Verve

?? How has the media and entertainment industry evolved since covid-19? Five years after the pandemic's arrival, Verve's own Aviran Edery weighs in on the changes in broadcast and connected TV in this industry roundup from TVBEurope: https://hubs.la/Q03dYp_Y0

POSSIBLE is around the corner! Join us in Miami for three jam-packed days of innovation, discovery, and connecting with key decision-makers and industry leaders. ?? April 28-30 ?? Miami, FL Request a meeting with our team ?? https://hubs.la/Q03dhjVs0

The latest Supply Path Optimization (SPO) Reports are in from Pixalate! Verve topped the charts in markets around the world, including: No. 1 in mobile ???? United States ???? United Kingdom ???? Sweden ???? India ???? Japan ???? South Korea No. 1 in connected TV (Samsung) ???? United States ?????? ???? ?????? ???????????? ????????????? They reflect the scale of a seller’s direct relationships with publishers — and the level of optimization achieved in their supply chain. These direct relationships mean sellers like Verve can help: ?? Reduce CPMs for buyers and enhance efficiency, minimizing the reliance on resellers and reducing transaction complexity. ?? Hit sustainability goals by reducing hops in ad transactions.

Step up to the tee and join us in London for an afternoon of indoor golf and networking. Enjoy great company, drinks, snacks, and a raffle with exciting prizes. Whether you’re here to perfect your swing or just enjoy the fun, it’s a great opportunity to connect with London’s media industry professionals. When: March 19, 2-5 PM Where: Pitch Soho, London RSVP today: https://hubs.la/Q03bYh7j0 Daniel Pool, Daniel Le Good, Mishel Alon, Brian Sykora, Samantha Dascher, Landan Rich, Caitie McCune, Oriana Fantin Ragusa, Maisie Hayden

The open internet is already fragmented. But will shifts in buy-side and sell-side approaches to programmatic splinter it further? "I see the two choices as actually attempting to serve the same goal: honoring buyer intent," says Morgan Jetto, SVP & GM at Verve, in a new piece by The Current. "These two paradigms are more similar than dissimilar and represent progress in the broader attempt to make media buying in the open internet more effective." Check out the full article ?? https://hubs.la/Q03bqmQ70

Is your advertising budget being spent effectively — and safely? Despite years of scrutiny, brand safety remains a persistent challenge in open web advertising. Smart advertisers are pivoting toward higher-quality, controlled environments like connected TV, mobile in-app, and digital out-of-home, where pre-vetting and direct supply paths reduce brand safety risks while improving performance. See the latest from Verve's own Grant Gudgel on why diversifying beyond the open web isn't just safer — it's smarter for your bottom line ?? https://hubs.la/Q03bbhKG0

The app growth community came together in a big way! ?? Last week, Verve was thrilled to sponsor App Growth Summit? in NYC. The energy was electric, with dynamic conversations covering every facet of the app growth journey. Thanks to AGS for a truly impactful experience!

Food and drink brands are hungry for consumer attention — and digital out-of-home can hit the spot. So what do food and drink advertisers considering a shift into DOOH need to know? And, in the attention economy, how can brands ensure their campaigns stay creative and impactful? Thanks to The Drum and IAB UK for including insights from Verve's own Donna Manderson in this roundup of expert perspectives: https://hubs.la/Q039m6cP0

??????????’?? ???? ?????? ???????? ???????? ???????? ?????????????? We’re excited to share our strong Q4 and Full Year 2024 results, showcasing continued momentum and growth. Join our Investor Presentation today at 10:00 CET or watch it on demand afterward! ?????????????? ????????: https://lnkd.in/eAFkqtNU ?????????????????? ???????????????????? - ???? ???????? ? Net revenues: €144.2M (+46% YoY), with 24% organic growth ? Adjusted EBITDA: €48.5M (+53% YoY), with a strong 34% margin ? Net result: Increased by 192% YoY to €14.3M ? Net leverage: Reduced to 2.4x as of December 31, 2024 ???????????????????? ???????????????????? - ???? ???????? ? Software Clients: +57% YoY, reaching 1,140 ? Ad Impressions: +33% YoY, totaling 274 billion ? iOS Revenue: +46% YoY, fueled by our ID-less solutions ???????? ?????? ???????? ???????????? ????????: https://lnkd.in/emv5HNjt

Catch us next week at App Growth Summit? in NYC! Verve is a proud sponsor of what's sure to be an unforgettable event dedicated to unlocking growth for mobile apps. ?? When: March 6 ?? Where: Midtown Loft & Terrace, New York City Check out the lineup and request an invite while you still can! https://hubs.la/Q038jzJB0