Viator

Travel Trend Alert: Hands-on, skill-building experiences are taking off ?? Today’s travelers aren’t just exploring—they’re looking to engage, learn, and take something meaningful home with them. ?????? At Viator, demand for cooking classes, craft workshops, and photography tours is skyrocketing as travelers seek more immersive, hands-on experiences. Craft classes alone have grown 50% YoY.? And it’s not just about quantity— hands-on activities are among our highest-rated, scoring 4.8 stars or higher on average.??? The trend is clear: travelers want more than just a tour; they want an experience that teaches them something new. ?????????????? ?????? ????????????, ??????????-???? ????????????????????? ???????? ?????????????????????? ????????: https://lnkd.in/eF6WnUqR ?? ?? Explore this trend and others in Viator’s 2025 Travel Trends report: https://lnkd.in/eZXrdWgP #ViatorTrends #Classes #SkillsBuilding #TravelTrends #DoMoreWithViator

???????????? ?????????? ?????? ?????????? ???? ???? ???????????????? ?????? ?????????????? ?????? ????????????! We’re thrilled to announce that Pepijn Rijvers will be stepping into the role as Viator’s President on April 1, 2025. A true leader in the industry, Pepijn spent 12+ years at Booking.com, where he was instrumental in building, scaling, and leading one of travel’s most successful marketplaces. With a wealth of expertise across OTA marketing, product, supply, and data strategy, Pepijn has already made a significant impact at Viator over the past six months in an advisory role. It’s great to officially welcome you, Pepijn! ?? We’d also like to congratulate Kristin D. on her well-deserved promotion to Chief Operating Officer of Viator. A longtime Viator exec, Kristin has played a leadership role in nearly every part of our business. Most recently, as our Chief Product Officer, Kristin was responsible for our product, engineering, and data functions, driving innovation and operational excellence across our platform. Kristin, thank you for all you’ve done for our team, our travelers, our operators, and our business – we’re so lucky to have you. ?? With Pepijn’s leadership, the strength of Viator’s executive team, and the breadth of talent across the entire Viator team, we can’t wait for all that comes next in this rocketship of a category. ?? Here’s to the journey ahead!? ?? Read more here: https://lnkd.in/e_jRhR2H #Viator #TripadvisorGroup #NewHire #LeadershipAnnouncement #TravelExperiences

?? Calling all music lovers and adventure seekers! ?? Viator has partnered with RetailMeNot for its Spring Savecation savings event to give one lucky traveler an unforgettable trip to Las Vegas! ?? In addition to seeing Coldplay live in concert, the winner will enjoy an epic city adventure, courtesy of Viator. Think helicopter rides over the iconic Vegas Strip, adrenaline-pumping excursions, exclusive VIP tours, and more! ????♂???? Whether you're a die-hard Coldplay fan, a travel enthusiast, or just looking for the ultimate getaway, this is one opportunity you won’t want to miss! Learn more and enter before March 20 for your chance to win! ?? https://bit.ly/3XMVLLV #Viator #TravelWithViator #LasVegas #RetailMeNot #SpringSavecation #TravelGoals

?? ?????????????? ????????: ???????????? ???? ???????????? ???????????? ???? ?????? ????????!? After the success of last September’s ignite with Viator partner conference in San Diego, we’re bringing ignite Local to a city near you in 2025! ?? These free, one-day events are designed for tour, activity, and experience providers looking to level up their businesses with insider tips, expert consultations, and valuable industry insights. ? Join us at an ignite Local event for access to:? ??1:1 consultations, featuring personalized guidance and recommendations tailored to your unique business needs? ?? The latest industry trends & traveler insights to spark fresh ideas ??Strategies for business success from Viator insiders? ??Sneak peeks into what Viator has in store to drive more value for you and your travelers It’s all about growth —?because when our operators win, travelers win!?The 2025 ignite Local tour kicks off on March 25 in Vancouver, with stops in San Francisco, London, Valencia, Amsterdam, Paris, and more. ?????????? ???? ??????????????, ???? ???????????????? ?????????? ???? ????????????-????????????.??????! Learn more about ignite Local in our newsroom?? https://bit.ly/43xkTKk #ignitewithviator #ignitelocal #viator #touroperators #Viatorpartner

Experiential travel is booming! ???? Did you know it's the fastest-growing category in travel? Sarah Dines, Viator’s Chief Commercial Officer, recently took stage alongside industry experts at ITB Berlin to share the latest trends and actionable strategies that can drive success in this dynamic category. ?? In case you missed it, you can watch the full session here: https://bit.ly/3Wrg4xV What trends in experiential travel are you most excited about in 2025? Drop your thoughts in the comments! ??

