Versus

We’re big fans of “1923” and of its fans which is why we’re excited to partner with Paramount+ to celebrate this show and deepen its relationship with its audience.

College hoops for the win! In fact, it didn't turn out to be much of a contest when we asked which you were more excited about on March 18: the start of the NCAA tournament or MLB Opening Day. Thanks to all who picked a side, and congrats to Adia Matthews for winning our Versus Views prize for this week. Let March Madness begin!

Max(imum) excitement for our latest partnership! We're fueling fandom for Max to drive more engaging audience experiences through interactive content.

March 18 marks the beginning of the end of college basketball season as the NCAA tournament gets underway. It also marks the beginning of the beginning of baseball season as the Cubs and Dodgers face off in Tokyo. Are you someone who loves beginnings or endings? Weigh in on the latest Versus Views poll for the chance to win a prize. Because we believe fandom should be engaging, fun & rewarding.

With the Oscars coming up this weekend, the Best Picture race seems more competitive than anticipated, setting up the possibility of a surprise win. Which film do you think is more likely to walk away with a little gold statue on Sunday? Weigh in on the latest Versus View poll to share your view and have a chance at winning a prize.

It's been thrilling to partner with Paramount+ and especially for Yellowjackets (favorite!) ?? , seeing engagement and +2 diversity come to life in the context of fandom and viewer discovery. Get in the game: https://lnkd.in/gg-bFs5Y Official announce: https://lnkd.in/gm_kDmHe

Excited to partner with McClatchy Media to fuel audience engagement and retention across its portfolio of news, lifestyle and entertainment brands. This is what we live for: creating interactive and rewarding experiences that drive growth for our partners.

Versus is excited to announce we are partnering with McClatchy Media,?a diversified media and business services company?that combines local journalism with lifestyle & entertainment content to reach an audience of 100 million people each month. Through the partnership, Versus will gamify content from McClatchy brands to drive engagement, retention and revenue. And since there are few fandoms as passionate as lovers of daytime drama, we’re excited to kick off the partnership with Soap Opera Digest, letting fans of those shows share opinions, show off soap trivia knowledge and predict outcomes while earning points, prizes and badges. “We’re always looking for new ways to engage our audiences and Versus does exactly that by creating interactive experiences that give fans a voice in the content they love,” said Andy Wilson, chief digital officer at McClatchy Media, which boasts a portfolio of brands that includes the Miami Herald, Sacramento Bee, Us Weekly and Woman’s World. “The audiences McClatchy serves care deeply about the content the company delivers, which is why we’re excited to partner with them to create fan experiences that are interactive, fun and rewarding,” said Scott Donaton, CMO of Versus. “Our focus is always on driving engagement and loyalty to fuel growth for our partners."

Paramount+ partners with Versus If you were stranded in the woods, would you rather have a Walkman or a letter jacket with you? For the return of one of its most popular series, Yellowjackets, Paramount+ turned to Versus to create an interactive fan experience that not only deepens the audience's connection to the show but exposes them to other series on the platform. And fans are responding, with strong engagement rates for those exposed to the game on Paramount+. We're proud of this partnership and excited for the new season of an always thrilling show!

Roses are red, jackets are yellow. And that's just the way you seem to like it. The results of the latest Versus View poll are in, and by a wide margin you told us you're more excited to spend time watching Yellowjackets on Valentine's Day than trying to figure out the flavor of each chocolate in the red heart. Thanks to all who played, and congrats to John Partilla, our randomly picked winner this week. Keep your eye out for a V-day gift from us, because we believe fandom should always be fun & rewarding.