VenuEx

It’s safe to say that screens in venues aren’t new – they’ve been around in one form or another for years. But with VenuEx, these screens are no longer just passive entertainment. They’ve become a goldmine for advertisers, offering an unbeatable blend of targeted reach, curated content, and super competitive CPMs. Venues Got Smarter in 2024 When it comes to #TVOOH, the big story of 2024 was all about networks scaling faster than ever. Whether it’s a bustling bar in downtown or a quiet grocery store on the edge of town, VenuEx has been helping venues expand their digital ad networks to reach audiences in just the right places. Expect even more screens, more impressions, and more opportunities for brands this year. Audience Targeting Took an AI Leap VenuEx isn’t just about slinging ads at anyone who walks by. Our advanced venue-based targeting capabilities let brands speak directly to the right crowd. For instance, a trendy new gym might be the perfect place for an activewear brand to shine, while a local café could be the ideal spot for promoting a new coffee brand to its loyal regulars. You can get that granular, thanks to our sophisticated AI-powered audience curation engine. And let’s not forget the power of context – when people are hanging out in a venue, they’re often in a mindset to engage. You’re not just interrupting their day; you're enhancing their experience. CPMs that won't break the bank VenuEx offers seriously competitive CPMs, ensuring your ad dollars go further. And with such a wide range of venue types in our network, from restaurants to fitness centers to waiting rooms, you get to stretch your budget even further by reaching diverse, high-value audiences in places where they’re truly engaged. 2025: The Year of Venue-based TVOOH Looking ahead, 2025 is shaping up to be a?massive?year for venue-based advertising. And while many brands are still figuring out their in-store media strategy, VenuEx is here to offer a proven, high-impact solution. If you’re wondering, “What’s our venue strategy?”, we’ve got you covered. With venue-centric targeting, contextual ad placements, and unbeatable CPMs, VenuEx brings it all together. Let’s make this the year your brand connects with audiences like never before. #instore #retailmedia #OOH #OOHadvertising #DOOH

Ever felt like #DOOH campaigns were casting too wide a net? At #VenuEx, we're revolutionizing the DOOH landscape by combining AI-powered curation with our unique venue-based targeting to reinvent DOOH as literally TV out of home. Why does this matter? ?????????????????? ??????????????????: Our advanced targeting capabilities analyze vast user datasets to identify and engage hyper-local audiences, ensuring your message reaches the right people at the right place and time. ?????????????????? ???? ????: VenuEx powers 360-degree venue based audience curation by merging traditional targeting segments with contextual relevancy data, aligned with demand ?????????? ??????????: By concentrating on specific venues, we tap into captive audiences, maximizing engagement and delivering your ads in moments and places that matter the most. ????????????????????????: Whether you're running a local campaign or a national blitz, VenuEx's scalable technology can be tailored seamlessly to meet your needs. Connect with us today:?? https://lnkd.in/ggm-mCn4

Think in-store retail screens are just glorified billboards? Think again. Today’s in-store digital displays are as sophisticated as the ads on your phone, desktop, or TV - but with the power of the unskippable and the 1:many model. And they’re not just “playing ads” or running as background noice, they’re shaping consumer behavior, driving impulse purchases, and bridging the online-offline gap like never before. Here’s what the data says: ?? 72% of consumers shop in stores weekly, while 45% primarily shop in-store. (Source: Capital One) ?? In-store screens increase sales volume by 29.5%, grabbing attention with timely offers and dynamic content. (Source: Retail Customer Experience) ?? Gen Z leads the pack: 64% prefer shopping in-store, seeking phygital experiences that blend online convenience with the joy of in-person discovery. (Source: ADWEEK) ?? Limited-time offers on screens boost impulse buys by 20%, thanks to the irresistible pull of FOMO. In a world where hybrid shopping reigns, in-store retail screens are becoming an increasingly important strategic asset in a marketer's toolkit, blending engagement, relevance and point-of-purchase proximity all together in one offering. Ready to make your message unmissable? Dive into the full post for insights and data ?? https://lnkd.in/gzihXffE

We're headed to CES! Book a meeting with us to discover how our unique #TVOOH solution can revolutionize your advertising strategy by delivering high-impact campaigns to audiences in moments that matter. Whether it’s reaching your target consumers in-store, airport lounges, point-of-care, restaurants, or beyond, VenuEx helps brands engage their ideal audience at the right time and in the right place. Lock a meeting with our team to explore how we can: ? Maximize your campaign ROI with precision-targeted ads ? Unlock the power of data-driven, programmatic TVOOH ? Showcase your brand on the most relevant screens Don't forget to book a time here?? bit.ly/41OT9jI

