Verve

Step up to the tee and join us in London for an afternoon of indoor golf and networking. Enjoy great company, drinks, snacks, and a raffle with exciting prizes. Whether you’re here to perfect your swing or just enjoy the fun, it’s a great opportunity to connect with London’s media industry professionals. When: March 19, 2-5 PM Where: Pitch Soho, London RSVP today: https://hubs.la/Q03bYh7j0 Daniel Pool, Daniel Le Good, Mishel Alon, Brian Sykora, Samantha Dascher, Landan Rich, Caitie McCune, Oriana Fantin Ragusa, Maisie Hayden

The open internet is already fragmented. But will shifts in buy-side and sell-side approaches to programmatic splinter it further? "I see the two choices as actually attempting to serve the same goal: honoring buyer intent," says Morgan Jetto, SVP & GM at Verve, in a new piece by The Current. "These two paradigms are more similar than dissimilar and represent progress in the broader attempt to make media buying in the open internet more effective." Check out the full article ?? https://hubs.la/Q03bqmQ70

Is your advertising budget being spent effectively — and safely? Despite years of scrutiny, brand safety remains a persistent challenge in open web advertising. Smart advertisers are pivoting toward higher-quality, controlled environments like connected TV, mobile in-app, and digital out-of-home, where pre-vetting and direct supply paths reduce brand safety risks while improving performance. See the latest from Verve's own Grant Gudgel on why diversifying beyond the open web isn't just safer — it's smarter for your bottom line ?? https://hubs.la/Q03bbhKG0

The app growth community came together in a big way! ?? Last week, Verve was thrilled to sponsor App Growth Summit? in NYC. The energy was electric, with dynamic conversations covering every facet of the app growth journey. Thanks to AGS for a truly impactful experience!

Food and drink brands are hungry for consumer attention — and digital out-of-home can hit the spot. So what do food and drink advertisers considering a shift into DOOH need to know? And, in the attention economy, how can brands ensure their campaigns stay creative and impactful? Thanks to The Drum and IAB UK for including insights from Verve's own Donna Manderson in this roundup of expert perspectives: https://hubs.la/Q039m6cP0

??????????’?? ???? ?????? ???????? ???????? ???????? ?????????????? We’re excited to share our strong Q4 and Full Year 2024 results, showcasing continued momentum and growth. Join our Investor Presentation today at 10:00 CET or watch it on demand afterward! ?????????????? ????????: https://lnkd.in/eAFkqtNU ?????????????????? ???????????????????? - ???? ???????? ? Net revenues: €144.2M (+46% YoY), with 24% organic growth ? Adjusted EBITDA: €48.5M (+53% YoY), with a strong 34% margin ? Net result: Increased by 192% YoY to €14.3M ? Net leverage: Reduced to 2.4x as of December 31, 2024 ???????????????????? ???????????????????? - ???? ???????? ? Software Clients: +57% YoY, reaching 1,140 ? Ad Impressions: +33% YoY, totaling 274 billion ? iOS Revenue: +46% YoY, fueled by our ID-less solutions ???????? ?????? ???????? ???????????? ????????: https://lnkd.in/emv5HNjt

Catch us next week at App Growth Summit? in NYC! Verve is a proud sponsor of what's sure to be an unforgettable event dedicated to unlocking growth for mobile apps. ?? When: March 6 ?? Where: Midtown Loft & Terrace, New York City Check out the lineup and request an invite while you still can! https://hubs.la/Q038jzJB0

There's no one-size-fits-all approach to maximizing your in-app monetization strategy. In our latest blog, Kalok Chan 陳家樂 walks through a framework that helps app publishers evaluate their options for ad mediation and demand partners. ?? Make weighing your options easier ?? https://hubs.la/Q037GfyJ0

From CTV surpassing traditional TV to the rise of digital out-of-home, and in-game advertising, industry leaders agree: emerging channels are redefining brand engagement. A few highlights from our video series with MMA Germany: ? Tobias Kellner (Google): "CTV has reached a tipping point, offering the impact of TV with digital precision." ? Remco Westermann (Verve): "DOOH and audio hold untapped potential — audiences are there, but budgets haven’t caught up." ? Katja Anette Brandt (Mindshare): "Retail media is unlocking first-party data to deliver next-level personalization." ? Frank Olma (EssenceMediacom): "Gaming isn’t just entertainment — it’s a brand engagement goldmine." ? Verena Gruendel (DMEXCO - Digital Marketing Expo & Conference): "Integrating CTV, DOOH, and retail media creates a seamless journey from awareness to action." Watch #TheNextWith series powered by Verve to hear how brands can make the most of these high-impact, underutilized channels. ???? Deep dive and watch the full series here: https://hubs.la/Q036CcF80 #Advertising #EmergingChannels Thanks to Peggy Anne Salz and Mobile Groove for these great interviews!

An industry-wide challenge for SDK providers is clear visibility into issues and performance. This lack of information can lead to a reactive approach to potential SDK problems. Verve aimed toward a more proactive stance, seeking to prevent issues from arising in the first place. Find out how we moved the needle in this case study from Google Play business community ??