, targeting, and campaign strategies in place. We scaled ad spend to over $200K, adding $1M+ in revenue for the month (3.8X ROAS). Key lesson: Scaling requires discipline. We increased daily spend by only 20% every few days to avoid triggering “learning mode,” which can disrupt performance. (We learned this the hard way early on!) When ad campaigns shift from being an expense to an investment—delivering $5 for every $1 spent—advertising becomes not just effective but exciting. If your brand has a winning offer and can handle an influx of customers, YouTube ads could be your next growth channel. Message us with “YT Ads Interest” to chat! ??

Starting a business and raising a family simultaneously is an adventure full of twists and turns. Over a decade, I’ve navigated through the highs and lows of entrepreneurship while establishing and maintaining a nurturing environment for my family. It’s been a journey of growth, resilience, and invaluable lessons learned. Each step has brought me closer to understanding what it truly means to succeed, not just in business, but in life. Unfortunately, many aspiring entrepreneurs and family-oriented individuals find themselves lost, not knowing which direction to take. But fear not; I’m here to share 10 critical life lessons that have been my compass through this remarkable journey. #youtubeadvertising #youtubeads #youtubemarketing #youtubeadagency

?? Thinking about hiring someone to run your ads? Here are 6 essential questions to ask before making that decision: 1. Do you have a proven offer or consistent sales? 2. Do you have an audience that's willing to pay money to solve a problem? 3. Do you have a message that converts? 4. Do you know your numbers (e.g., average order value, conversion rate, cost per acquisition)? 5. What does it look like to work with this person or agency? 6. Do they fit your core values? Asking these questions can save you from wasting money and ensure you choose the right partner for your advertising needs. #youtubeads #youtubeadagency #youtubeadvertising #videoads #videomarketing

We want to write a high-performing video ad script for your business! You can even choose the price! You heard that right. My team and I will spend a little over an hour with you learning about your business, offer, and audience and you’ll leave with a video ad script that you can use to get more qualified leads for your products or services. The video ad scripts we create are designed to be run as ads to get quality leads and customers into your business every day. If you're wondering how much it will cost, I'll let you make the decision. You choose your price and we'll write your scripts with you. Why would we offer this? My team and I have created a robust marketing framework and an A.i. prompt that allows us to create high-converting video ad scripts in less than 10 minutes. We've been testing it internally for the last couple of months and we're ready to try it on a couple of businesses. You signing up will help us see how it works with different businesses, gather feedback, and make any additional improvements. Plus, you’ll get a high-performing video ad script from a team that’s been doing this for over a decade! Since we’ll be spending around an hour with you learning your business and writing your scripts, this is limited to only 10 people who have happy clients and customers and a website ready to get more leads. If you’re interested and down for the adventure, send me a DM or respond in the comments with “write my scripts please” and I’ll send you the details. (first come first served).