VDX.tv

We’re excited to announce that?VDX.tv’s collaborative campaign with?Wyoming Office of Tourism, bvk?and?Adara - A RateGain Company has been selected as a finalist for the eTSY Tourism Award in Best Use of Video category! Together, we harnessed the power of CTV and digital video ads with household retargeting and tailored messaging to ignite traveler excitement and drive real action, delivering over $115M in economic impact for Wyoming and a 9x surge in bookings and searches. A huge shoutout to our collaborators - we’re proud to celebrate this milestone together! Check out the finalists:?https://lnkd.in/eTExthwU The winners will be revealed during the?eTourism?Summit in Vegas on April 24th. Deep-dive the campaign:?https://lnkd.in/gzAARMep

VDX.tv will be at BeautyMatter FUTURE50 on April 3rd in New York City. Stop by the beverage bar or chat with our Beauty Client Partner Vanessa Rottet to learn more about the role of interactive video in the future of beauty marketing. Hope to see you there! More info on FUTURE50 here: https://lnkd.in/ehp6e9n9

?? ?? A huge thank you to our amazing clients for joining us at our March Madness event in NYC! We loved catching up, sharing laughs, and enjoying the tournament excitement together.

With the impending phase-out of third-party cookies, automotive marketers need a new strategy to reach the right audiences. Instead of relying on retargeting and outdated proxy measurements, marketers should turn their focus to enhanced user experiences and alternative measurement strategies that show real business outcomes. One game-changing approach? Household-level targeting. Since vehicle purchases involve multiple decision-makers, brands can create seamless, relevant messaging across devices—like a CTV ad introducing a new model, followed by desktop ads showing vehicle features and mobile ads guiding buyers to the dealership. Learn more from Jim Johnson in Digital Dealer: https://lnkd.in/g7Qef6em (via Digital Dealer Conference & Expo)

?? Gen Z isn’t letting budgets clip their wings. Despite rising costs and economic uncertainty, this generation is skipping daily lattes and retail splurges to prioritize travel. For them, it’s not a luxury but a necessity. Jackie Dunfee’s latest article with the Association of National Advertisers delves into how Gen Z values unique, affordable experiences over brand loyalty and tourist traps. Their evolving booking behaviors and preference for authenticity are transforming the travel landscape. To effectively connect with this audience, advertisers need strategies that highlight value, personalization, and compelling storytelling. Read Jackie's full article on how travel marketers can best reach this experience-driven generation.

This holiday season, VTech Electronics Australia stood out, capturing hearts—and Australia's Q4 Campaign of the Quarter award! ? To cut through the noise of the fiercely competitive holiday season, VTech partnered with EssenceMediacom Australia & New Zealand and VDX.tv to create visually striking ad experiences, helping parents find the perfect gifts for their little ones. ? What drove this campaign’s success? ??Immersive and dynamic creatives – We showcased a range of beloved toys through multiple creative formats, featuring fan-favorite properties like Australia’s number one pup, Bluey. ??Incredible YOY growth – Clicks to the VTech site surged year over year, alongside a 16% boost in Video Completion Rate. ? A huge THANK YOU to our partners at EssenceMediacom and VTech, including Corina Cosma and Maud Rocher, for your trust and collaboration. And of course, a big shoutout to the VDX.tv team for helping make this campaign an award-winning success. Click to view the creatives in action! https://lnkd.in/geWH_aeF https://lnkd.in/gU9yAaPq https://lnkd.in/gUp73s5K https://lnkd.in/ghKe7KWk ? Here’s to a bigger, brighter, and bolder 2025!

We’re excited to share that we’ve been re-certified by Trustworthy Accountability Group as ??? Certified Against Fraud for 2025! ??? Each year, we are proud to renew our commitment to fighting fraud. Protecting advertisers and consumers by?reducing fraud across the digital advertising supply chain helps build a safer, more trustworthy digital landscape. We look forward to upholding these standards into 2026?and beyond. Read more:?https://lnkd.in/gftv2-5r.

What does it take to turn inspiration into action? Together with the Wyoming Office of Tourism, BVK, and Adara - A RateGain Company , our team at VDX.tv set out to do just that. Over a 4-month TV Magnify campaign, we used CTV ads and household retargeting to get travelers excited about planning their trips. By combining national and geotargeting with tailored messaging, the?Wyoming Office of Tourism campaign?connected with the right people when they were most ready to act, sparking a?significant?increase in hotel and flight searches and bookings. See how this powerful strategy came to life:?https://lnkd.in/gKDNFUDq

Banking Loyalty Is Hard to Keep—Personalization Can Help ? With so many banking choices, maintaining loyalty in banking is tough. VDX.tv’s personalized video units make it easier for banks by: ? ?? Tailoring offers to individual needs ?? Driving interaction with engaging video formats ?? Building trust through relevant, real-time messaging In a competitive industry, personalized video isn’t just marketing—it’s a loyalty game-changer. ? Ready to dig deeper? Explore our latest newsletter on how VDX.tv solves banking’s toughest hurdles with smart video solutions. Let’s talk—reach out at [email protected]!

We’re thrilled to share the results from our campaign with Wyoming Office of Tourism, BVK and Adara - A RateGain Company —a collaboration that drove both awareness and real economic impact. ?? $115M+ in economic impact for the state of Wyoming ?? 9x increase in incremental bookings, searches, travelers & hotel nights ?? 40% of total hotel bookings + 50% of hotel revenue generated by VDX.tv within the Adara ecosystem Powered by VDX.tv’s TV Magnify solution, this campaign leveraged CTV ads and household targeting to drive engaged trip planning at scale. An analysis by data and measurement partner Adara showed that the campaign generated a significant volume of hotel and flight bookings across key travel audiences. It’s exciting to see how strategic digital campaigns can translate into real-world impact. Here’s to more collaborations that deliver meaningful and measurable results. Dive into the campaign here:?https://lnkd.in/gzAARMep