VCCP

???AI is set to be the biggest career opportunity of our time. But how can we prevent women being left behind? ???AI is set to add $15.7 trillion to the global economy by 2030. Yet, without urgent upskilling, the gender pay gap could widen to 52.8%. Right now: ???Women are 16% less likely than men to use AI tools at work. ???More than 70% of the jobs most at risk of automation are held by women. ???AI roles pay an average of ￡72,000 per year - more than double the ￡34,000 average salary for women in non-tech business roles. But here’s the good news: you don’t need to be a tech expert to get started with AI. Here are four simple steps to level up in AI: ???Get hands-on – Start experimenting with tools like ChatGPT or Claude. Use them for work tasks or personal projects. ????Understand the basics – AI isn’t just for tech teams. Learning how AI processes information can help you spot opportunities in your career. ????Get curious – Look at how AI is being used in your industry. Who’s doing it well? What can you learn from them? ????Plan your next move – AI can enhance your current role or open doors to new opportunities - whether that’s launching a business, moving into AI ethics, or boosting your productivity. ???Women who embrace AI now will be future leaders in this space. By 2030, 22% of jobs will be reshaped by AI and 59% of the workforce will need upskilling. Companies are investing in AI talent - so let’s make sure women aren’t left behind. Join us at VCCP London on March 13th for Women and AI: Future Ready -?a full-day event designed to equip women with the skills, confidence, and insights to lead in AI. ???VCCP London ???March 13th #womeninai #futureready #aitransformation #iwd2025 #upskilling #leadership

?? Happy 15th birthday VCCP Prague! ???? ? Of course we marked this incredible milestone with a well-deserved celebration, complete with an amazing cake! We took a moment to reflect on successes and achievements over the years, and we couldn’t be prouder. ?? Here’s to many more milestones and an exciting future ahead! ???? #VCCP #15years

???? Great news for our US team! Brett Edgar, CEO of VCCP US and Greer Hiltabidle, Director at VCCP in the US have been named two of Campaign US’s Inspiring Women of 2025! ???A huge congratulations to you both! #CampaignUSawards #Winners #Inspiring?

?? AI is transforming the way we work, opening up new opportunities for innovation, leadership, and growth. ?? Yet, with a 42-point gap in AI skills between men (71%) and women (29%), ensuring women have the tools to thrive in this space is more important than ever. ?? With 22% of jobs impacted and 59% of the workforce needing upskilling by 2030, the question isn’t whether AI will reshape your role, but how you’ll shape AI. ??Join us at VCCP London on March 13th?for "Women and AI: Future Ready," hosted in partnership with?Hannah Maude Fire Up Skills ??. This full-day event is designed to equip women across all business functions?with the knowledge, tools, and confidence to lead AI adoption in their industries. Speaker Lineup: ?? Priya Lakhani?-?CEO, CENTURY Tech & Co-host, BBC’s AI Decoded ?? Hannah Maude?and?Lois Janos?(Work Smarter with AI) ?? Sherifat Akintunde-Shitu?and?Zsanett Bahor?- AI and Data Experts,?Accenture ?? Kathryn Pool?- AI Implementation Lead,?Microsoft ?? Alex Dalman,?our Managing Partner and Head of Social and Innovation?(VCCP)?and VCCP's AI creative agency, faith? ?? Barbara Johnson - Co-Founder, Kortical ?? Fiona Sweeney - Partnerships Director, Women in Data? ?? Agne S. - Director, Barclays Investment Bank ?? Lorelei Brice - Global Client Executive, LinkedIn ?? Kate Hunt - Regional Sales Director, Salesforce Agenda:? ? 08:30 – Networking & Registration ??? 09:30 – AI Adoption Starts at Home (Hannah Maude?and?Lois Janos) ?? 10:15 – Data 101: The Foundation of AI Success (Accenture) ?? 11:15 – Implementing AI: A Business Perspective (Microsoft) ??? 12:15 – Lunch and Networking ?? 13:15 – AI Demystified: Today & Ethics (Priya Lakhani) ?? 14:30 – Finding faith: VCCP’s AI Journey ?? 15:30 – The Future of Work: How Women Can Thrive ( Salesforce,?LinkedIn?and more) ??16:45 – Closing & Networking ??VCCP London? ?? March 13th ??Thursday?08:30 - 17:00 GMT ??? Secure your place:?https://lnkd.in/e33MX66S #IWD2025 #womeninai #futureready #aitransformation #fireupskills #vccpv

