VertifyData

Join us at #AdobeSummit! Things we're gearing up to talk about: -Multiple CRM integrations with Adobe Marketo -Adobe Commerce integration with Marketo -Improving CDP data quality -Enterprise data management -Snowflake integration with Marketo Wayne Lopez, VertifyData CEO, will be talking about how to get the most out of your Adobe investment with the rest of your tech stack. Adobe Partners #AdobeSummit2025

?? Exciting News: Vertify Now Supports Private App Authentication with HubSpot! We're thrilled to announce enhanced security for sensitive data collection in HubSpot integrations. This new feature enables enterprises to safely integrate and transfer confidential information while maintaining compliance. Perfect for: Healthcare ?? -Secure handling of protected health information -HIPAA-compliant data transfers -Enhanced patient data protection Financial Services ?? -Secure processing of financial records -PCI compliance support -Protected transaction data handling Legal Services ?? -Confidential client information management -Secure case management data -Protected communication records Enterprise Software ?? -Proprietary technology information -Secure customer implementation details -Protected product roadmap data This release demonstrates our commitment to providing secure, enterprise-grade integration solutions that protect your most sensitive data while streamlining your operations. Ready to enhance your HubSpot integration security? Let's connect! #DataSecurity #MarTech #Integration #HubSpot #HealthTech #FinTech #LegalTech #Enterprise

Intelligent pipelines, ie smart pipes, drive automation. Here from our VP of Customer Success below ????.

?? When Does Maintaining Multiple CRMs Make Strategic Sense? ?? For Marketing and Sales Operations professionals, the decision to maintain multiple CRMs isn’t always a straightforward one. While CRM consolidation is often the goal it can be elusive and more costly than maintaining and there are legitimate scenarios where using multiple systems may still make strategic sense: 1?? Regulatory Requirements Data Residency Laws: Regions like the EU have strict rules (e.g., GDPR) requiring data to stay within specific territories. Industry-Specific Compliance: Some industries mandate customer data segregation for privacy and security. Government Contracts: Handling sensitive government contracts may require separate CRM systems for compliance. 2?? Business Model Complexities Distinct Sales Processes: If different business units have unique sales processes that can't be accommodated by a single CRM. Diverse Customer Engagement: Companies serving multiple industries or both B2B and B2C may require different tools to handle distinct engagement models. 3?? M&A Scenarios Disruptive Consolidation: Mergers or acquisitions may lead to disruption if integration is rushed, especially when operating in different markets or regions. Integration Costs: Sometimes, the immediate cost of consolidating CRMs outweighs the benefits in the short-term. 4?? Technical Limitations CRM Functionality Gaps: A single CRM might not support all the functionality required by diverse business units. Legacy Systems: Custom integrations tied to legacy systems could prevent a full switch to one platform. Industry-Specific Tools: Certain CRMs are required to integrate with specialized industry tools and platforms. 5?? Cost Considerations Lower Maintenance Costs: Maintaining multiple CRMs may be more cost-effective than attempting a complex and expensive consolidation project. Optimized Licenses: Different CRM systems with varied user licenses might offer more flexibility and savings. Reduced Complexity: Separate systems may help keep things simpler in certain operational areas. ?? Regular Evaluation is Key Even with valid reasons for multiple CRMs, businesses must periodically evaluate if the benefits still outweigh the challenges, such as: Data synchronization complexity Increased maintenance overhead Potential inconsistencies in customer experience Reporting and analytics hurdles Training and user adoption issues ?? How are you handling Multiple CRM systems in your organization? Are you looking into consolidation, or is there a valid reason to keep multiple CRMs in play? Let’s discuss! #MarketingOps #SalesOps #CRM #TechStack #BusinessStrategy #MergersAndAcquisitions

Not all integrations are created equal. As data complexity grows and companies scale, does your integration scale with it? HubSpot's new Leads object is a game changer for those that may have made the switch from Salesforce to Hubspot for CRM. Specifically for those with Pro or Enterprise tier, being able to have deeper workflow automations for sales readiness for your GTM teams with Hubspot and systems in your tech stack like NetSuite, Magento, Snowflake and others, now opens up your ability to actually achieve those KPIs for 2025. #marketingops #salesops #revenueops #crmadmin

Congratulations to long time customer Tom Barczak and InSource Solutions for being recognized for his CIO Award. A great accomplishment for a great visionary and IT leader!

Do you have faith in the data coming on the other side of your integration?

Do you believe the data coming on the other side of your integrations?

Do you actually trust the data that's coming on the other side of your integration?

Here's a few of the product updates we launched in Q 3?? : (PS, if they weren't requested by our team internally it was a dream of our customers in Marketing Ops, Sales Ops or Revenue Ops) - Magento connector enhancements - Invoice updates - Order of Operations - Bullhorn connector enhancement - Data Quality updates - Salesloft connector enhancements - Data Quality updates, External Configuration and External Mapping objects added - Blackbaud Raiser's Edge connector release - ModMed connector enhancement - Data Transformation update - Data Migration enhancements WHEW! Engineering is slaying. ??