Verified & True

How often do you buy fake products? Do you even know? Food scams are much more prevalent than most people are aware of. What we do know is that counterfeiting in food value chains is devastating to our origin producers, damages their brands, causes them to lose market share and revenue - only one way to solve that. Through technology! The Business Insider made a great video on this subject last year - and it is still relevant now more than ever! Take a look and imagine a 'one stop shop' to verify whether the products you buy are authentic or not....that's what we provide at Verified & True. https://lnkd.in/eubJzm3J

Verified & True is in good company here. Thank you to Digital Coffee Future for acknowledging the work we are doing and the level of significance we tie to data quality and ownership. https://lnkd.in/e9Kgnpm4

Hugely transformational for an entire country's coffee/cocoa/spices industry. At Verified & True we are excited to make a real impact for Jamaican farmers and be a catalyst in future development of the industries V&T will be supporting. https://lnkd.in/dfvgUfMT

Seemingly a decision to change course on the EUDR deadline. But what are the pros and cons of this decision - either way this it no time to sit back and breathe a sigh of relief. This is an opportunity for everyone that did not prepare - and Verified & True can help. The Jamaica Agricultural Commodities Regulatory Authority had taken steps to ensure that they are in compliance and have shown that they are serious about protecting their farmers, exporters and brands using the Verified & True platform. https://lnkd.in/eEwb6F9P

Postponing the EUDR deadline? There are both pros and cons - most origin producers are already feeling the climate changes affecting their yield. https://lnkd.in/ewxvYzFW #EUDR #Foodtraceability #verifiedandtrue

Exciting News! We're thrilled to announce a groundbreaking partnership with the Jamaica Agricultural Commodities Regulatory Authority (JACRA) to revolutionize the traceability of coffee, cocoa and other premium supply chains. By leveraging blockchain technology, JACRA's solution will provide unparalleled transparency and verification for the entire supply chain, ensuring EUDR compliance and sustainability, and finally protect all stakeholders in the value chain from counterfeits and loss of revenue. Together, we're committed to empowering businesses, farmers and consumers with reliable, verifiable information about the origin, production, and end-to-end journey of these commodities. Learn more about how this partnership is transforming the industry! https://lnkd.in/eTGz2zRW