Only 35% of marketers consistently measure the ROI of their efforts, leaving significant growth on the table. By tracking key metrics like customer acquisition cost and customer lifetime value, and taking an omnichannel, data-driven approach, financial brands can turn marketing into a powerful profit driver. From AI personalization to A/B testing, the tools to optimize marketing spend and impact are within reach. Check out our thoughts on aligning your marketing strategy with measurable success: https://lnkd.in/g87WCGRZ #MarketingROI #FinancialServices #DataDrivenMarketing
Vested
公共关系和沟通服务
New York，New York 9,263 位关注者
Merging deep financial expertise with creativity to produce results.
关于我们
Vested is a global, award-winning communications and marketing firm focused exclusively on the financial services industry. We deliver integrated solutions that merge deep financial expertise with creativity and results. Our team has worked with brands both big and small to make outsized impressions and we bring a hands-on approach to our clients. Vested attracts and retains the industry’s best talent through our equity ownership model and entrepreneurial approach – from unlimited vacation days to sabbaticals. Entrepreneurial to the core, Vested is a founding member of the Global Fintech PR Network and launched the industry’s first agency-run investment group, Vested Ventures.
- 网站
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https://www.fullyvested.com
Vested的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Public Relations、Integrated Marketing、Communications、digital marketing、website redesign、social media、Content Marketing、Creative Services、Brand Strategy、Marketing Strategy、Financial Services和Executive Communications
地点
Vested员工
动态
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Spirit Airlines’ Chapter 11 filing highlights the delicate balance of bankruptcy communications - reassuring customers, addressing investor concerns, and maintaining employee trust. While Spirit’s messaging offers strong examples of change comms, as Vested Managing Director Ted Birkhahn notes, delivering on promises will be critical to restoring trust and rebuilding the brand. Check out the full article from Ragan Communications and PR Daily for insights on how to navigate tough financial disclosures effectively. https://lnkd.in/eXhkiYnc #Communications #CrisisComms #Leadership
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Vested Vice President Kerry Mullen sat down with?Bankadelic's Lou Carlozo for a podcast episode live from the floor at Money20/20 Las Vegas 2024. Kerry shares her thoughts on AI's impact on journalism and PR, plus her perspective on building strong relationships with reporters to help financial brands tell powerful stories. Give it a listen here! https://lnkd.in/e5SmMQbe
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China's Belt and Road Initiative (BRI) is reshaping global influence through massive infrastructure investments, including $51 billion recently committed in Africa. But the strategy comes with steep costs - unsustainable debt, questionable project viability, and growing pushback from partner nations. Is this approach sustainable, and what does it mean for the global landscape? Vested Chief Economist Milton Ezrati dives into the complexities here: https://lnkd.in/e_HTtjtm #Geopolitics #China #BeltAndRoad #GlobalEconomy
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This week, we hosted the Public Relations Society of America (PRSA) Corporate Communications Impact '24 Summit at our New York HQ, featuring communications professionals from across the industry. Vested's own Ted Birkhahn and Marian Daniells led all-star panels on crisis management and ESG, and we heard from several of our clients as well. Thank you to everyone who attended!
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Brought home the gold in this year's MarCom Awards for our work with Incline Equity Partners on their new website! After an in-depth 360 workshop, we developed a bold new brand identity that, alongside integrated storytelling and creative UX design, led to the new site. Check it out here (and don't forget to flip into Incline Mode!): https://inclineequity.com/
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Introducing the Financial Narrative Independent Agency Network, the new international network of financial services focused marketing and communications agencies spanning North America, Europe, Africa, Asia, and Australia. Vested's own Elspeth Rothwell, EMEA CEO, has spearheaded this effort to bring top consultants together to help our clients tell more impactful stories across the globe. We are thrilled to be a member and look forward to watching the network grow! https://lnkd.in/gMhgGeid
I could not be more excited to share this development! When we opened Vested's London office nearly seven years ago, we did so with the strong view that there was a better way to run international accounts for our financial services clients. That thesis has been proved more than true with the number of clients we support on both sides of the pond through our connected Vested teams. Unsurprisingly, our wonderful international clients have increasingly asked us if we have likeminded partners in other major finance hubs, and so we have evolved from ad hoc partnerships to the next phase of the journey - an official international network of amazing independent agencies focused on finance connected to the Financial Narrative community. A big thank you to PRWeek UK and John Harrington for their support in the announcement. And a big thank you to Carden Calder, Adam Harper, Nicolai F. Bonnén Rossen, Lisette Lombard, Annette Matzke for joining us as founding members. #goinginternational #growing #partnership https://lnkd.in/efRT7dfs
International financial comms and marketing agency network launches
prweek.com
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As the year winds down, now is the time for marketing teams to strategically invest their remaining budget in initiatives that will drive impact and set your brand up for success in 2025. From enhancing your owned media and social presence to empowering your teams with internal trainings on AI and communicating with the C-suite, there are countless ways to make every dollar count before the year ends. At Vested, we’ve outlined actionable strategies to help you make the most of this opportunity: https://lnkd.in/euh3Gqu6
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This week, as part of our partnership with City, University of London, we were delighted to welcome students from the two new MA courses in marketing and strategic communications to our London HQ. The day involved students pitching creative ideas, hearing from our Senior Account Executives about agency life, and wrapping the day up with a Q&A and networking. Read more about the visit here:?https://bit.ly/3Ay2GjG
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Huge congratulations to Ellery Smith, Vested's newest Account Manager! Ellery is as dedicated to her clients as she is her colleagues, leading award winning work across the agency. So well deserved!
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