Vertosa

As we begin the Thanksgiving holiday and the year comes to a close, I find myself reflecting on how far we’ve come—not just as a company, but as a beverage category and an industry. This is the first year I haven’t needed to spend hours upon hours convincing people that THC-infused beverages are real, viable, and here to stay. It’s also the first year where survival didn’t dominate the conversation and my mindspace, but growth and opportunity did. For that, I am deeply grateful. I’m incredibly fortunate to be on this journey to #infusetheworld alongside a brilliant team that takes true ownership of the company, incredible partners that strive to elevate the industry, loyal customers that understand the true value of partnership, and, of course, my family and friends and their unwavering love and support. ?? ?????????????? ???????????????? ???? ?????????? ??????’???? ???????? ???????? ?????????? ?????? ??????????????????—especially to those who paved the way before I even entered this space. Your perseverance gives us the foundation to dream big and continue to forge ahead. This year has proven what we’ve always believed: we’re on the right path. With Vertosa selling nearly two metric tons of active cannabinoids this year, it’s clear this category is thriving. Major retailers, distributors, and alcohol brands have embraced the opportunity, validating not just our vision but the incredible potential that lies ahead. And while we’re celebrating this progress, I’m reminded just how early it still is. None of this would be possible without my family—their love, patience, and belief in me fuels my ability to show up, whether it’s through the long days, late nights, or nonstop travel. Thank you for grounding me when the grind feels endless. Of course, there’s still work to do. ?????? ?????????? ?????????? ???????????? ???? ????????????????????????, ?????? ?????? ???? ?????? ???????? ???? ?????????? ???????????? ???????? ????????. Until cannabis is descheduled and infused beverages are offered alongside alcohol everywhere it’s sold and served, our mission isn’t complete. So, as we head into the uncertainty of next year, I urge everyone: ?? ?????? ????????????????—join the conversation. Listen to opposing viewpoints and reassess the landscape regularly. ?? ?????? ????????????????—advocate for descheduling and fair access. Now is the time to join organizations like the National Cannabis Industry Association or the Coalition for Adult Beverage Alternatives. ?? ?????? ??????????????????—dispel myths and build trust. Be vigilant about promoting truths while rejecting operators that mislead retailers consumers. We’re closer than ever, and this momentum is ours to carry forward. Thank you to my team, our partners, and my family (including my Vistage Worldwide, Inc. and Frontier Club fams)for making this journey as meaningful as it is exciting. Let’s keep building the future together. #Gratitude #CannabisBeverages #InfuseTheWorld #drinkcannabis

Vertosa's infusion suite is back at MJBizCon 2024 — *the*?place to be. MJBizCon is the year’s most important event, and we’re seizing this moment to connect, strategize, and make an impact. Don’t miss your chance to meet one-on-one with our accounts team — Joey Johnson, Paige MacNeill, Jake Shuford, and Ryan Pinsky — and explore what Vertosa can do for you. Reach out now to secure your spot — we’ll see you there! Request a meeting: https://lnkd.in/gQAyCyyi

Today we celebrate Camron's 4th Vertosary! With a background in food science and craft beer brewing, Camron is a trusted resource to our clients and co-manufacturing partners, guiding the application of our ingredients to products across the US and Canada. His ability to explain complex product and manufacturing concepts in an easy-to-understand way is highlighted throughout our recently launched Cannabis Beverage Manufacturing Handbook. When not in the lab, you'll find Camron hoofing the ball with his local soccer team, the THC FC or taste-testing lagers at a local brewery. Here's to another year of infusing the world with Camron's help!

AnnaRae gives me shit on the podcast for continuing to claim that I'm a single-issue voter, and that issue is cannabis. While I'll neither confirm or deny that this is in fact true, I've been thinking about it a lot this election season, especially while evaluating the stance that various candidates have on all the important topics. So ... I wrote an article about it. Let me know what you think. Could cannabis be the singular most important topic to vote on? Either way, make sure you get out an vote. We've given our team at Vertosa the day off to do so, and I encourage all the business leaders in our space to support their teams in exercising their civic duties. ????????? #votecannabis #2024election #cannabisindustry #vote

Interested in hemp? Don't miss Ben Larson?and?Ryan Pinsky?at the annual Texas Hemp Summit hosted by the Texas Hemp Coalition.?Book a meeting with one of hemp beverage's most experienced infusion experts below to learn about market expansion & get the full download on elevating your portfolio. Click here to schedule time: https://lnkd.in/gyvdGXg3

Ready to expand into new markets? Join?Ryan Pinsky, VP of Sales, and?Joey Johnson, Account Executive at?MJ Unpacked! Whether you've got a beverage in-market and are looking to reach new audiences or you're new to the beverage game entirely, get in touch to learn more about your opportunities and how we can help you navigate the complicated regulatory terrain. Click here to book a meeting: https://lnkd.in/gtBHwGdg

Today we celebrate George's 3rd Vertosary! George has tackled a wide range of operational challenges since first joining our team, having a background in analytical chemistry and lab testing. His holistic knowledge of our business helps him implement cross-functional solutions that provide our clients with safe, reliable, high-quality ingredients across markets. When not in the lab, George can be found in the kitchen crafting the best beignets in the East Bay or on the field with his rec soccer team, the THC FC. Here's to another year of infusing the world with George's help!

Today we celebrate Michael's 4th Vertosary! We are so lucky to have a leader who cares so much for the culture and people at Vertosa. His great attention to detail and demand for excellence have a huge impact on our team and the service we're able to provide to our clients. Outside work, you'll find Michael flexing his creative muscles, creating and customizing the most unique accessories and statement pieces for a night out with friends. Here's to many more years of infusing the world with Michael!

We are so grateful to Spacestation for their partnership. If you haven't downloaded a copy of our FREE Cannabis Beverage Manufacturing Handbook, here's what James Burtner, Assistant Facility Manager had to say: "Anyone interested in manufacturing cannabis beverages — from the VP of Ops all the way to maintenance — should learn what happens before AND after whatever step they’re experts in. This handbook tells you the “why” and not just the “how” and would be an excellent training module for manufacturing employees." Download your copy here: https://hubs.li/Q02RMTgJ0

Don't forget to register for our free webinar! Ben Larson will be hosting a panel of experts from DigiCan Printing and Anresco Laboratories to discuss the complexities of creating stable cannabis-infused beverages and the challenges facing the industry today. The session will be packed with important information so you won't want to miss it! #cannabisbeverages #cannabis #packaging #cpg