???????????? ?????????? ??????????: ?????????????? ???????????????????? ?????? ???????? ???? ????????! Since the pandemic reignited a love for the great outdoors, nature-based activities have remained a top choice for travelers around the world. Did you know?? ??Nearly a third of Viator’s top 10 experience categories are outdoor-based, with activities like ATV rides, wildlife tours, and scenic cruises continuing to see strong demand. ??? Thermal spas and hot spring experiences have seen 40%+ year-over-year growth, making them one of our fastest-growing categories! ?? Destinations known for their natural beauty—Rovaniemi (Finland), Banff (Canada), and Troms? (Norway)—are among our fastest-growing, with travelers chasing stunning landscapes and unique outdoor experiences, from Arctic hikes to Northern Lights viewings. Nature is calling—are you ready? Start planning your next outdoor escape today: https://bit.ly/3Xj16ui ?? ?? Find more travel trends in Viator’s 2025 Travel Trends report: https://lnkd.in/eZXrdWgP? #ViatorTrends #OutdoorAdventures #TravelTrends #DoMoreWithViator

Are you at ITB Berlin this week? Don't miss our Chief Commercial Officer Sarah Dines' panel on the future of authentic travel experiences. Hope to see you there! ?? #ITBBerlin #TravelTrends #TravelInsights

Have you really experienced Lisbon if you haven’t tried a pastel de nata???? Last week, Viator welcomed colleagues from across the globe to our brand-new Lisbon office for an exciting Collaboration Week! ?? These events are all about bringing our remote-first teams together to connect, collaborate, and tackle projects best done face-to-face. It’s the perfect opportunity to spark new ideas, strengthen relationships, and, of course, have a bit of fun! In between impactful work, our team enjoyed lighter moments including an ‘Ask Me Anything’ session with leadership, team dinners, and a happy hour or two — because balance is everything!???? Sound like a place you’d love to work? Check out Viator’s open roles and join the adventure: https://lnkd.in/g6JfE8K2 #Collaboration #Lisbon #LifeAtViator #WeAreHiring #RemoteWork #Teamwork

Representation matters! The number of women+ leaders in travel experiences is growing, but there’s still more to do. ♀??? Recently, our Chief Commercial Officer Sarah Dines met with Arival Managing Editor Janelle Visser to discuss Arival’s latest research on women in leadership across the travel and tourism industry. During the inspiring conversation, Sarah explored why tours, activities, and attractions have a higher share of women+ leaders compared to the broader travel landscape. She also reflected on the positive impact that Viator’s majority-women leadership team has had on our business, and shared valuable advice for women looking to level up in their careers and break barriers in the industry. Thanks for including us in the discussion, Arival! ?? ? And thank you to Viator's incredible women leaders – Kristin D., Sarah Dines, Laurel Greatrix, Arianne Contardo, Nicole Logue Benedetti, Kari Jorgenson, Jo Wellman, and many others. Your leadership is inspiring meaningful change and empowering the next generation of women in travel! ?? Read the full article here: https://bit.ly/3CX9GYR ? #WomenInTravel #StrongerTogether #TravelExperiences

?????????????????????? ???????????? ?????? ???????????????? ????????????????! ?? Big news for tour, activity, and experience providers—we’ve created a space just for you! Our new Viator | Operator Partners LinkedIn page is your go-to hub for key updates, announcements, and resources to help you grow your business on Viator. Follow for: ?? Info on upcoming partner events & webinars ?? Viator platform updates & new feature releases ?? Policy changes & essential reminders ? And more! Stay in the know and make the most of your partnership with Viator. Follow along and keep an eye out for our first round of updates later next week! ?? ?? https://bit.ly/41fEAn5 #TravelExperiences #TravelOperators #TourGuides #TravelPartners #ViatorOperators