We're inspired by these two everyday, and we're so glad Campaign US feels the same. Congrats Brett Edgar and Greer Hiltabidle on being named two of Campaign's Inspiring Women of 2025! https://lnkd.in/eccFjvYa
关于我们
At VCCP our challenger attitude transforms the fortunes of our clients. We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.
- 网站
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https://www.vccp.com/new-york/
VCCP US的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
地点
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主要
获取路线
257 Park Avenue South
US，NY，New York，10010
VCCP US员工
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Christopher Black
Senior Web Technologist and CEO at Golden Gate Home Inspections and ContextX.ai
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Katy Aquino
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Joel Kaplan
Executive Creative Director with 20 years of experience in advertising and marketing | Cannes Lion speaker | Adweek 100 | Outdoor advocate
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Matt MacDonald
Chief Creative Officer, North America at VCCP
动态
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VCCP US转发了
Is women's health truly back in the pharma and healthcare spotlight, or is it more than just a moment? Women's health is a fundamental market opportunity in health and wellness. Women are the primary decision-makers in healthcare (80%) and consumer spending (85%) according to the recent SeeHer report. Unfortunately, most companies are still speaking to women based on their demographics - versus the real mindset and motivations of women today. Hear what our North America President Cassandra Sinclair said on the topic in a discussion with other industry experts for Marketing & Pharma You can read more here: https://lnkd.in/eWSVSrSM #WomensHealth #Pharma #Womenleaders?
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Our Managing Director Caroline Grayson chatted with AdForum on some of the advantages that come along with being an indie agency. "Being independent gives our people room to be entrepreneurial in their thinking - like our upcoming work on “cracking the memory code” - we hunt down and celebrate opportunities to be creative and exploratory beyond the day to day. I think it also allows us to be really intentional about who we work with; and we don’t get pigeonholed into being just one thing in a portfolio of agencies - we have the freedom to explore all sorts of different clients and projects." Read more: https://lnkd.in/euCvtFhi
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?? Which of last night's ads do you think you'll remember in 10 years time? Our study Cracking the Memory Code: Super Bowl Edition examined the 5 key factors that make a memorable Super Bowl ad. Hint: The use of celebrities isn't one of them??? Read more in Ad Age on Cracking the Memory Code and see what we found to be the most memorable Super Bowl ads of the past decade. https://lnkd.in/ez439kZD
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What Super Bowl ads do you best remember from the past 10 years? Our new study Cracking the Memory Code: Super Bowl Edition examines the most memorable Super Bowl ads from the past decade and the key ingredients that made them unforgettable - with Budweiser, State Farm and The Farmer's Dog topping the list. Check out more of the results from Cracking the Memory Code: Super Bowl Edition in Ad Age https://lnkd.in/ez439kZD
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VCCP US转发了
?? Cassandra Sinclair leads the creative revolution in healthcare marketing??With her vision at the helm of VCCP Health, she's committed to data-driven creativity and authentic representation of women.?????? #Marketing #Health #VCCPHealth
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Brilliant work from our UK friends ?? ?? ??
?? How do you share your Cadbury Dairy Milk? ?? We’re excited to launch our latest campaign for Mondelēz International Cadbury Dairy Milk. The campaign celebrates everyday generosity with limited-edition ‘Made To Share’ bars. ?? These playful packs celebrate generosity in all its forms, offering fun ways to divide a chocolate bar based on everyday scenarios. One bar brings to life the division of labour that makes up a successful roadtrip: with half of the bar being portioned off for ‘who drove’, with a smaller section for ‘who navigated’ and just a few blocks for the person ‘who slept’ the entire way. ?? Developed by our global content studio Girl&Bear and designed by Bulletproof, the campaign spans TV, social, retail, and digital out-of-home, with creative placements showcasing the redesigned packs in fun and relevant ways. Read more here: https://lnkd.in/e4D45uRg CAMPAIGN CREDITS: Elise Burditt, Michael Moore, Maria Jackson, Connor Gould, Chris Birch & Jonathan Parker, Zo? Stock, Angus Vine, Tom Lee & Alice Goodrich, David Boscawen, Matt Smith, Kitty Burroughes, Charlie Griffith Oliver Robinson, Maddie Jones, Ilyria Remington, Andy Nicholls, Charlotte O'Brien, Stephen Renou, Hannah Chitty, Patrick Smith & Michael Davies, Publicis Media, Zak Razvi, Elena De Palma, Charlotte Borrell, tenthree and Electric Theatre Collective, Tosin Lepe, Jason Wallis, King Lear Music & Sound, Dugal Macdiarmid, James Ketterer, Tom James , Emily Vizard, Ogilvy & Elvis, Rob Churcher, Nick Normann, James Perry, Jana Hájková,Gabriela Beltran?, Will Aslett and Roberta Okrah. #cadbury #chocolate? #campaignlaunch #creativeadvertising #integratedmarketing #ooh #brandcampaign #creativecollaboration
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Shoutout to our brilliant Strategy Team on being named a finalist for Campaign US' Strategy Team of the Year! ?? ?? ?? ?? https://lnkd.in/ex4fxX2W
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VCCP US转发了
?? VCCP Health grows in North America with Cassandra Sinclair as president in the U.S. ?? Her leadership will transform healthcare marketing with creativity, AI and omnichannel strategies that impact lives. ??? #VCCPHealth #Innovation #HealthMarketing #CannesLions #Wellness
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Excited to welcome Cassandra Sinclair to the team as our new President of VCCP Health here in the US! “VCCP has experienced exponential growth globally, both in the U.S. and in Europe. So I get to be part of that growth team,” Cassandra said. “We’re going to continue to deliver work that challenges the status quo and focuses on pharma clients as well as the growing wellness market.” Read more about the news on MM+M https://lnkd.in/eAujbq44