Vested

All month long, we’ve been spotlighting the wisdom and experiences of the incredible women at Vested. Today, Managing Director Abby Trexler and Resource Manager Christine Jeanine Nielsen share their insights, reminding us that true gender equality means leadership isn’t seen as male by default and that advocating for yourself is key to success. Let’s continue to uplift, mentor, and support the women in our industry because when women rise, we all rise!

We're thrilled to share that our client VanEck has been named a finalist for the Financial Communications Society Portfolio Awards and B2B Media Campaign of the Year at the Digiday Media Buying & Planning Awards. The entries spotlighted VanEck’s bold and innovative advertising campaign at the Future Proof Festival last fall, which focused on an integrated out-of-home and digital media approach highlighting the HODL Bitcoin ETF among financial advisors. Huge congratulations to the VanEck and Vested teams and everyone who contributed to this success!

With increasing competition and evolving consumer trust dynamics, financial institutions need to maximize organic search to attract and convert high-quality leads. But SEO for financial services comes with unique challenges - compliance, trustworthiness, and Google’s YMYL standards. Our latest guide breaks down everything you need to know about SEO, from keyword strategies to technical optimizations. If you're looking to boost brand credibility, drive conversions, and enhance visibility in a crowded market, this is a must-read. Read the full guide here: https://lnkd.in/eVb6XrjW

Today is #EqualPayDay, a stark reminder that women still earn, on average, just 82 cents for every dollar earned by men, and for women of color, the gap is even wider. At Vested, we believe in leading by example and have made it a priority to ensure pay equity across our organization. Equal pay isn’t just an HR initiative - it’s a business imperative. Companies that prioritize pay equity see higher retention, stronger performance, and more diverse, innovative teams. Let’s work toward a future where Equal Pay Day is no longer needed.

Great to host the Breakfast and Belonging event this week in partnership with Financial Narrative, celebrating International Women’s Day with an inspiring discussion on careers, challenges and success in financial services marketing communications. A huge thank you to our incredible panellists Kirsty Howl (NatWest), Melanie Hesketh (FIS) and Kate Woodyatt Hudson (WH Communications Ltd) for sharing their career journeys and insights. It was fantastic to see so many attend and take part in the conversation. From championing yourself to the power of networks, the morning was filled with valuable lessons on navigating the industry. Catch our key takeaways by panel moderator Elspeth Rothwell here: https://lnkd.in/erXxTQ3x #IWD #FinancialNarrative #WomenInFinance

Following our insightful Tech Roundabout 2.0 panel with Karen Sandhu (Grow London), Olivia Minnock (mmob), and Amelia Isaacs (Digital Frontier) - Matt Village, Director at Vested UK, recaps the discussion on London's fintech ecosystem. From London’s strengths as a fintech hub to challenges in late-stage funding and the role of AI, our panellists shared valuable perspectives. Read the full article here: https://lnkd.in/esCGbYKq

As a mother of four young children, Vested Managing Director Jacqueline Gogel has built a career that brings her purpose while prioritizing her family. “Does it come with sacrifice? Absolutely. But it’s also about having an incredibly strong support system - both at home and at work - and making intentional choices that align with what truly matters.” At Vested, we’re proud to foster an environment where leaders like Jac don’t have to choose between career and family - they can integrate both in a way that is sustainable and authentic. #InternationalWomensDay

March is bringing the madness... on and off the court. Women’s basketball is having a big moment, with NCAA tournament ad sales soaring 200% from last year. Over in the UK, the Bank of England is expected to hold interest rates at 4.5% as economic uncertainty swirls. In the business world, PepsiCo is making a $2 billion splash in the prebiotic soda game with Poppi, Wall Street is on a rollercoaster, and gold prices are glittering at a record $3,000 per ounce. The news stories you need to start your week: https://lnkd.in/eRDqMaPR #MarchMadness #Finance #Marketing #Investing

The White House is going all in on crypto. With the establishment of the Strategic Bitcoin Reserve and a renewed push for stablecoin legislation, the Trump Administration is making bold moves in the digital asset space. Vested Senior Account Executive and digital assets expert Gabby DiCarlo walks us through how the Bitcoin markets are reacting and how tokenization is taking center stage: https://lnkd.in/eytkGCSe The landscape is evolving fast - where do you see this heading next? #Crypto #Bitcoin #DigitalAssets #Regulation #Tokenization

The UK government has announced the abolition of the Payment Systems Regulator (PSR), transferring its duties to the FCA to streamline regulations and boost economic growth. This move is part of a broader deregulatory push aimed at reducing compliance burdens and fostering innovation. While businesses welcome the change, critics raise concerns about reduced oversight in financial markets. Elizabeth Murray, Senior Account Manager at Vested UK, gives her thoughts. Read the full article here: https://lnkd.in/emucTKTn