Velocity

? Introducing Shipfast: To make faster shipping your superpower! ?? In recent times, D2C brands have seen tremendous growth on quick commerce platforms, but many are choosing to own the customer journey end-to-end by facilitating faster deliveries through their own websites. ?? The current status of shipping comes with challenges: delivery delays, lack of accurate tracking, and long resolution times often leading to customer dissatisfaction, impacting brand loyalty. ?? On the consumer side, quick commerce has shifted expectations—nearly 50% of online shoppers abandon carts due to long or unclear shipping times (a report by McKinsey & Company). The demand for faster, reliable deliveries is at an all-time high. ?? At Velocity, we are committed to powering D2C brands and helping them take control of their customer journey. We understand that the key to standing out is not just about products, but also about the experience - and speed is a critical part of that equation. ?? Introducing Shipfast by Velocity! To help solve for these issues, we have launched - Shipfast, our solution to empower D2C brands to offer 4-hour, same-day, and next-day shipping directly through their own websites—helping brands avoid quick-commerce platform commissions, and building customer loyalty. ? What sets Shipfast apart? ??Seamless Execution: We’ve reimagined shipping workflows by partnering with 7 top logistics players, including Delhivery, Shadowfax, Ekart Logistics, and Ecom Express Limited. ??AI-Powered Efficiency: Our mix of internal early warnings for delivery roadblocks, proprietary AI agents, and a dedicated operations team minimizes delivery failures, and increases customer delight. With Shipfast, D2C brands can reduce operational overheads, deliver on customer expectations, and build trust—one fast delivery at a time. ? Here's to helping D2C brands redefine delivery experience with Shipfast! To know more about Shipfast, click the link in the comments. #Shipfast #Velocity #D2CInnovation #QuickerCommerce #FasterDeliveries

Cheers to another year of dedication and impact! ?? A huge shoutout to JOYAL CHERIAN THOMAS, Vibha Jain, Dalli Gangadhar Reddy, Manikandan G, and suresha R for reaching this milestone. Your hard work and commitment drive our success every day. Here’s to more growth, achievements, and exciting journeys ahead!?? #Velocity #TeamAppreciation #WorkAnniversary #CelebratingSuccess

?? Ridhima Arora is Velocity’s D2C Shero of the Month! ?? When her father battled liver cirrhosis, Ayurveda played a key role in his treatment. That moment changed everything for Ridhima. She left her high-paying job to start Namhya Foods—a brand that blends ancient Ayurvedic wisdom with modern nutrition. Today, Namhya is: ? 100% natural & preservative-free ? A ?1 Cr revenue brand in Year 1 ? Backed by Shark Tank India’s Aman Gupta ? Expanding globally to make Ayurveda mainstream ?? But Ridhima’s mission goes beyond business—she’s changing the way we think about preventive healthcare. ?? Velocity celebrates Ridhima Arora for revolutionizing Ayurvedic nutrition and inspiring a healthier future. ?? Swipe through to see her incredible journey! #D2CShero #WomenInD2C #Velocity #Ayurveda #Entrepreneurship

Sustainability is no longer a differentiator - it’s an expectation. But while many D2C brands are adopting conscious consumerism, a few hidden challenges could be holding them back. ?? What’s Not Being Talked About Enough: 1?? Sustainability Without Financial Viability ?? Eco-friendly materials and ethical sourcing are crucial, but if they drive costs too high without a clear ROI, long-term sustainability - both environmental and financial - becomes a challenge. Balancing impact with scalability and pricing competitiveness is key. 2?? Circularity Needs Simplicity ?? While consumers appreciate refillable packaging and recycling programs, adoption rates drop when the process is inconvenient. Brands need to rethink accessibility and ease of participation to make sustainability seamless for customers. 3?? The Carbon Tunnel Vision ?? Most brands focus on packaging sustainability, but the real environmental impact lies in manufacturing, supply chain emissions, and product end-of-life disposal. Addressing Scope 3 emissions - which account for nearly 90% of a company’s carbon footprint - is becoming a necessity. 4?? The Untapped Potential of Pre-Owned D2C ?? Luxury brands have successfully integrated resale models, yet mainstream D2C brands have yet to capitalize on recommerce as a growth strategy. This could be a game-changer in reducing waste and increasing customer lifetime value. 5?? Efficiency is the New Sustainability ? Reducing energy usage, optimizing supply chains, and cutting production waste can drive both profitability and sustainability. A leaner, more efficient business model isn’t just good for the planet - it’s good for growth. ?? The Takeaway: Conscious consumerism goes beyond eco-friendly claims - it’s about building resilient, future-proof brands that balance impact with profitability. ?? How is your brand tackling these evolving challenges? Let’s discuss. ?? #Velocity #Sustainability #ConsciousConsumersim #D2C

