Version A Corp

We've had the pleasure of working with some amazing content marketing leaders over the years. We're always impressed with their knowledge and insight - and now we're going to share it with you! Introducing "Shareables by Version A" - our new blog series in which we sit down and chat with some of the brightest content marketing minds we've collaborated with. Now you can benefit from their expertise too! Check out our inaugural post featuring Sarah Perry, Manager, Content Marketing, at Crisis24. Sarah Perry thank you for taking time out of your day! #b2bcontentmarketing #thoughtleadership https://lnkd.in/e5QCEGPa

Just like cell phones have evolved into smartphones most of us can't live without, so too has generative AI become more powerful over the past two years. We take a status check on where gen AI has been and where it is today, especially when it comes to content marketing. Let us know your thoughts on the future of gen AI. #genAI #b2bcontentmarketing https://lnkd.in/ey88GqeA

It's back-to-school season, and there's no better time to take a fresh look at your thought-leadership program. Take a look at our 5 ideas that'll get you high marks when it comes to content marketing engagement. #b2bcontentmarketing #thoughtleadership https://lnkd.in/e6iziDzr

We always ask our clients if they have buyer personas. Why? Because they help create engaging content for your target audience. Learn more about why buyer personas are important. Plus get 5 tips to build effective personas sure to help your content stand out. #b2bcontentmarketing https://lnkd.in/ex7QJDAP

Generative AI has caused somewhat of an identity shift for writers. We share our thoughts on what it means to be a writer in the age of AI in our latest blog. Find out what we're thinking, and let us know what YOUR thoughts are on this ever-evolving technology. #generativeAI #b2bcontentmarketing https://lnkd.in/eesDd-GV

The story of your brand is a powerful content marketing tool - when done well. We share our thoughts on how to create a compelling brand narrative to boost loyalty and engagement. #b2bcontentmarketing #brandstorytelling https://lnkd.in/ecTiPnBa

Thought leadership. It's a fantastic way to elevate your brand, but it takes time, effort, and - well - thought. We've got a list of the 5 essential elements required for a successful thought-leadership program. Find out how to make the magic happen. #b2bcontentmarketing #thoughtleadership https://lnkd.in/eY3DfNaM

Thinking about how thought leadership can help your content marketing team? We have a lot of 'thoughts' on thought leadership in our latest blog. Take a look, and let us know how your team uses this type of content to establish a name for your brand and earn credibility. #thoughtleadership #b2bcontentmarketing https://lnkd.in/etWtsh6x

Is your content marketing team using generative AI? We love technology, so we've been experimenting. We're happy to report we've found quite a few ways we can use AI in our day-to-day routines to make time for more valuable work (and the work we really love) - writing top-quality, engaging copy for our clients. Check out our top non-writing uses for AI, and let us know if you've tried these or if you have others to add to the list. #b2bcontentmarketing #generativeAI #contentmarketing https://lnkd.in/eVNTSgbr

Editing is an integral part of the writing process - right from the start. At Version A, our writers first edit themselves and then collaborate with our copy editors to take a piece to the next level. A teamwork approach produces engaging copy that's on-message, on-brand, and eye-catching. Read more about our thoughts on the editorial process in our latest blog and share your thoughts with us. #b2bcontentmarketing?#contentmarketing