Verato

Modernizing MDM doesn’t have to mean starting from scratch. If you’re working with a legacy MDM system like IBM Initiate, you’ve probably run into rising costs, limited support, and an aging tech stack. But a full rip-and-replace isn’t always the best path forward. We’re breaking down three ways to modernize your MDM while maximizing your existing investment: ?? Automating duplicate resolution with advanced matching ??Building a data mesh for customer domain services ?? Incremental transition to a next-generation MDM Learn how to make your MDM work smarter—without unnecessary disruption in our recent blog ?? https://buff.ly/dQDswph #masterdatamanagement #digitaltransformation #dataquality

When identity matching is inaccurate, care gaps and operational inefficiencies follow. That was the challenge a large health plan faced—one that required a more accurate solution. With our EMPI solution, they improved identity matching accuracy from 85% to 98%, creating a Universal Member View that unified member data across systems. The result? ? 12% uplift in matching supplemental data ? 90% boost in member satisfaction surveys ? Better care experiences across Medicaid, Medicare, and private managed care members Now, over 75,000 case managers and nurses have a complete, accurate view of each member—driving better care and operational efficiency. Curious how Verato can transform your data strategy? Read the case study ?? https://buff.ly/T6glPUE #healthcaredata #mdm #datamanagement #patientidentity

Verato had a busy day at #HIMSS2025 highlighting the need for complete and trusted identity data to power exceptional experiences. Our education sessions included a packed Main Stage panel with Novant Health, Centene Corporation, and Salesforce exploring why we’re data rich and insights poor;?a demonstration in the Snowflake booth on how to leverage Verato and Snowflake to drive better patient experiences; and a feature demonstration?on powering agentic AI with identity intelligence. One more day to go! Make sure to stop by booth #2358 on Thursday to connect with our team! #HIMSS2025 #IdentityIntelligence #Customer360

Are you making time for innovation at #HIMSS25???? In a fast-evolving healthcare landscape, the key to driving real transformation isn’t just adopting new technologies—it’s ensuring your vendors are pushing the envelope and helping you solve challenges in unexpected ways. In this latest Healthcare IT News article, Martin Hougaard from Verato shares why accurate identity data is essential for AI, cybersecurity, and truly unlocking the power of data-driven healthcare. ?? Read the full article: https://lnkd.in/efd_6Dut Then, join Martin TODAY at 12:15 PM on the main stage as he dives deeper into the topic with Ray Halper (Centene Corporation), Kim Abenson (Novant Health), and Kyle Mey (Salesforce). They’ll tackle how healthcare organizations can move from being data rich but insights poor to achieving a trusted 360-degree view of people, organizations, and networks. ?? Booth #2358 – Stop by after the session to continue the conversation and see how Verato hMDM? powers exceptional healthcare experiences. #HIMSS2025 #customer360 #datamanagement #digitalexperience

Master Data Management (MDM) has come a long way—but not all solutions have kept up. Join Verato and Q Spark Group on March 19 at 2pm ET for a 30-minute webinar where industry experts Jon Case and David Corrigan will explore: ?? The biggest pitfalls of legacy MDM—and why many so-called “modern” solutions are just old tech in the cloud ?? How outdated entity resolution, slow data ingestion, and complex integrations are holding businesses back ?? Why AI-driven entity resolution is the key to improving match accuracy, reducing suspect records, and driving better business outcomes If you're rethinking your MDM approach, this is a session you won’t want to miss. Register now! ?? https://lnkd.in/e2kmawWi #masterdatamanagement #digitaltransformation #dataquality

Exciting things happening at #HIMSS25! ? Join us at Snowflake Booth #1670 tomorrow at 1:00 PM PT for an inside look at how 100+ leading health systems are leveraging Verato + Snowflake to break down data silos, enhance patient experiences, and drive more effective patient marketing. We’ll also be showcasing Verato’s Native App, which brings identity intelligence and data enrichment directly into your Snowflake environment. ??Don’t miss it—save your spot here: https://buff.ly/LQNXy9t #identitydata #MDM #patientexperience

Coffee, conversations, and Customer 360 – the perfect way to start the day! ??? We had an awesome time at our Brunch Focus Group swapping stories and ideas with industry peers. From real-world challenges to success stories, the conversations were just as good as the brunch spread!?Big thanks to everyone who joined. ?? A few key takeaways:? ? Customer 360 starts with an accurate identity foundation? ? Overcoming identity challenges requires strategic solutions? ? Verato hMDM??bridges data silos to truly know “who is who” Missed the session? Stop by booth #2358 to keep the conversation going – we’d love to chat about how Verato can help you power digital transformation. HIMSS Global Health Conference & Exhibition #HIMSS25 #customer360 #MDM #identitydata?

We’re live at HIMSS 2025! ?? Swing by Booth #2358 to chat with our team and see Verato hMDM??in action. We’re delivering complete and trusted 360-degree views of people, organizations, and networks – helping you truly know who is who. ?? Catch live demos of the Verato?hMDM??platform? ?? Chat with our identity intelligence experts ? ?? Score some exclusive giveaways? ?Where else you’ll find us this week:? ?? Brunch Focus Group | Tues, March 4 | 10:30 - 11:45 am | Caesars Forum 125? ?? Customer 180 vs. Customer 360 | Weds, March 5 | 12:15 - 12:45 pm | Expo Main Stage ? ?? Verato Demo at the Snowflake Booth | Weds, March 5 | 1:00 pm | Booth #1670 Come say hi at booth #2358 – we’re excited to connect!? https://lnkd.in/e2c7dvcM HIMSS Global Health Conference & Exhibition #HIMSS25 #customer360 #MDM

AI was everywhere at ViVE 2025, but the conversation has shifted – from hype and big promises to practical impact. Health systems and payers aren’t just exploring AI; they’re asking the right questions: Is our data complete, unified, and accurate? What’s the real financial return? As Nick Orser, General Manager of Healthcare at Verato, shared with Fierce Healthcare: "AI agents and models are only as good as the data they rely on." Without trusted data, AI can’t deliver real value. That’s why organizations are prioritizing data quality, governance, and interoperability—turning AI from a buzzword into a business-critical tool. Read more from ViVE, including Nick’s insights: https://lnkd.in/dw4KMKmP #ViVE2025 #AIinHealthcare #DataQuality #Interoperability

Planning your #HIMSS25 agenda? ?? As digital transformation accelerates, organizations are facing a growing challenge: being data-rich but insights-poor. If fragmented data is holding you back from delivering exceptional patient experiences and operational efficiency, don’t miss this opportunity. Hear firsthand from: Ray Halper, Centene Corporation Kim Abenson, Novant Health Kyle Mey, Salesforce Moderated by our very own, Martin Hougaard, this panel will explore the journey from Customer 180 to Customer 360 — and how they’re breaking down data silos to create a complete and trusted view of people. Discover how they’re leveraging identity data intelligence to: ?? Enhance patient experiences ?? Improve operational efficiency ?? Gain a deeper understanding of behaviors, preferences, and connections Add this session to your agenda. If you can’t make it, stop by our booth to chat with our team and see Verato MDM Cloud? in action. https://buff.ly/4h7slQ2 HIMSS Global Health Conference & Exhibition #HIMSS2025 #customer360 #datamanagement #digitalexperience