Veracity

Rightfully so, there has been a lot of discussion around what the policies of a second Trump administration will bring. Despite politics, there has been a general burst of enthusiasm in the supplements industry about the appointment of RFK to HHS, even dubbing him the "Wellness Influencer in Chief". As an entrepreneur in the space, on the surface, I could join this abundant enthusiasm, but I want to highlight a few key things that concern me, despite any temporary growth we may experience from his policies: 1. Less regulation is not necessarily good for our industry. While regulation in general can sometimes be unnecessarily costly and slow innovation, we also have to be realistic. There are many bad players in our industry: those who don't use good manufacturing practices, those who don't test and verify the ingredients in their products, and particularly the many that make unsubstantiated claims. To gain and maintain public trust, we must have some regulation. Regulation, when done right, would benefit the many high quality brands that are bringing true scientific innovation to help improve consumers' health. 2. Supplement regulation should focus on 'do no harm'. To enable point 1, the most important regulation is that both the ingredients and the specific manufacturing do no harm to the public and that any known risks are disclosed. Let's be honest - most/all supplements are voluntarily. It is most important to ensure that this additional practice has the potential to bring some or a lot of good, but definitely does not harm consumers. 3. Separating our industry from the medical field will do more harm long-term to the industry. The fact that the supplements industry is praising this appointment and doctors are fearing it should be a red flag. We need to be united with the medical field to have the long-term impact on consumer health we in the industry are looking for. I also wanted to share a couple of ideas that I hope RFK will help promote: 1. Help educate doctors on the legitimacy and efficacy of plant compounds. The fact that many doctors tell their patients that supplements are not legit is either due to a) some bad actors (see #1 above) or b) a lack of education about how these compounds work scientifically. By helping to educate we will be able to win the hearts and minds of those that our consumers and potential consumers trust. 2. Invest government money into research for non-Rx, generally non-patentable compounds. It is impossible for supplements companies to fund and run the type of studies drug companies do if for no other reason than they typically are not granted wide reaching patent protection for decades that would make that type of clinical research investment worth it. But it doesn't mean it's not important to do, the government should step in to help. Overall, I want to remind our industry of the importance of uniting eastern and western medicine, not pulling us further apart. I'm curious to hear other's thoughts!

What does it take for innovation to meet the growing demand for personalized beauty? At this year's forum, Guive Balooch, Global Managing Director of Augmented Beauty and Tech Innovation at L'Oréal Group, and Veracity founder Allie Egan shared insights on bridging science and consumer needs. ?? In a world of expanding diversity, beauty tech is revolutionizing personalization like never before. Customization from tools such as advanced diagnostics and unique services gives the opportunity for individual's beauty journey’s to be unlocked. People can access more unique and targeted offers to better address each individual’s needs. The ability to bring professional-level beauty tech innovations into our daily lives, is where scientific excellence meets genuine consumer connection. #CreateTheBeautyThatMovesTheWorld #FortuneFavorsTheBOLD #Innovation #BeautyTech #Sustainability #Beauty ?? Christophe Babule Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Julie Pelcener Smithwhite Presca Ahn Adeline Girou Camille Jaegle Filippo Principi Guive Balooch Allie Egan

I am so excited to announce that I will be speaking at the 2024 BeautyMatter NEXT Summit. Would love for you to join us for forward-thinking conversations, unique content experiences, and some great networking opportunities on October 24 in Los Angeles. I'll be speaking on Chasing Science And Raising the Bar - a topic deeply rooted in everything we do at Veracity. Tickets:?https://lnkd.in/ePsMBUyY #BeautyMatter #NEXTSummit #BMNEXT2024?

Proud to share that Veracity Selfcare has won another award for our breakthrough GLP-1 alternative and whole metabolic health support supplement, Metabolism Ignite! We won Weight Mangement Product of the Year from the Mindful Awards! Thank you for this incredible recognition! https://lnkd.in/eKqFawk5 #metabolichealth #healthyweightloss #wellness #rootcause

I’m so excited to announce that Veracity Selfcare has been named a finalist for the prestigious BeautyMatter Next Awards for best new product for our award-winning breakthrough product Metabolism Ignite! I could not be more honored coming from the greats such as Kelly Kovack and her amazing team. Wish us luck and check out Metabolism Ignite to support your metabolic health from the actual root case! #BMNEXT2024 #NEXTAWARDS

Allie Egan was on the pod to discuss the fast growth of her company Veracity Selfcare. We talked #pregancy, #womanhealth and the #stress of running a funded company.

Have you ever heard of Chlorogenic acid (CGA)? It is one of the most powerful plant polyphenols and a key ingredient in Veracity Selfcare's Metabolism Ignite. What makes this molecule so special? - It plays a pivotal role in glucose and lipid metabolism and improves insulin resistance - It offers a range of incredible benefits including anti-obesity, anti-diabetic, anti-carcinogenic, and anti-inflammatory properties - It aids in fat burning and weight maintenance Derived from Green Coffee Bean (NOT Green tea), Veracity's special decaffeinated version ensures you enjoy all these benefits without the jitters and gastrointestinal downsides of coffee. Explore more about this incredible molecule here: https://lnkd.in/ebwUZ7FD

It really is harder for women to lose weight. Our hormones affect our metabolic health in many different ways but TLDR is - it's not just you. Proud to bring a natural, clincially-backed solution for women to overcome these hormonal changes and improve our metabolic health and weight. Top issues that make it harder for women to lose weight: 1. Menstrual cycle hormonal changes - change your hunger and satiety hormones 2. Perimenopause - shown to change the way your body metabolizes fat and sugar 3. Stress - cortisol directly drives fat storage 4. Toxin exposure and estrogen dominance - estrogen dominance particularly causes abdominal fat 5. PCOS - affects your blood sugar and metabolism 6. Postpartum hormonal changes https://lnkd.in/emn2PhwU