Marketers are shifting their focus to first-party data, but many are still unsure how to use it effectively without compromising privacy. ?? On a new episode of #TheMarketingRapport podcast, host Tim Finnigan catches up with Lauren Wetzel, CEO of InfoSum. The pair discuss: ???? Why CMOs are hesitant to share first-party data ?? How data collaboration can be both secure and effective ?? The role of privacy-enhancing technology in modern marketing With evolving #dataprivacy regulations and consumer expectations, brands must rethink their data strategies. Tune in to learn how data can move the needle: https://ow.ly/OO7r50VlMmz #IdentityResolution #ConsumerPrivacy #CX
关于我们
Verisk Marketing Solutions (formerly Jornaya, Infutor and Contact State) helps marketers create exceptional experiences for their consumers by targeting the right person, with the right message, at the right time. Our solutions are designed to help maintain a real-time view of customers and prospects as those consumer profiles and behaviors are continuously changing. We do this with the highest standards for data security and respect for the consumer’s privacy. As the consumer insights and data business unit of Verisk, VMS specializes in the critical, ongoing expense categories that every adult consumer in the United States manages day in and day out: Insurance and Loans. And we have tremendous depth, distinctive attributes, and behavioral signals for: ● Auto, Home, Life & Health Insurance ● Home Lending ● Real Estate & Home Services ● Automotive ● Higher Education Marketers and customers who engage with us experience: ● Lead generation program ROI improvement ● Better customer acquisition & retention outcomes ● Real-time insights (from 55k comparison shopping sites) ● Intelligence on cross-sell opportunities ● Improved reputation and financial risk management Having operated for the last 20 years as an OEM to other consumer insights and data providers, we have deep expertise partnering and empowering the technology platforms that brands and end users are invested in to manage, own, operate and protect consumer data.
- 网站
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https://marketing.verisk.com
Verisk Marketing Solutions的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 201-500 人
- 总部
- Jersey City，NJ
- 类型
- 上市公司
- 领域
- Compiled Data、Master Database Management、Automated Data Appending、Advanced Database Cleansing、On-Demand Lead Verification and Scoring、On-Demand Verification for Risk and Fraud、Predictive Segmentation and Analytics、Consumer Insights、Marketing Models、Consumer Data Enrichment、Behavioral Data Assets、Consumer Intelligence、Customer Behavior、CRM Enrichment、Identity Data、In-Market Shopping、First Party Data Enrichment、Data Enrichment、TCPA Consent和Identity Scoring
地点
Verisk Marketing Solutions员工
动态
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Grab lunch with us at LeadsCon 2025! ?? Join us for our Lunch & Learn session on Tuesday, April 8 at 12:20pm — we’ll be joined by experts from?MediaAlpha, Kissterra, and?Tillman Consulting Group, LLC ?to discuss how lead generators and buyers can better utilize consumer identity and behavioral data to evolve consumer experience and overall profitability. Learn more: https://lnkd.in/e733NcaM Louis Cipriano, Ethan Jones, Andy Soltani, Matt Tillman #LeadsCon2025 #TCPACompliance #LeadGeneration
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Are the 4 Ps of marketing dead? ?? Yes, and no. Data, behavior, and personalization now drive marketing success, calling for a new, data-driven approach to digital marketing strategies. Download our whitepaper, Redefining the 4 Ps of Marketing: A Data-Driven Framework for the Digital Age, to discover how a data-driven understanding of your consumers can power profitable outcomes through data-informed marketing strategies: https://lnkd.in/eRMTX63t #TheNew4Ps #IdentityEnrichment #ConsumerPrivacy
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Staying relevant in a changing media landscape is a challenge for any brand, especially one with a rich history. Dea Lawrence, Chief Operating and Marketing Officer at Variety, discussed this challenge and Variety's approach on #TheMarketingRapport podcast. She emphasized the importance of embracing digital platforms, engaging with fan communities, and diversifying content. Variety's approach includes: ??Focusing on current trends, such as fandom and social video. ?? Creating engaging video content like the Emmy-winning "Actors on Actors." ?? Expanding into emerging areas like gaming and sports. Listen to Dea's insightful conversation with host Tim Finnigan on The Marketing Rapport, and subscribe wherever you enjoy podcasts: https://ow.ly/3auE50Vca9i #FirstPartyData #DataStrategy #AudienceInsights
