Vdriven Consulting

Taking a brand from local farmers markets to retail shelves is no small feat, but the right preparation and strategy makes all the difference! "We didn’t know how to present, how to prepare the deck… Vdriven really helped us to prepare for the pitch." – Aakash patel, Co-founder of WonderPop. Thank you to Sprouts Farmers Market and The Forager Team—Brody Burk, Laura Broggi, Scott Romano—for creating opportunities for emerging brands to get on shelves and gain valuable insights from one of the largest natural retailers in the U.S.! #Vdriven #clienttestimnial #CPG #Innovation #Sprouts

Thank you Casey Harshman and Sarah Olney from Frooishen for sharing your expertise with our CPG brand community! #brandfoundation #brandidentity #vdriven #vdrivenmasterclass

Time is running out! If you have standout holiday products, now’s your chance to pitch them to Sprouts Farmers Market and land a spot on their shelves. VDriven is hosting a Holiday Pitch Slam on April 23 — giving you the opportunity to present your brand directly to Sprouts’ Category Managers. We’re Looking For: ?? Clean alternative center-of-plate options (roasts, turkeys, etc.) ?? Dinner rolls ?? Snack and appetizer platters ?? Clean holiday cookies & pies with key attributes ?? Clean centerpieces ?? Holiday gift sets ?? Anything festive and innovative! Why You Should Apply: 5-minute pitch + 5-minute feedback session with Sprouts’ decision-makers. A shot at national placement in Sprouts stores. No cost to participate — broker support not required. ?? Date: April 23 ?? Location: Phoenix, AZ ?? Application Deadline: March 24, 2025 Spots are filling up fast — apply now and make your pitch count! Submit your application here: https://lnkd.in/gsRN2-cw #SproutsPitchSlam #Holiday #PitchSlam

2 DAYS LEFT TO REGISTER! ? ? A logo is not a brand. A product is not a brand. A true brand is an experience, a connection, and a lasting impression. If your brand isn’t built on a strong foundation, your marketing efforts may not be hitting the mark. What’s missing? Join us for Building Your Brand from a Strong Foundation MASTERCLASS with Frooishen, where we’ll share how to: ?? Develop a clear Brand Platform that shapes every decision ?? Create a cohesive identity and packaging that stands out ?? Ensure consistent brand activation across all channels ?? Date: Thursday, March 20 ? Time: 11 AM PST | 2 PM EST Speakers: ?? Casey Harshman – Founder & CEO, Frooishen Strategy & Design Collective ?? Sarah Olney – Director of Strategy, Frooishen ?? Don’t let your brand blend in—build something memorable! ?? Register today! [LIMITED SPOTS LEFT!] https://lnkd.in/gZ-eBMtj

Data empowers us to make informed decisions. ?? #DataDriven #RetailStrategy #BusinessGrowth #Vdriven

It’s time to bring your holiday products to the big stage! ?? Vdriven and Sprouts Farmers Market are hosting a Holiday Pitch Slam on April 23 — and we’re looking for innovative holiday products to feature. What We’re Looking For: ?? Clean alternative center-of-plate options (roasts, turkeys, etc.) ?? Dinner rolls ??? Snack and appetizer platters ?? Clean holiday cookies & pies ?? Clean centerpieces ?? Holiday gift sets ? Anything festive and creative! Why Should You Join? ? 5-minute pitch + 5-minute feedback from Sprouts’ decision-makers. ? A chance to land national shelf placement at Sprouts. ? No cost to participate — broker support not required. ?? When: April 23 ?? Where: Phoenix, AZ ?? Application Deadline: March 24, 2025 Spots are limited — apply today and make your pitch count! Submit your application here: https://lnkd.in/gsRN2-cw #SproutsPitchSlam #Holiday #PitchSlam

Grow your category, ensure retailer expectations are met, and own your space as a category captain! ?? #RetailExpansion #DataDrivenGrowth #BusinessStrategy

What makes a brand stand out in a crowded market? It’s not just a great product—it’s a clear, compelling brand foundation that informs every touchpoint. If your brand lacks a well-defined mission, vision, and identity, your audience won’t feel connected—and loyalty will be hard to build. Join our next MASTERCLASS: Building Your Brand from a Strong Foundation, where we’ll share our proven process for creating a brand that resonates: ?? How to define your Brand Platform as your anchor ?? The design and creative process behind impactful branding ?? What it takes to activate your brand across all channels ?? Date: Thursday, March 20 ? Time: 11 AM PST | 2 PM EST Speakers: Casey Harshman – Founder & CEO of Frooishen, a branding and design expert with 20+ years of experience helping CPG brands succeed. Sarah Olney – Director of Strategy at Frooishen, an intuitive marketing leader who develops brand voices that connect deeply with consumers. Frooishen has been redefining the agency model since 2015, working as a true extension of your team to craft authentic, consistent brand expressions across all consumer and trade touchpoints. ?? Ready to build a brand that lasts? ?? Register now! [LIMITED SPOTS AVAILABLE!] https://lnkd.in/gZ-eBMtj

Innovation Pitch Slam - Sprouts Opportunity ??? Vdriven is teaming up once again with Sprouts Farmers Market to facilitate a HOLIDAY PITCH SLAM — and we want to see your best holiday products! This is your chance to showcase your innovative holiday offerings directly to the Sprouts Category Managers and potentially secure a spot on Sprouts shelves nationwide. What We’re Looking For: ? Clean alternative center-of-plate options (roasts, turkeys, etc.) ? Dinner rolls ? Snack and appetizer platters ? Clean holiday cookies & pies with key attributes ? Clean centerpieces ? Holiday gift sets ? Anything festive and innovative! Why Participate? ? Present your brand in a 5-minute pitch followed by a 5-minute discussion. ? Get direct feedback from Sprouts' decision-makers. ? A chance to launch nationally in Sprouts stores. ? Participate with or without broker support – all are welcome! ? No cost to participate. Event Details: ?? Date: April 23 ?? Location: Phoenix, AZ Application Window is now OPEN until March 24, 2025! Submit your application here: https://lnkd.in/gsRN2-cw #SproutsPitchSlam #Holiday #PitchSlam

And that’s a wrap! ?? ?? Expo West 2025 was crowded, loud, wet, and packed with opportunities! Our team was all over the floor, hosting dinners, meeting retailers, and supporting partners. We left inspired (and well-fed). What stood out? ?? - Functional vibrational botanical juices from Whole Harmony - Egg-based dips & yogurts from Ollie - Chicken Tikka Masala Flatbread by Bolani - BOTH’s 50/50 burger blend of veggies and beef - Neolea’s sleek olive oil bottles Trends we loved: ?? - Sugar (in moderation!) - Protein claims front and center - Real fruit flavors replacing “natural” ones - Sourdough everywhere - Botanicals in beverages - Eggs making a comeback What caught your eye this year? ?? #ExpoWest2025 #Vdriven