? The Practicalities of Queer Inclusion in Ads ? This week, our DE&I team hosted a fantastic panel event for LGBTQ+ History Month, led by Lucy Cooper, Creator at VCCP. We were joined by an incredible lineup of speakers: ? Zoe Bell, Creative Producer at Girl&Bear ? Sandy Downs, Head of DE&I and PR at Teamspirit ? Jennifer Cownie, Planning Director at VCCP Together, they shared valuable insights on how to create and action queer-friendly advertising, from brief to production to PR. Attendees left with practical takeaways to implement in their roles, helping drive meaningful change in the industry, like: - For true LGBTQ+ inclusion, it needs to start at the very beginning of the process, from the briefing and the research, not just added into production at the end. - The best queer-friendly advertising has an LGBTQ+ story or insight at the heart of it, and it isn’t just put in for the sake of statistics - Think about inclusion during all stages of production too - not only casting, but how you can foster an inclusive set through things like pronouns and gender-neutral toilets too A huge thank you to our panel for such an inspiring conversation!? #LGBTQinclusion #QueerAdvertising #DEI

BIG celebrations are in order! We’re absolutely thrilled to have won TWO awards with Co-op at the #Campaign BIG Global Awards for ‘Owned by You. Right by You.’ ??Retail ??Post-Production Here’s what the judges said… “A retail campaign that stands out amongst anything, not just in its own category.” “They nailed what they set out to do at a 10 out of 10 level.” Huge congratulations to everyone who worked on this at VCCP as well as Blinkink, Girl&Bear and our amazing clients. Thanks to all the judges and well done to the other winners! ??? #CampaignBIGGlobalAwards #Creativity

??? Got Itchy Feet? ?? We are excited to unveil our new social-first campaign for LinkedIn to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. ??Embracing the British expression ‘itchy feet’, the campaign features three different scenarios where workers' inner monologues -personified by their own feet -play out their career dilemmas, produced by our content creation studio Girl&Bear. ?? At the heart of the campaign is LinkedIn’s job collections, a new feature designed to make job hunting more intuitive and personalised. The feature curates a collection of job opportunities across various categories, empowering young job seekers to discover new roles tailored to their skills, experience and preferences. ?? As part of the campaign’s influencer strategy, LinkedIn has partnered with five influential voices on the platform, Elfried Samba, Charlotte Mair, Oliver Yonchev, Ndubuisi Uchea, and Molly Johnson-Jones to share their own ‘itchy feet’ career moments. ?? Spot it across LinkedIn, Meta and YouTube! CLIENT: LinkedIn Santi Pochat, Selena Gabat, Melanie English, Zara Easton, Natasha Ewhe, Benjamin Wyver, Aston Brooks-Ashitey, Jackie Kelliher, Kim Chitra, Karishma Das, Erica Firmo, Lucy Kerr ADVERTISING AGENCY: VCCP? Matthew Lloyd, Henry Westcott & Robbie Field, Lindsey George, Nicole Mouawad, Mark Jones, Tiffany Mondesir, George Poynter, Hannah Mahony, Ismahane Ileye, Emma Houlston PRODUCTION COMPANY: Girl&Bear Hannah Chitty, Lydia de Blangy, Jennifer Sheridan, Rachael Spann, Charlotte Borrell, Ashley Barrett, Suite Ltd, Simon Wright #linkedInjobs #careermoves

?? For Campaign UK’s Question of the Week, our CEO Julian Douglas joined industry leaders to discuss whether there is a shift towards a media-first approach. ?? Dougie explained that while holding company results highlights the media’s dominance, the true impact comes from creativity and media working in sync. “The real shift should be towards impact first. This isn’t new to us. We’ve been doing it since VCCP was founded in 2002, and we stand by it to this day: it only works, if it all works.” Read more here: https://lnkd.in/eZWgKehB #ItonlyworksifItallworks #intergration #mediaplanning

?? Redefining agency agility at VCCP ???? Caroline Grayson, Managing Director of?VCCP US, sat down with AdForum and explored the benefits of being an independent agency in a world where speed and agility matter more than ever. ?? She delved into the changing media landscape, how project work is reshaping agency models, and where the most exciting opportunities lie for brands in a digital-first world. ?? Caroline highlighted the advantage of being an independent agency versus a larger network. She explained that “being independent gives our people room to be entrepreneurial in their thinking - like our upcoming work on “cracking the memory code” - we hunt down and celebrate opportunities to be creative and exploratory beyond the day to day”. Read more here:? https://lnkd.in/euCvtFhi #independentagency #medialandscape #vccpus?

?? With health inequality in the spotlight, healthcare communications have never been more critical. Yet, outdated perceptions linger about healthcare marketing's lack of creative potential compared to other sectors. ?? Brett O'Connor, Founder and Executive Creative Director at VCCP Health, sat down with Geraldine Gaillemin, Global Managing Partner at The Blueprint, for an in-depth interview featured in their latest report, The Truth About Talent: Health Marketing. ?? Download The Truth About Talent: Health Marketing to uncover the 7 truths shaping the future of talent and creativity in health. #healthmarketing #healthcare #talentinmarketing