VertifyData

Here's a few of the product updates we launched in Q 3?? : (PS, if they weren't requested by our team internally it was a dream of our customers in Marketing Ops, Sales Ops or Revenue Ops) - Magento connector enhancements - Invoice updates - Order of Operations - Bullhorn connector enhancement - Data Quality updates - Salesloft connector enhancements - Data Quality updates, External Configuration and External Mapping objects added - Blackbaud Raiser's Edge connector release - ModMed connector enhancement - Data Transformation update - Data Migration enhancements WHEW! Engineering is slaying. ??

Is M&A season synonymous with holiday season? Maybe not, but M&A is heating up globally which continues to breed pitfalls when acquiring companies with another CRM. While CRM consolidation alway seems like the first option, the Vertify Team has only seen this done successfully in 1% of mid-market and enterprise companies attempting to do so. The generally agreed upon approach is to integrate multiple CRMs with your marketing automation platform, which unfortunately cannot be done natively. But, if you're questioning where do you sit on the Data Management Maturity Curve for Multi CRM Enterprises, look no further. #marketingops #salesops #revenueops #m&a #dataintegration

Recently our Chief Product Officer Wayne Lopez wrote about the Multi-CRM Conundrum. With the M&A market heating up in not only the tech industry but other industries as well, it's good to be equipped with not only key insights but customer successes to a long standing problem with a tried and true solution. Take a look below at a recent customer story. #problemsolved #crmadmin #marketingops #revenueops #salesops

Have you seen how many recent posts that include polls specifically from the GTM teams that reference the importance of data quality? I'm seeing 1-2 per week. But here's the catch. The good news is everyone from marketing ops, sales ops and revenue ops recognizes it as a critical component of the organization. The tough part is translating that to something the executive team and others care about is challenging to say the least. Let me nerd out for a moment. To show you how extensive the data quality headache has been, there was an enterprise study conducted by G. Loabovitz and Y. Chang to measure the cost of bad data quality. It's also known as the 1-10-100 rule. It goes, the cost of verifying a record that's entered in a system is $1 per record. The cost of remediation to fix any errors after they are created is $10 per record. The cost of inaction is $100 per record per year. That same study, corroborated by Harvard Business Review, went on to reveal that on average, 47% of newly created records contain such a compelling impact that business operations can be negatively affected. Now there have been no shortage of tools and solutions to prevent bad data from entering everything from your CRM to your marketing automation and even data warehouses. But nothing is fool proof. Translation time. The numbers stated above become meaningless in most corporate presentations. Said another way, what if the VP of Sales reported that almost half of incoming leads on a monthly basis were lost or made in-actionable because of bad data quality. Totally different story and much easier to digest. Half of the leads turns into half of the opportunities turns into half of the revenue potential. This is where the rubber meets the road. This is uber compelling when the story is told this way and there is a much higher probability that not only would you get budget to solve said problem, it gets the much needed attention and support to see it through. Modern data management doesn't require a multitude of point solutions to address IN-ACTIONABLE LEADS (see what I did there). Better integrations lead to tighter and more forecastable revenue. Translation....(in hushed voice) it addresses data quality. ??

The changing landscape of data in the non-profit space is pushing them to modernize data management. Take a look at how American College of Surgeons utilized Vertify to improve personalization and segmentation, by integrating Aptify and Marketo. The result? Streamlined engagement and communication with members and better profiling for marketing campaigns. #digitaltransformation #moderndatamanagement #dataintegration #nonprofit #nonprofitmarketing

Friday Cheat Sheet Here are 4 ways for Sales Ops to influence email campaign execution. ? Sales Data Personalization - Even the best automated go-to-market teams sometimes only integrate data one way…from the marketing automation platform to the CRM. There can be tons of rich sales related data that can not only influence new deals, but also help with language to upsell existing customers via email campaigns. Sales Ops is in the unique position to generate reports typically from the CRM that key in on sales data trends, patterns and hot topics that when fed back to the marketing systems can increase deal acceleration through email air cover. ? Data Efficiency - Once a salesperson has engaged a prospect, because of the 1:1 nature of the engagement, more relevant data can be gathered to round out the data that surrounds the prospect. Lifecycle email campaigns especially can be the benefactor of well analyzed data that has been filtered or shared from other systems that may interact with the CRM. ? Product Data Recommendations - If you’re not educating the customer, you’re selling to the customer. Customers don’t want to be sold to anymore. A key way to educate any portion of your sales funnel is utilizing the data from a deal closing. This is especially key with product data recommendations. How a customer uses a product? When they onboard? Do different products have seasonality or are they heavily discounted at certain times of year? All of these insights can enhance upsell campaigns. ? Focus on AI Basics - Email is still a viable tool but the key is to be as targeted as possible. AI basics that comb through the reams of CRM data to shape the right roles, segment appropriately and even identify specific engagement times are extremely valuable to efficient campaign execution.?

Friday Cheat Sheet Here are 4 ways for Marketing Ops to nurture leads that elevates sales. ? Enhanced ICP Targeting - Automate the pull of firmographic and demographic data from your data provider to both your CRM and Marketing Automation Platform. Bonus: Add psychographic or behavioral data to really nail down segments. ? Sales Personalization - Using the data from above can now help the sales team make content that's relevant based on their journey and needs. Go deep and don't just stick to surface level data. ? Omni-Channel Support - Utilize and leverage the rest of your tech stack. Integrate useful insights from your data warehouse or BI Tool while continuing to engage with outbound automation from your sales engagement platform. ? Real-Time Communication - Automate your processes so that the frequency of which you're engaging matches the urgency of your customer. Gone are the days of untimely syncs. #salesandmarketingalignment #martechstack

Here's a few of the product updates we launched in Q2: (PS, if they weren't requested by our team internally it was a dream of our customers in Marketing Ops, Sales Ops or Revenue Ops) - Data Warehouse connector data diagnostics - On-prem agent enhancements (yes we we support legacy tech that includes on prem databases and apps) - NetSuite connector enhancement - Pricing and Inventory updates - Pipedrive connector enhancements - Error detection, retry logic, automated cleanup - Magento/Adobe Commerce connector enhancement - Company, Product Catalog and Pricing object updates, data translation support - Salesforce connector enhancement - Bullhorn connector enhancement - Zoho connector enhancements - including extending native fields for Lead Object - Hubspot connector enhancement - Microsoft Dynamics connector documentation updates - Salesloft connector enhancement - Date format data transformations - Last but not least - support for Chinese as we enter part of the Asian market WHEW! Engineering is killing it. ??

Join our sports marketing partner Nate Black and Adobe for this webinar SOON! #sportsmarketing

It's very easy on social media, even on business social media, for company posts to take the "Everything is awesome" slant. But the truth is, sometimes things don't take the happy path. We recently had a customer that experienced some performance problems with their integration. Vertify could have easily taken the stance that it's a problem with the source and target systems and not our problem. But instead our team stayed true to 2 of our core values: Solution Focused and Sense of Urgency. Data can be messy. Data can be complex. Our team created a simple yet innovative solution to improve performance time by 91% for this customer. When looking for vendors in the data space, it's not always the best technology you should look for. You should look for companies that have good people focused on your company's success no matter the situation. Kudos to Team Vertify! ?