Varfaj

2022 was an amazing year for our team and we are so proud that people are taking notice. Congrats to our rockstar team members - this one is for you! Blog post coming soon ?? ?? #shopifyplus #ecommerce #clutch1000 #mobileappdevelopment

90% of customers say the post-purchase experience is just as important as the product itself. ?? That means the transaction isn’t the end. It’s where loyalty begins. David Conforti, CEO of Varfaj, points this out in our subscription playbook. He shares why content like helpful tips, updates, and relevant news keeps customers excited, engaged, and far less likely to cancel. Check out the full guide for more details:?https://hubs.ly/Q02T-cbT0 In this, we’ve teamed up with leaders from Swanky (Shopify Plus Agency), Quickfire Digital - Shopify Plus Agency, Eastmont Digital, and more to help you maximize subscription retention and revenue. ??

*Newsletter drop* “Why your A/B testing plan isn’t sticking—and how to fix it”: https://lnkd.in/eZHfGbV9 ?? How to define your brand’s goals for testing ???♂? How to get into the healthy habit of scheduling tests and analyzing results ?? What sections and small changes you should prioritize in testing feat. tips from our friends at Varfaj

Shopify isn't just for DTC Brands anymore.... ? At Varfaj, we have a front-row seat to the shifting trends of brands evaluating Shopify... Spoiler alert: It has changed dramatically. Over the past few years, we’ve seen mainstream brands—across industries from beauty to fashion—make the move to Shopify, recognizing the platform’s power and scalability. This was no-brainer for traditional DTC brands. BUT - most brands are not traditional nor simple. Many companies have evaluated Shopify in the past but decided that it wasn't a fit. The biggest blocker was the brands' complex functionality or unique business cases that the platform struggled to support. A perfect example of this is complex payment plans such as buy now and pay over 3 month installments like JLo Beauty & Lifestyle does. Now, the only brands not on Shopify are those with the hairy business problems. But as Shopify continues to evolve, we’re noticing these brands are re-evaluating, discovering that Shopify’s latest advancements can indeed meet their needs, with the right customizations. The next wave of Shopify adopters will look totally different. These brands are not your traditional ecommerce brands - they are coaching brands, digital products, and OEM companies. To operate on Shopify, these brands will require: Complex middlewares to connect systems. Sophisticated international market architecture to accommodate multinational operations. Multi-brand setups that unify operations for holding companies under one umbrella. To make this vision a reality, these companies need a development-first partner with the expertise to architect and implement at an advanced level. If past limitations held back your Shopify move, let’s discuss how we can overcome them together.

?? Merchant Spotlight ?? So excited to finally see Isla Porter live on Shopify Plus. Founded by Sharon Dranko & Emily Arthur, Isla Porter is truly revolutionizing the way interior designers and homeowners tackle kitchen & bathroom renovations. Big shoutout to David Conforti & the Varfaj team for implementing this stunning headless storefront. It is always a pleasure working with merchants & partners that continue to push the boundaries. Check it out: https://islaporter.com/ #eCommerce #DTC #InteriorDesign #Renovations #DigitalMarketing #Shopify

At Varfaj we focus on putting our heads down & doing a great job with the task at hand. We don't do a whole lot of PR or marketing so it is really cool for our partner Recharge to take notice of the hard work we've been putting in! Thanks to Casey Coughlin for being a great partner manager. Kudos the whole Varfaj team!