Viant Technology

#Innovation24 is ON — join Founders Tim & Chris Vanderhook and experience Digital Advertising's Bold New Future: viantinc.com/innovation24 #FoundersMode #Bold #CTV #SPO #AdTech #DigitalAdvertising

Google #Antitrust Trial — What happens if the courts break DoubleClick away from Google? Hear from industry experts like our CEO & Co-Founder Tim Vanderhook about the potential impact on digital advertising & the whole Open Web in our latest #blog. #AdTech #GoogleAntitrust #GoogleTrial #DigitalAdvertising

Accurately measuring ROAS has become one of the advertising industry's biggest challenges—here’s why. Our CEO and Co-Founder Tim Vanderhook explains via Fast Company how the ubiquitous last-click attribution model consistently undervalues the contributions made by upper-funnel touchpoints, resulting in lower ROAS and weakened brand value. Learn more below. #Attribution #Contribution #ROAS #AdTech #DigitalAdvertising #DSP Fast Company Executive Board

Earlier this week we launched our Certified Partner Program and unveiled exciting expanded partnerships with five of the industry's leading data partners. To get the full scoop on this program rollout, we caught up with SVP of Business Development Tom Wolfe, who shared key insights on how our Certified Partner Program is enhancing performance, data fidelity & transparency for Viant #DSP customers. Read more below. #Measurement #AdTech #DigitalAdvertising #IdentityResolution #CTV #Cookieless

We’re thrilled to welcome?Deb Appel?to #TeamViant as our new?Senior Manager of Event Marketing! With nearly two decades of experience in the event marketing industry, Deb has been at the forefront of some of the world’s most iconic events, including?CES,?Cannes Lions &?The Super Bowl. Her proven track record of creating impactful, world-class experiences makes her a perfect fit to lead our event marketing efforts and elevate our presence at industry-defining moments. We’re excited about the expertise, creativity, and leadership Deb brings to the team and can’t wait to see the incredible events she’ll deliver. Welcome aboard, Deb! #EventMarketing #Welcome

The monthly Viant Spotlight #newsletter is here! This month we're shining a light on: ? Viant Innovation '24: our virtual product update experience — live now. ? Our Founders Tim and Chris Vanderhook talk IRIS.TV acquisition with Adtech God ? How Comscore, Inc.'s audience reach data adds a new layer of precision to #ViantAI’s recommendations ? And other great #adtech stories Check it out and subscribe below! #AdTechNews #DigitalAdvertising #MarketingNewsletter #AdvertisingNewsletter #TechNewsletter

We're excited to announce an expanded agreement with Disney Advertising focused on unlocking the power of #CTV, Video and Display for advertisers of all sizes. This new collaboration combines Disney's and Viant's industry-leading identity solutions to deliver game-changing audience activation at scale — directly within the Viant #DSP. Learn more below. #CTV #Streaming #DOOH #DSP #DigitalAdvertising #AdTech #AdTechNews

Last-touch attribution has been the dominant model used by brands to measure the effectiveness of their ads for nearly two decades — but recent data suggests that taking a multi-touch approach to attribution could be the key to driving more conversions & better ROI. Check out this article from ADWEEK featuring data Viant released in partnership with SiriusXM Media for an insightful breakdown of how advertisers can leverage multi-touch attribution through solutions like the Viant #DSP and unlock the power of streaming audio for more impactful campaigns. #StreamingAudio #AudioAdvertising #DirectAccess

Andrew Klein, SVP of Creative Technology & Innovation at Publicis Media, imagining the endless potential applications of #ViantAI — our AI-powered media planning tool. https://viant.ai/ Thanks again for joining us, Andrew! #AI #Advertisers #DigitalAdvertising #Autonomy — Advertising Week New York — Advertising Week

We're excited to announce the launch of our Certified Partner Program — featuring initial collaborations with five premier data and measurement partners: Adstra, Circana, Experian, TransUnion & Wiland. Learn how we're leveraging our Certified Partners' advanced capabilities to deliver enhanced campaign performance to our customers, directly within the Viant #DSP. #CTV #AdTech #IdentityResolution #Measurement #DigitalAdvertising