?? D2C Spotlight of the Month: Smartivity! ???? At Velocity, we love spotlighting brands that push boundaries and bring real change - and this month, we’re featuring Smartivity, India’s No.1 STEAM-based toy brand that's redefining how kids learn through play! Founded by ASHWINI KUMAR, Rajat Jain, and Apoorv Gupta, Smartivity is on a mission to make education engaging, hands-on, and future-ready. ?? What makes Smartivity special? ?? Learning Through Play – Their DIY activity kits transform education into an adventure, fostering critical thinking, problem-solving, and creativity! ? ?? Proudly Indian, Loved Globally – Designed and made in India, Smartivity’s award-winning toys have been recognized by TIME, Toy of the Year, and more! ???? ?? Beyond Books: Hands-on Learning – With interactive build-it-yourself kits, Smartivity helps kids learn by doing, making education fun and effective! ????? ? Velocity wishes Smartivity continued success in inspiring young creators and shaping the future of education! ???? #D2CSpotlight #Smartivity #Innovation #Velocity

5,000+ businesses. 1,200+ brands funded. Infinite trust. ?? This Valentine’s Day, we’re celebrating the ones who matter most—our customers. Your belief in us drives everything we do, and every milestone we’ve hit is because of you. Here’s to growing together, today and always! ?? #Velocity #ValentinesDay #CustomerLove #D2CGrowth

One Small Detail, One Big Impact!??? Ever wondered why some products fly off the shelves while others sit untouched? It’s not always about price or quality—it’s about perception. Product badges?like "Popular”, “Bestseller”,?"Only Few Left", and “Limited Stock”?might seem like minor additions, but they play a?huge?role in conversions. Why? Because they: ?Build instant credibility?– Shoppers trust what others are buying. ?Create urgency?– A “Few Left” label pushes faster decisions. ?Eliminate doubt?– People feel more confident in their purchase. And the best part? This?quick optimization?enhances the impact of your existing marketing efforts, helping you convert more visitors into buyers. A/B tests show that well-placed product badges can?significantly?boost conversions. Want to take your D2C brand’s sales to the next level? Try adding product badges and track the impact!??? #D2C #EcommerceGrowth #ConversionHacks #MarketingTips #BoostSales

When the industry recognizes what you’re building, you know you're on the right track.?Shipfast is here to make shipping?faster, simpler, and more efficient?for D2C brands. ??4-hour, same-day, and next-day deliveries. ??Seamless shipping - optimized with 7 top logistics partners for speed. ??AI-driven logistics to minimize failures & boost efficiency. At Velocity, we’re not just helping brands with capital; we’re building the ecosystem they need to thrive.?Shipfast is the next step. Swipe through to see how it works. Credit- Rahul Mathur #Velocity #Shipfast #D2C #Ecommerce #Logistics?

?? Powering Growth Together: Velocity x Shipyaari!??? We’ve joined forces with?Shipyaari?to make funding simpler, faster, and more accessible for?D2C brands. This partnership is all about?unlocking growth -helping businesses scale with: ??Funding up to ?5 Cr within 4 days ??Collateral-free, non-dilutive funding ??Funds that scale with your growth With?Shipyaari’s logistics expertise?and?Velocity’s capital solutions, we’re empowering brands to move faster and grow bigger. #Velocity #Shipyaari #D2CBrands #Logistics

?? The Quick Commerce Boom: How Brands Can Get Started Smartly Remember when waiting 5-7 business days for delivery was normal? Now, if our groceries take longer than 10 minutes, we start refreshing the app. Quick commerce is reshaping retail, bringing everything from groceries to essentials -and now, with Zepto announcing car deliveries, the possibilities seem endless! Platforms like Zepto, Blinkit, bigbasket, and Swiggy Instamart are expanding rapidly, creating exciting new opportunities for brands. As more brands are eager to join these platforms, onboarding has become a structured process that prioritizes strong market presence, sales performance, and demand. Newer brands often go through multi-step evaluations, category manager approvals, and platform-specific marketing efforts to enhance visibility. While getting listed on quick commerce platforms is a great growth move, brands can continue selling directly through their own websites in the meantime. Partnering with reliable logistics solutions like Shipfast ensures that brands can efficiently fulfill customer orders while working towards onboarding on quick commerce. ?? The takeaway? Quick commerce offers immense potential, and with a well-balanced strategy - leveraging both online D2C channels and quick commerce -brands can maximize their reach and scale smoothly. Thanks to Financial Express (India) and journalist S Shanthi for covering this evolving landscape. How do you see quick commerce evolving for brands in the coming years? Drop your thoughts in the comments! ?? #QuickCommerce #Zepto #Blinkit #Bigbasket #SwiggyInstamart #Velocity