What happens when the right people connect in the right room? Business growth. ?
At VaynerX, we don't just host events—we create opportunities for meaningful connections that drive results. Our recent event with The PR Net event is a perfect example of how the right people, in the right space, can spark powerful, lasting relationships.
Jamie Antonino, our Associate Director of Marketing and Events, leads the charge in bringing these experiences to life. Here’s how she and the team make every event an opportunity to connect, engage, and elevate. ??
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Our recent event with The PR Net was born from a serendipitous connection –?we met Lisa Kay Smith from The PR Net at NYC’s hottest new members club, FlyFish Club, which immediately sparked our collaborative vision of creating a unique networking experience for PR and marketing professionals… and obviously, we had to look no further for the perfect venue ;)
Our approach to events is intentionally crafted. We're not just hosting a gathering—we're curating experiences and elevating Vayner. From custom cocktails that give our brand personality to meaningful toasts and personalized introductions, we ensure no attendee leaves as a stranger. We create personal touchpoints by finding the right connections and welcoming everyone – especially those arriving solo – to make each person feel special and connected.
Why should brands invest in events? ??
?? Reputation Building: Events are powerful brand amplification tools that create memorable, tangible experiences and lasting impressions with consumers, peers, and clients.
?? Strategic Relationship Development: The best connections happen organically. Our events provide an authentic, free-flowing atmosphere where meaningful professional relationships can naturally emerge.
?? Events for Content: Events offer incredible opportunities to capture and share content, maximizing your reach from IRL to URL across social.
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Measuring success isn't just about numbers – it's about connections. We evaluate our events through relationships initiated (both within our team and between attendees), post-event sentiment and feedback, and social coverage through our post-event galleries.
As marketers, being connectors is in our DNA, and our events prove that the right conversation, in the right place, is the perfect formula for business growth.
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