?? New report just dropped! Here's what you'll find in "Connected TV: Advertising Trends and Takeaways": → CTV ad spend growth → Top targeting methods for CTV audience segments → How omnichannel strategies are evolving alongside CTV Grab the free download ?? https://hubs.la/Q02Z81Pg0 This report distills exclusive data from our 2024 AdExchanger survey of 170+ buy-side and sell-side leaders, focusing on how brands and agencies are handling CTV challenges.
关于我们
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve is a subsidiary of Media and Games Invest (MGI).
- 网站
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https://verve.com/
Verve的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- New York，NY
- 类型
- 私人持股
- 领域
- mobile advertising、local mobile publishing、location based targeting、premium audience targeting、mobile monetization、beacons、location-powered mobile advertising、programmatic advertising、mobile marketing、RTB、local mobile content、mobile marketing、1st party data、location intelligence 、mobile creative 、attribution 、mobile marketing platform、foot traffic、retail、CPG、Auto、QSR、CTV、in-app、user acquisition和contextual advertising
地点
Verve员工
动态
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Great brand marketing is never a one-time event. It requires a consistent, cohesive message that's human-centered and unified across every channel. For Nina Brit Brando, CEO of Carat Deutschland GmbH, that means focusing ad dollars on genuine campaigns that connect on an emotional level. Nina joins Peggy Anne Salz in this episode of MMA Germany's NEXT!With Series (powered by Verve!) for a can't-miss conversation on authenticity, personalization, and viewing everything through the lens of the consumer.
?? The NEXT!With Series continues... ?? Advertising with Impact: Insights from Nina Brit Brando In today’s competitive market, strategy is shifting back to upper funnel activities, brand advertising, great creatives, and contextual fit and focusing on campaigns that connect emotionally and authentically. In this episode of the NEXT!With Series, powered by Verve, Nina Brit Brando, CEO of Carat Deutschland GmbH, shares powerful insights with Peggy Anne Salz on what it takes to stand out. ?? Key insights from Nina: 1?? Authenticity is key: Ad dollars should fuel campaigns that resonate emotionally and build genuine connections. 2?? Personalization matters: Customers expect tailored experiences that reflect their values and preferences. 3?? A unified message wins: Great brand marketing isn’t a one-off campaign—it’s a consistent, human-centered approach across all channels. ?? Nina reminds us that customer attention is no longer just about "eyes on screens." It’s about fostering real-time interaction and delivering a cohesive brand story that truly connects. ?? Watch the full episode and learn how to elevate your marketing strategy: https://lnkd.in/dQ8jjmDz #NEXTWith #AuthenticMarketing #ConsumerFirst #EmotionalConnection #BrandStrategy #MarketingInnovation #CaratGermany #MMAGermany Elvin Altun Noyan | Müge Bilge Akkocoglu | Ekaterina Vagner, MCIM | ?iler Sevin? | Mark Waechter | Ayse Evin
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?? How does on-device, cohort-based targeting deliver performance and privacy simultaneously? Gaylord Zach, Head of Mobile Product at Verve, sat down with Business of Apps to discuss how solutions like Verve's ATOM (Anonymized Targeting on Mobile) work, the role of machine learning/AI, and much more. Tune in now: https://lnkd.in/gWXJsbQs
Mobile advertisers today face a significant challenge in ensuring high precision targeting of platforms while simultaneously respecting users’ privacy. Tune in the new episode of the Business of Apps podcast featuring Gaylord Zach, Head of Mobile Product at Verve. During the episode we cover: - Why targeting is crucial for advertisers and publishers - Verve’s approach to user privacy in ad targeting - Privacy-first targeting approach - Addressing relevant audiences without identifying individual users - Much more https://lnkd.in/gWXJsbQs #FutureOfAdvertising, #Privacy, #AI, #DigitalMarketing, #AppMarketing, #AdTech, #Podcast
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Couldn't tune into IAB Europe's Virtual Programmatic Day at our Berlin office last week? Catch up on the keynote by our own Stafaniya Radzivonik (马小旭), which unpacks the latest research on in-app user privacy: https://hubs.la/Q02Yxd6x0
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?? New success story alert! Find out how Smadex used CTV supply and pre-packaged deals from Verve's Brand+ Marketplace to slash mobile user acquisition costs and drive high-quality conversions. Many thanks for the team at Smadex for sharing their story with us. Get the full scoop ?? https://hubs.la/Q02YjyJF0
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"Complex consumer feelings about data, combined with a need to deliver contextually relevant advertising, are creating a confusing privacy dichotomy. "For publishers, this means sustaining vital ad revenue will depend on understanding two key factors: why empowered audiences are still worried about data security and what actions or solutions are needed to ease those fears and win trust." In his latest for Business of Apps, Aviran Edery, SVP/GM at Verve, unpacks the findings of our recent study of 4,000 consumers. Head on over to Business of Apps to read the full analysis ?? https://hubs.la/Q02YdDFx0
The mobile privacy dichotomy: Users’ complex relationship with data?
https://www.businessofapps.com
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Hosting IAB Europe's Virtual Programmatic Day at our Berlin office was such a highlight of last week! This jam-packed afternoon featured four engaging panels, two insightful presentations, and countless conversations on what's next in programmatic advertising. Many thanks to all the collaborators, speakers, and attendees who joined us in person and online — see you next time!
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The latest research indicates that advertisers and publishers are ready to move on from third-party cookies — and a top choice is contextual targeting. Find out exactly where the buy-side and sell-side of advertising plan to move their focus in our recent report with AdExchanger: https://hubs.la/Q02XdtxG0
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Did you know that the banner ad just turned 30? The advertising world is dramatically different these days, but the humble banner ad has persisted. Our own Alex Stil reflected on what's changed (and what hasn't) in Performance Marketing World's industry roundup: "I remember clearly receiving banner ads by fax in my first agency role, and walking brands through how these digital messages drove audience reach. But while we’ve come far since the days when no one had heard of click-through rates, banners arguably haven’t changed all that much. What has evolved considerably are the infrastructure, the opportunities and creative possibilities around online ads." Find the rest of his insights and perspectives from other industry experts here ?? https://hubs.la/Q02W-n_60
‘Innovate or fall behind’: Industry reflects on the digital banner ad turning 30
performancemarketingworld.com
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We're so excited to host IAB Europe's Virtual Programmatic Day this Wednesday, Nov. 6! It's a hybrid event this year, broadcasting live from Verve's office in Berlin! Here's how you can take part: ?? In-person access at Verve's Berlin office (exclusively for IAB Europe members) ?? Live online access for everyone else It's a jam-packed day of insightful panels and presentations with experts from across the industry, including: ?? In-App User Privacy: Insights from 4,000 consumers -- presented by Stafaniya Radzivonik (马小旭) ?? The Future of Personalisation - New targeting opportunities beyond the cookie -- panel featuring Gaylord Zach Register now: https://hubs.la/Q02WQwr10
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