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Delivering personalized offers and experiences relies on accurate data. ?? Without it, marketers are at a disadvantage. Jared Luskin, Head of Partnerships at Cardlytics and Bridg explains how to leverage the right data effectively on #TheMarketingRapport podcast: https://ow.ly/AkvY50Vc2Na #CustomerLoyalty #DataStrategy #Personalization
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Balancing data-driven strategies with intuition is now more critical than ever. Dea Lawrence, Chief Operating and Marketing Officer at Variety, shared her valuable insights on how Variety successfully navigates this balance to kick off Women's History Month on #TheMarketingRapport podcast with host Tim Finnigan. Key takeaways: ?? Data informs strategy, but intuition fuels innovation. ?? Understanding your audience is crucial for making effective decisions. ?? A balanced approach allows businesses to adapt to change and stay ahead of the curve. Listen to the full episode here, and listen to all episodes of The Marketing Rapport right here: https://ow.ly/AXX250VcaeZ #IdentityEnrichment #DataStrategy #WomensHistoryMonth
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Verisk Marketing Solutions is a proud sponsor and exhibitor at LeadsCon 2025! Here’s how you can find us in Vegas ?? ?? Come see us at Booth 523 and meet our on-site team near the Recharge Zone in the exhibit hall to see the difference good data makes. ?? Chief Strategy Officer Eli Schwarz will join PX Inc on stage Tuesday, April 8 at 11am for the State of the Industry Keynote: Leading the Change in Customer Acquisition. ?? Lunch is on us during our Lunch & Learn session on Tuesday, April 8 at 12:30pm! Join us to learn how lead generators and buyers can better utilize consumer identity and behavioral data to enrich leads in real-time, to evolve consumer experience and overall profitability. Learn more and schedule time with our team in Vegas here: https://ow.ly/ojET50Vbgqg #LeadsAcquisition #LeadGeneration #TCPACompliance
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Marketers often rely on first-party data to define customer loyalty. But is that enough? In a new episode of #TheMarketingRapport podcast, host Tim Finnigan is joined by Jared Luskin, Head of Partnerships at Cardlytics and Bridg to discuss how this limited view can be misleading. Tune into The Marketing Rapport podcast to learn a more accurate way to measure loyalty: https://ow.ly/l2Lh50V7IjW #CustomerLoyalty #IdentityResolution #ConsumerPrivacy
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Chief Commercial Officer Zora Senat moderated a fireside chat with Travelers' own Soumitra Borthakur to discuss how Travelers leverages data to drive better business outcomes. Thank you to Brand Innovators for having us on stage in New York City!
The road to AI adoption is full of transformation and opportunity. During our AI for Brand Marketers #BISummit, hosted by Microsoft in New York, Travelers' Soumitra Borthakur shared how AI is helping the company navigate change and unlock new possibilities. Moderated by Verisk Marketing Solutions' Zora Senat, the discussion revealed how AI is reshaping industries, offering insights into how brands can harness this technology to stay agile, create efficiencies, and drive innovation in an ever-evolving landscape. ?? Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #AI #AIBrandMarketers #AIMarketing #Microsoft #NYC #NYCommunity #Brand #BrandMarketing #MarTech #Travelers #VeriskMarketingSolutions #AIJourney #NavigatingChange
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"If you appeal to everybody, then you appeal to nobody." ?? On a new episode of #TheMarketingRapport podcast, host Tim Finnigan catches up with Marketing Consultant and University of Dayton lecturer Lissa Cupp. Lissa breaks down why smart, data-driven segmentation leads to better marketing ROI. Tune in for insights on effective personalization, and making every marketing dollar count: https://ow.ly/El2c50V22rO #Personalization #DataDriven #CustomerExperience