VelocityEngine

Why ACV is the Cornerstone Metric for B2B SaaS Success Discover why ACV is key to GTM success. Learn strategies for aligning your plan with ACV for 2025. Dive into insights now! https://bit.ly/4iHRph6 #B2BSaaS #GTMStrategy #ACV

?? GTM leaders—AI is rewriting the playbook, and staying ahead is the name of the game. At VelocityEngine, we're breaking down the best strategies to help you harness AI for faster, smarter growth. Follow us for insights that cut through the noise and keep you in the driver’s seat. Let’s build the future of GTM together! ?? #GTM #AI #Growth

The Root Cause of GTM Misalignment: It’s Not the KPIs Struggling with GTM misalignment? It's not just about KPIs. Discover how mapping the buyer’s journey can align your teams. Ready to transform your strategy? Learn more today! ?? https://hubs.la/Q036pW0S0

The Evolution of B2B Positioning Discover how B2B positioning has transformed over 30 years. ?? Learn to avoid common pitfalls and harness the power of great positioning for growth. Dive in now! ?? #B2BMarketing #PositioningStrategies https://hubs.ly/Q036pv5R0

Unlock the power of AI in content marketing! Discover how hyper-personalization transforms engagement and accelerates growth. Dive into the future of marketing with The Era of Segment of 1. ?? Learn more! https://hubs.la/Q0376KsL0 #MarketingAI #GTM #B2B #AIContentMarketing

Leveraging Jobs-to-be-Done to Understand B2B Buying Committees and Create Content That Resonates Unlock the secret to B2B success! Discover how the Jobs-to-be-Done framework can transform your content strategy and resonate with diverse buying committees. ?? Dive deeper today! ?? https://hubs.ly/Q036pRtZ0

Insight Partners pulled together a fascinating analysis of pipeline strategies in 2025. https://bit.ly/4aZSDBH The survey of 100+ companies confirms what many GTM leaders already suspect—most pipeline comes from just a few key channels. The rest? Likely not worth the effort. Here’s what the data tells us: ?? 70% of marketing-sourced pipeline comes from just four channels: SEO, Paid Search, Paid Social, and Events. ?? AI is everywhere, but only 65% see a positive impact—use it strategically, not just for the sake of it. ?? Content that validates customer benefits delivers the highest demand gen results. ?? What to do in 2025: ? Cut the noise. Double down on high-performing channels and eliminate what’s not working. ? Stop chasing MQLs. Measure success by pipeline creation—not vanity metrics. ? Use AI with purpose. Test, measure, and focus on where it actually moves the needle. Less busywork. More results. Let’s make it happen. #Marketing #GTM #PipelineGrowth #B2BMarketing #AI #SEO

Welcome to the Era of Efficient GTM Discover fresh insights and strategies for navigating today's GTM challenges. ?? Dive into the VelocityEngine Blog for practical advice on AI-driven changes and buyer-centric campaigns. Ready to redefine your approach? Learn more today! https://hubs.ly/Q036pRq60

Check out the podcast between Nick Bhavsar and Jonathan Moss spanning AI-powered GTM, Back to the Future and everything in between! https://spoti.fi/3Qe7IWY

Coming soon...