Precisely why #TVOOH is the future of #OOHadvertising: ? Big-screen video storytelling with contextual relevance ? Targets audiences at scale ? Engages consumer at critical purchase points ? Targets consumer mindset and behavior ? Features geo-targeted, high-impact visuals in public spaces

???? ????-?????????? ?????????????????????? ?????? ?????? ???????????????????? ???? ???????????? ??????????????????? While digital ads and traditional TV commercials continue to dominate the landscape, a new frontier on the rise is?????-?????????? ??????????????????????. And while in-store screens are not exactly a ground-breaking new medium however today, these screens are using deep audience data and strategic targeting to deliver messages at the precise moment people are ready to buy - and that shift is proving to be an absolute game-changer for #OOHadvertising. ?????? ?????????? ???? ????-?????????? ?????????? A recent study by Merkle shows a stunning shift: 33% of retailers now consider in-store media a primary advertising channel, compared to just 9% in 2022. With physical stores seeing increased foot traffic and younger, more attentive audiences, it’s easy to see why big brands are leaning in. ?????? ????’?? ??????????????: ???????????? ?????? ?????? ???????????????????? The effectiveness of in-store advertising extends far beyond its on-screen competition. For instance, compared to linear TV ads, in-store media can reach consumers when they’re already in a buying mindset. Instead of hoping viewers remember an ad hours or days later, in-store ads can impact buying decisions in real time. The Merkle study found that in-store ads drive both online and offline sales, often outperforming traditional TV on several key performance metrics! Read the full post here to discover how in-store is outperforming linear TV advertising: https://lnkd.in/g2XqjZm8 #oohadvertising #ooh #dooh #outofhome #retailmedia #commercemedia

In the race to capture consumer attention, it's crucial to differentiate between CTV and venue-based streaming. Many advertisers are often?misled, expecting ads in living rooms while actually reaching bar or restaurant patrons. This misclassification has caused frustration, but it holds a much bigger opportunity. Venue-based streaming, when clearly categorized and understood, holds unique power. Imagine reaching consumers in a "commerce mindset" while they're out shopping or dining. This is why the terminology TV-out-of-home depicts the immense potential of this medium. With the precision targeting of CTV and the reach and scale of OOH, TVOOH targets your audience when and where it matters most. #OOH #outofhome #DOOH #digitaladvertising #programmatic

"#Retailmedia and #CTV are the two fastest-growing ad mediums today. In 2024, U.S.?retail media ad spend will total $54.85 billion, with CTV at?$28 billion. Both offer scalable, targeted #advertising, data-driven insights and personalization. And combining the two presents unique opportunities for brands to use first-party retailer data to find the right consumers and deliver dynamic advertising creative. Plus, with solutions like #VenuEx, advertisers can further programmatically target audiences based on advanced user + venue + contextual data, a combination hard to come by in traditional in-store retail media screens.

Imagine you’re a small, local business, nestled in the heart of your community, striving to stand out in a sea of competitors. You've got the best coffee in town, or maybe a boutique with unique finds, but how do you get more people to know about it? The answer might just be hanging on the wall of your neighborhood bar or flashing on the screen in the local grocery store. Surely, running a few well-placed in-home TV?ads in your geo would be a safe bet, but you know what really makes a mark? Catching your audience's attention?when it matters the most. And that is when they are already in purchase mode. Which is?mostly in-store. And while we know online shopping has you glued to your couch however, according to the U.S. Census Bureau, even as of early this year, over 80% of total retail sales were generated in brick-and-mortar stores! The numbers don't lie. And gone are the days when #OOHadvertising was only reserved for big names and bigger billboards. The #TVOOH revolution is literally?taking TV out of home! And by that we mean, the precision targeting of CTV coupled with the reach and scale of DOOH, at unbelievably attractive CPMs. ?? If you're advertising on TV, you absolutely cannot miss out on?these #BOFU conversions through intelligent TVOOH solutions like VenuEx. #SMB #smallbusiness #localadvertising #localbusiness #OOH #outofhome #DOOH

VenuEx is heading to Retail Media Ad Days 2024 by Dataxis happening in NY?on November 13th! As a leading venue-based TVOOH solution, we’re thrilled to connect with industry leaders and innovators to explore the latest in #retailmedia ad tech. Our platform transforms #TVOOH advertising, offering brands high-impact screen time in venues and moments that matter. Want to learn more about how #VenuEx can help your brand reach audiences and maximize #OOH impact? Feel free to connect with Tony Patel at Retail Media Ad Days.