Viaduct Generation

ICYMI… we have a newsletter! Over 11 weeks, we’ll be sharing all the best SEO tips and tricks straight to your inbox. If your new year’s resolution was to perfect your SEO (which it should be), you’re in the right place. We’re a couple weeks in already, but it’s not too late to sign up! Link is below, and feel free to get in touch with any questions- our SEO experts are here to help. ?? https://lnkd.in/e9f-ciMV

Our 2024 Diversity in SEO report is here! At VG, our mission is driven by a commitment to equity. Our annual report aims to understand the representation of Black and other minority business leaders in the SERPs, and raise awareness of the severity of underrepresentation in SEO. Some key insights: ?? Of 1000 top-ranking businesses in the UK, only 1.1% of leadership positions are held by Black people ?? 24.8% are held by women ?? Black women are the most underrepresented group, at 0.5% These figures highlight a stark disparity in the SERPs, and while they have seen some improvement from 2023, there is still progress to be made. To access the full report with a further breakdown of our statistics, findings, and suggestions, contact Fabio Embaló Baldé ([email protected]) and join us in the conversation to bridge the gap. ?

Hear from our lovely Head of Operations, Noémie, on what we do at VG and our experience at The Business Show! We look forward to exhibiting and speaking at many more great events next year. In the meantime, feel free to get in touch to see if we’d be a good fit to work together in 2025!

That’s a wrap on The Business Show 2024! We had a busy couple of days at the show, connecting with fellow business owners and chatting about all things SEO. It was great to meet everyone, and we can’t wait to start working with some amazing new clients and partners! If you missed out but would still like to get in touch, link is in our bio. ? #TheBusinessShow #TBS50

The Business Show is a go! Join us at 11am this morning for Duray's talk- "SEO Driven Revenue: Crafting a Winning E-commerce Strategy for Maximum Impact" to learn about all things SEO, and how you can get your business marketing-ready for 2025. ?? Theatre 12 by Employment Hero Getting FOMO? There's still time to join us at the ExCeL... get your free ticket before it's too late! Tickets: https://lnkd.in/eUs_EPRu

T-2 days! ?? Reminder that VG will be attending The Business Show on Wednesday and Thursday this week- come chat to us at Stand B1346! Already got your ticket? Don’t forget to catch Duray’s talk (Wednesday, 11-11:30) to find out how to take your brand to the next level in 2025. ?? Limited tickets left below. We hope to see you there! #TBS50 #TheBusinessShow #TBSUK

We're exhibiting at The Business Show! ?? Get your (free!) ticket now and join us on the 13th and 14th November at the ExCeL London to learn about all things SEO... this is not one to miss! We're also excited to announce that Duray Pretorius, our co-founder and CRO, will be speaking at the show! Come along to discover how SEO can help unlock your winning e-commerce strategy. ?? VG: Stand B1346, 10am-5pm (13th and 14th) ?? Duray's talk: Theatre 12 by Employment Hero, 11am (13th) Click the link below to secure your spot, and bonus points if you spot Duray in the programme! https://lnkd.in/eNjBsxyY

We're back and better than ever! Though our socials have been a little quiet, life at VG has been anything but! Here are some highlights from the past year: ?? Refining our focus to e-commerce and partnering with amazing new clients, including Young Epilepsy, Ayr Equestrian and SHOUT ?? Growing our team of talented SEO execs and project managers: say hi to Josh, Alma, Jhon, Ferlan, and Kishan! ?? Connecting with inspiring business owners at expos across the UK ? Compiling our annual Diversity in SEO report (coming soon...) If you're new here, welcome! We're Viaduct Generation, a mission-first organic agency growing e-commerce brands. Stay tuned for many more exciting updates... we're just getting started ???

Today marks the beginning of Black History Month—a time to celebrate the culture, achievements, and contributions of the Black community, as well as reflect on the struggles that persist. One of those struggles, particularly in the digital landscape, is the lack of visibility for Black-owned businesses. Despite incredible talent, products, and services, far too few Black-owned businesses rank on SERPs. It’s a disparity that not only affects those businesses but also limits what the broader public can discover and support. At Viaduct Generation our mission has always been to address this imbalance. We’re committed to finding ways to elevate underrepresented voices, ensuring that Black-owned businesses receive the visibility they deserve. This Black History Month, I encourage everyone to take a moment to read books on Black culture, learn more about its history, and support Black-owned businesses—whether that means buying from them, spreading the word, or simply listening to their stories.

I am looking forward to attending the eCommerce Expo on the 18/19th of September at the Excel in London to network with all eCommerce professionals. Anyone else coming along, drop me a message :)